职场英语学习：部门职能 -市场部门常用口语

市场部门

Markets

市场需求量比较大

in large demand on market

A: Our sales department claims that the stainless steel ones

are in large demand on market.

B: Really? That means we should make adjustment accordingly.

接订单 fill the order

A: Do we have SM57 in stock?

B: Yes,we always try to keep adequate stock.

A: Can we fill this order?

B: No problem.We have enough stock to supply the clients.

查一笔上个月的订单

track down an order of last month.

A: Susan,I wonder if you could track down an order of last month.

It hasnt arrived yet.

B: Certainly.Do you have an order number?

最新款的吸尘器

the latest vacuum cleaner

A: I recommend to you our latest vacuum cleaner this year.

B: Whats the difference?

A: It makes less noise compared with the old ones.

B: And?

A: The design of the appearance is also the fashion development trend

in the future.

贵方觉得我们的产品如何?

How do you like our products?

A: How do you like our products?

B: As a matter of fact,

we shall be obliged if you give us your catalogs,price list,

sales literature and other details of your business together with samples.

试销

trial sale

A: Is this type of vase new?

B: Yes,it is.

This is the most fashionable item for this year.

A: Wed like to order 100 first for a trial sale.

If it is sells well,we will order more.

B: Sorry,according to the regulations of our company,

the minimum order for this item is 200.

大量订购

place a large order

A: If you can place your order within this month,

the present prices are still in effect.

B: I know,but I have to contact our headquarters first.

A: Certainly,and you can report that if you place a large order,

you can enjoy a special discount.

价格上涨

Prices soared/increased.

A: Your prices have soared additional 20% over the last year.

B: The reason is that the price of the raw materials increased.

A: But at present,the price of this commodity is tending downward

on the world market.

B: Well,how about this:

we will lower our price another 5%,

that is our bottom price.

物有所值

High quality deserves high price.

A: Your goods are indeed superior in quality

compared with those of other manufacturers,

but can you cut the price a little bit?

B: Oh, Im sorry.High quality deserves high price.

品质证明书

certificate of quality

A: As long as the quality is good,

it hardly matters if the price is a little bit higher.

B: Dont worry about that.We have a certificate of quality.

商品目录所列的产品规格

specifications shown in the catalogue

A: Weve received the specifications as shown in your catalog.

But the color in the design is not so fashionable in our market.

A: Thats not a serious problem.

We can adjust to your requirements.

销售合同

sales contract

A: This is the sales contract we draft for this deal,

you can have a look first.

B: There seems no article about the terms of payment

and conditions of payment?

A: I just want to discuss with you about this.

Whats your opinion?

B: Opening the Letter of Credit within 30 days

after the shipment will be all right.

分期付款

payment by installment

A: I was wondering if you could by any chance

accept the payment by installment.

B: Whats your specific idea about that?

A: Actually,our idea is that the payment can be separated

into two installments.60% of the total will be paid upon delivery.

And the rest after the final acceptance.

What do you say?

B: I think at least 70% of the total should be paid upon delivery.

A: You can say that again.

销售业绩

sales performance/achievement

A: From this month on,

we will apply the performancerelated pay system.

B: How about last months sales performance?

A: That will be calculated in this months pay.

So you will get a higher salary for your better performance.

B: Well,this kind of reform also can bring more profit to our company.

销售指标

sales quota

A: What is your requirement to agencies?

B: You must fulfill the sales quota of 100 sets per month.

A: If so,how much can we get as the commission?

B: You will get a 10% commission on every machine you sell.

目标客户

target/potential customer

A: How do you define your target customer?

B: We designed a questionnaire to do the research.

A: Whats the consumers response?

B: Almost all the young people have the great interest in our product.

售后服务

aftersale service

A: Your product is nice,

but will the price be on the high side?

B: Our price is absolutely competitive.

You can compare that with the other dealers.

A: Then，how about the aftersale service?

B: Dont worry about that,

our company has sound aftersale service.

调换

replace

A: If there is something wrong with the product after your purchase,

you can get it repalced within 7 days.

We also offer you the aftersale repair service within a year.

A: Will it be repaired free of charge?

B: Yes,but we will charge you after one year.

销售单据

sales receipts/invoice

A: What are the sales documents I need to present to you

when I come to get it repaired?

B: Invoice is a must.

Youd better bring the guarantee certificate together with it as well.

销售技巧

selling skills

A: How do you strengthen the sales personsquality in the training?

B: I always give them lectures on marketing.

A: Whats the specific content of those lectures?

B: Mostly I attract their attention to the selling skills

they must have as a salesperson.

采购商 / 供应商

buyer / supplier

A: I find it more efficient for a buyer

to deal with fewer suppliers rather than more.

B: I dont buy your point.

I think more suppliers mean lower price and higher quality.

A: Its not the case in reality.

Buyers can benefit a lot from the reduction in the number of suppliers.

采购数量与采购时机

order quantities and timing

A: Henry,what do you think matters the most in purchasing?

B: Order quantities and timing.

A: Why are they important?

B: How and when to buy is a big concern in reducing cost.

及时采购

Justintime (JIT) purchasing

A: Justintime purchasing seems to be quite popular now,

isnt it?

B: Yes.You know one goal of modern purchasing

is to maintain supply continuity

with the minimum inventory investment.

A: I think the goal of JIT purchasing is zero inventory.

B: Theoretically speaking,it is.

But in practice,that is rarely achieved.

市场调查

conduct a market research

A: I am thinking of doing a new business.

B: What sort of business will it be?

A: Ive been thinking about opening a supermarket.

B: The business will be good if you choose the right location.

Youd better conduct a market research first.

市场定位 market positioning

A: What is the market positioning for our new products?

B: We focus on the teenagers,

their consuming power is increasing day by day.

销售战略

selling strategy

A: Have you predicted our position?

B: Well be the market leader in the near future.

Our selling strategy is the high quality of our products.

市场会变得更规范。

The market will be standardized.

A: What are the opportunities for the next five years?

B: The market will be standardized.

A: And?

B: The government may announce more positive policies

to promote the international business.

市场营销策划

marketing plan

A: How is the marketing plan for the new product going on?

Dont forget to analyze the basic four aspects.

B: Dont worry;

weve already finished the part about product and promotion.

分销渠道

distribution channels

A: What are the distribution channels you have found for our products?

B: Nowadays,the direct marketing is very popular,

such as the internet,telephone,mail, etc.

A: What are the advantages of direct marketing?

B: The most prominent one is reducing the cost.

中间商

intermediary

A: Do you think we should use the intermediaries

to help us with the sales?

B: Absolutely.They have knowledge of customers and their needs.

定价时所定的战略目标

strategic objectives in pricing

A: What are the strategic objectives in your pricing?

B: Im not sure about it.

The least is survival,

but we are trying to achieve profit maximization as well.

特许经营权

franchise

A: Are you planning to go with one of those big chain supermarkets?

B: Yes,that is probably reliable.

A: But a franchise from those big supermarkets must be very expensive.

B: Yes,I am thinking how to avoid investing a great deal of money.

开设海外分公司

Open an overseas branch company

A: Recently,we are preparing to enlarge our business scale further.

B: You mean?

A: We are discussing opening an overseas branch company in the US.

B: Great,thats a big market for us to make the profit.

我们可以把这里的经验运用在分公司的发展上。

We can apply the experience we have here

to develop the branch company.

A: Do we need to hire all the managers and staff in the US?

B: No,the new company cannot be operated by all local people.

A: So we need to send some managers and engineers

from the headquaters to help them?

B: Yes,thus we can apply the experience we have here

to develop the branch company.

当地的商务文化

local business culture

A: We also need the local managers,

because they know the local business culture.

B: Would you please raise an example?

A: For example,when they negotiate with the American clients,

they know better about the difference.

B: It seems we need help from each other.

调整管理风格

adjust the management style

A: Our management in China is traditional,but in America,

we need to adjust the management style to the local culture.

B: Thats right,

the management approach in American culture emphasizes independence.

A: So we have to adjust to the different management

when we are developing the new market.

B: En,only by doing this

can we get the market share in the local market.

没有涉猎到的市场

an untapped market

A: Its time for us to develop a new market now.

So far,Vietnam is an untapped market for our product.

B: So wed better find an intermediary in Vietnam

to help us begin our business there.

潜在市场

potential markets

A: This year we are going to find more potential markets.

B: That means well sell our products to more places?

A: Yes,but we need to remember

that some countries dont welcome the aggressive sales.

B: Youre right.

犯规

break the rules

A: We have to prepare well before we enter into the new market.

In addition to the culture,

we need to understand their law regulations.

B: Yes,its easy to break the rules

if we are not familiar with them.

开发新市场看重的是市场份额。

emphasize the market share when developing new markets.

A: You must remember we emphasize the market share

when we develop the new market.

B: How about the other benefits?

A: Of course,profit is what we want,

but we need to get the customers first

in the fierce competition.

B: Ill take your advice.

短期规划

shortterm planning

A: Whats the shortterm planning of your company?

B: We are preparing to enter new markets in Europe.

A: How do you define your term?

B: Our planning is within next year.

长期规划

longterm planning

A: The longterm planning of our company

is to compete with the Fortune 500 corporations.

B: When do you plan to enter into Fortune 500?

A: I hope we will be on the list in 2010.

那些都是不可避免的挑战。

Those are all inevitable challenges.

A: Can you imagine the challenges for the next 5 years?

B: Those are all inevitable challenges.

A: Can you list some?

B: Like the increasing price of raw materials,

fierce competition and over capacity of the industry.