China's Tencent is taking hongbao, or red packets, to India, in an intrepid step to further its global ambitions.
中国企业腾讯正把红包带到印度,这是该公司为推进其全球抱负迈出的勇敢一步。
Red packets, stuffed with cash and handed out at the Lunar New Year, are a Chinese phenomenon that has moved online: last year 64 billion packs changed hands over Tencent's payments platform.
在春节期间发放装有现金的红包是一个中国现象,该现象现已转移到网上:去年,经腾讯旗下支付平台发放的红包达640亿个。
But now, with no more than a change of color and festival days, online gifts of cash are spreading to India.
但如今,在线现金礼物正向印度推广,只是换了颜色和节日。
Delhi-based Hike Messenger, a Tencent-backed messaging unicorn, has begun offering "blue packets" to celebrate festivals such as Holi and Diwali.
总部位于德里、得到腾讯入股的通讯“独角兽企业”Hike Messenger,已开始提供用于庆祝胡里节和排灯节等节日的“蓝包”。
Hike founder Kavin Bharti Mittal said the Hike app had been downloaded 100m times and that it was targeting growth in mobile money transactions.
Hike创始人凯文·巴蒂·米塔尔表示,Hike应用已被下载1亿次,以移动资金交易的增长为目标。
"India has many festivals. The technology can help bring offline behavior online", he said.
他说道:“印度有许多节日。这项技术可以有助于将在下线行为带到线上。”
上一篇: 研究发现 受教育程度越高的人越会说谎
下一篇: 拒绝纸片人!各个大牌将不再使用过瘦模特
体坛英语资讯:Cagliari beat Novara 2-1 in Italian Serie A
体坛英语资讯:Valencia, Chelsea draw 1-1 at Champions League
体坛英语资讯:Luis Fabiano supports head coach Adilson Batista despite fans disapproval
体坛英语资讯:French cyclists win gold, silver at U-23 road worlds
体坛英语资讯:Milan gave Napoli chances to kill, says Allegri
体坛英语资讯:Betis go top in Spain
体坛英语资讯:French sports minister quits government
体坛英语资讯:London Olympic stadium track completed
体坛英语资讯:Azerbaijan denies accusations of Olympics medal deal
体坛英语资讯:Federer pulls out of Shanghai Masters to rest
体坛英语资讯:FIBA Asia to take action against Qatar
体坛英语资讯:Cavani treble sinks AC Milan
体坛英语资讯:S. Korea rallys to clinch bronze at FIBA Asia Championship
体坛英语资讯:Real Madrid crush Ajax in Champions League
体坛英语资讯:Valencia, FC Barcelona produce thrilling draw
体坛英语资讯:Wang Shun breaks Asian record in mens 400m individual medley
体坛英语资讯:Title holder Zhao dominates womens 50m backstroke in China
体坛英语资讯:China, Iran, South Korea enjoy fifth straight win at Asian Basketball Championships
体坛英语资讯:Inter penalised for protesting against referee
体坛英语资讯:Li Na bows out of China Open first round
体坛英语资讯:Kuznetsova, Schiavone ease into second round at China Open
体坛英语资讯:Adrianos debut with Corinthians set for October 9
体坛英语资讯:Karanka: no divisions at Real Madrid
体坛英语资讯:Luxemburgo hails Flamengos victory
体坛英语资讯:Athletic club back on form in Europe
体坛英语资讯:Kenian Makau sets new world record at Berlin Marathon
体坛英语资讯:Bayern defeat Man. City 2-0 at Champions League
体坛英语资讯:Del Potro celebrates after Argentina reaches Davis Cup final
体坛英语资讯:Ballardini set to coach Bologna
体坛英语资讯:Pato out of action for one month