全球管理咨询公司麦肯锡在最新发布的报告中指出,中国年收入超过10.6万人民币的新主流消费群在兴起,该群体更注重个人享受,更重视对个性的情感诉求,也更钟爱自己喜爱的品牌。
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A group of new mainstream customers is emerging in China, rapidly advancing in size and purchasing power, the 2017 annual report of Chinese consumers released by Mckinsey & Co said.
麦肯锡公司最近发布的2017年中国消费者年度报告中指出,一个新主流消费群正在中国兴起,在规模和购买力方面也正在快速推进。
New mainstream customers就是报告中所说的“新主流消费群”,他们的特点是:annual income above 106,000 yuan(年收入超过10.6万元),与broader mass shopper(大众消费者)有着截然不同的spending behavior(消费行为),购物时更注重emotional consideration(情感诉求),并且prefer online shopping(更爱网上购物)。
按照世界银行的标准,到2020年,中国将成为upper-middle income(中等偏上收入)国家。届时,新主流消费群将占到总消费人群的51%。
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