Retired British footballer David Beckham visited the headquarters of Alibaba Group, China's e-commerce giant, on Thursday in Hangzhou city.
Beckham met with Jack Ma, founder of the e-commerce behemoth who recently topped Forbes' China Rich List. According to media reports, Beckham's whisky brand, Haig Club, is likely to be available during the "Double Eleven" online shopping festival promoted by Alibaba since 2009. The name refers to the date Nov 11.
Before arriving in China, Beckham attended a press conference for the liquor brand in South Korea.
Alibaba's Taobao and Tmall.com websites had total sales of 35 billion yuan ($5.7 billion) on Nov 11 last year.
【资讯快讯】
北京时间11月6日前体坛“男神”贝克汉姆现身杭州阿里巴巴西溪园区,与中国首富马云相谈甚欢。据媒体报道,贝克汉姆此行是为他的威士忌品牌黑格俱乐部在天猫“双十一”营销活动造势。来中国之前,贝克汉姆已在韩国出席了该品牌资讯发布会。
阿里巴巴旗下的淘宝和天猫网购商城在去年的双十一活动中,营收额达到350亿人民币(折合57亿美元)。
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