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Yahoo China announced on Thursday it will shut down its e-mail service by Aug 19, another sign of the brand's shrinking presence in the Chinese market.
The company, part of Internet giant Yahoo, has been run by China's e-commerce leader Alibaba since 2005, after the two firms shook hands on a $1 billion deal that saw Yahoo given 40 percent of then little-known Alibaba's stock.
Closing Yahoo Mail, one of the earliest e-mail service providers in China, will leave the brand with only its Web portal business in China.
Yahoo China told users on Thursday morning that they have to register a mailbox with AliCloud, a core business unit under Alibaba, to make sure their e-mails and other information will be kept instead of being deleted when Yahoo Mail ceases its operations.
"The decision was made mainly to support the users, as we are not sure how long we can provide the e-mail service under Yahoo's current technological structure," said Zhang Jianhua, from the public relations department of Alibaba.
Media reports said Alibaba is likely to "return" the Yahoo China unit to its US parent as early as May, but the company denied the reports and said it will continue to operate Yahoo China for up to four more years.
"But we feel there are lots of uncertainties in terms of the brand's development, so we made the decision to help our users transfer to a more stable e-mail service provider," Zhang said.
Millions of users will have to make the change, he said, but the specific number is not yet available.
Zhang said the Yahoo Mail business sector is not profitable. The portal service is profitable, but seems very small when compared with other business units under Alibaba.
Analysts said Alibaba has been marginalizing Yahoo China's business by focusing on its lucrative e-commerce business Taobao, which dominates the domestic market, and the introduction of a cloud computing business under the AliCloud banner.
Alibaba's Zhang said the AliCloud mailbox will provide a stable service with a strong anti-spam function.
Data from Hitwise, a division of information services group Experian that measures website traffic, shows visits to Yahoo Mail have declined and the brand now has less than 2 percent of China's total mailbox users.
According to iResearch, there were more than 218 million e-mail users in China by the end of 2009.
Yahoo retains a 20 percent stake in Alibaba.
The latter has signaled that it is preparing to go public. Analysts said it could be valued at as much as $120 billion, almost five times more than Yahoo's mid-April market capitalization of $26.2 billion.
About the broadcaster:
Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.