Module 5 Newspapers and Magazines
I. 单项填空
1．We can see monuments here and there.Those who have made great________to human beings and society will never be forgotten.
A．advances
B．progress
C．contributions
D．achievements
答案 C [句意：我们到处都可以看见纪念碑。那些为人类和社会做出过重大贡献的人是永远也不会被忘记的。advance“前进，进步”；progress“进步”；contribution“贡献”，与介词to连用；achievement“成就，成绩”，多与介词for连用。]
2．________in 1982，the company is going to celebrate its thirtieth anniversary this year.
A．To be founded
B．Having founded
C．Founded
D．Founding
答案 C [考查非谓语动词。found意为“建立”，与the company之间为逻辑上的动宾关系，且已经发生，用found的过去分词，故选C。To be founded表示将要被建立。]
3．The old wooden bridge was in such bad condition that they decided to________it with one made of concrete.
A．record
B．reduce
C．replace
D．return
答案 C 考查动词辨析。record记录；reduce减少；replace代替；return返回，归还。由句意可知，旧的木头桥状况不好，因此他们决定用一座混凝土桥来代替它，故选C。
4．Bad habits are not easy to be________；they need your determination.
A．replaced
B．moved
C．removed
D．got rid
答案 C [句意：坏习惯是不容易改掉的；它们需要你的决心。replace“把……放回(原处)，取代”；move“移动，搬动”；remove“去掉，使消失”；D项的正确形式为get rid of，意为“摆脱，除掉”。]
5．I had just got up and was about to cook my breakfast，________the telephone rang loudly，but it hung up________I could answer it.
A．while；when
B．when；as
C．as；after
D．when；before
答案 D [考查时间状语从句。句意为：我刚起床想去做饭，这时电话响了，但没等我来得及接，电话就挂了。固定句型be about to do...when...表示“正要做……这时……”。before在……之前，未来得及。]
6．—John and I will celebrate our fortieth wedding anniversary next month.
—Oh，________！
A．cheer up
B．well done
C．go ahead
D．congratulations
答案 D [考查交际用语。对方要庆祝结婚四十周年，答话人当然应向对方表示祝贺，故选D项。congratulations表示祝贺，意为“恭喜恭喜！祝贺你！”cheer up表示鼓励，意为“振作起来，高兴起来”；well done表示赞赏，意为“做得不错”；go ahead“前进，干吧，说吧，开始干”。]
7．Friendship has to be________trust, as we all know.
A．found on
B．believed in
C．founded on
D．believed
答案 C [考查固定短语。found...on“把……建立在……上”；believe in“信任”。句意：正如我们所知，友谊是建立在信任的基础上的。]
8．The scientists have found that there is no ________of life on other planets.
A．evolution
B．evidence
C．exam
D．example
答案 B [evolution“进化，演变”；evidence“证据，根据”；exam“考试，测试”；example“例子，事例”。句意：科学家们发现其他行星上没有生命存在的证据。由此可知答案为B。]
9．—The government encourages developing industries in this area.
—Yes, and it has________a good result, all the rural villagers have found jobs.
A．made
B．left
C．produced
D．turned
答案 C [句意：“政府鼓励在这一地区发展工业。”“是的，而且这带来了好的结果，所有乡下的村民都找到了工作。”produce有“导致，引起”之意。]
10．As the train was to pull out, her husband came running along and climbed________．
A．abroad
B．broad
C．aboard
D．board
答案 C [aboard在此为副词，意为“上车”。abroad是副词，意为“在国外，到国外”；broad是形容词，意为“宽的”；board是名词，意为“木板”。]
11．I had just stepped out of the bathroom and was busily drying myself with a towel________I heard the steps.
A．while
B．when
C．since
D．after
答案 B [when在此用作并列连词，意思是“就在那时”，“正在……突然……”。句意：我刚走出浴室，正忙着用毛巾擦身体，就在这时我听到了脚步声。]
12．Chen Yunlin said that the two sides across the Taiwan Straits would overcome the difficulties________they joined hands to find solutions and help each other.
A．as long as
B．if only
C．in case
D．now that
答案 A [as long as“只要”；if only“要是……多好啊”；in case“万一”；now that“既然”。句意：陈云林说只要海峡两岸携起手来寻求解决方法，互相帮助，就能克服困难。]
13．The man pulled out a gold watch，________were made of small diamonds.
A．the hands of whom
B．whom the hands of
C．which the hands of
D．the hands of which
答案 D [句意：那个人拽出一块金表，表的指针是用小钻石做成的。先行词为a gold watch，代入定语从句后为：the hands of the gold watch were made of small diamonds。]
14．The head of the company promised to deal with matters of this sort________he returned to his office.
A．until
B．while
C．by the time
D．the moment
答案 D [考查时间状语从句。the moment作连词使用时，相当于as soon as；until表示“直到……”，在此不合句意；while“当……的时候”，其后必须接延续性动词；用by the time引导时，主句常用完成时态。]
15．—Mom，________everything has been bought, shall we have a look around the zoo?
—No, we should hurry home.Your father will soon return for lunch.
A．for
B．now
C．because
D．with
答案 B [考查原因状语从句。now(that)“既然”，引导原因状语从句，表示的原因显而易见，符合题意。for补充说明原因，一般不位于句首；because 强调解释说明的直接原因；with为介词，其后不跟句子。]
II. 阅读理解
“Newspapers should become the leading local Internet ad aggency, which goes against ancient newspaper instinct of not_ever_helping_anyone_who_is_your_ competitor，” says managing director Stephen Gray.“But the fact is that audiences have split in a million directions, so here we are in a local market and our job is to help businesses in our local market succeed.If that means we are placing ads on Google and Facebook for local businesses, so what ？That's what it takes to succeed and ad agencies have been making a living off doing that for some time.”
It's actually not a bad idea(and I've seen some newspapers do it successfully)．Except it seems to be tantamount to recommending that newspapers get out of the newspaper business.And if they become ad agencies，then newspapers really aren't newspapers anymore, are they？And then there isn't really a need for all that expensive journalism anymore, is there?
This is the problem with the idea of coming up with a “new business model” for newspapers.If you have a new business model, then you're not in the same business anymore.But you hear it discussed as if newspapers and journalism can remain fundamentally what they are, just with a new “business model” plugged in.Like_a_toy_car_that_just_needs_new_batteries_to_
keep_running．
Look, I'm not saying that media companies shouldn't offer marketing services—they've been doing so for decades(e.g.custom publishing)．And as brands increasingly want to provide content directly to consumers, marketing services may be a big growth area for media companies.
The problem is that once you cross the line to selling other companies' media because it's more valuable than your own, then you face a fundamental question about why you're going to the expense of producing your own.
Notes：
①instinct n．本能 ②tantamount adj.相等的 ③fundamentally adv.根本地
1．What does the underlined part “not ever helping anyone who is your competitor” mean in the first paragraph?
A．Not helping business earn money.
B．Not helping other medias.
C．Not helping business develop.
D．Not helping another newspaper.
2．From the first paragraph we can see________．
A．Putting ads on newspapers can help both the newspapers and businesses
B．Ads can only help businesses
C．it is against rule to put ads on newspapers
D．Managing director Stephen Gray didn't approve newspaper ads
3．From the second paragraph we can see the author thinks if newspapers become ad agencies，________．
A．a newspaper is not a newspaper anymore
B．people will get less news
C．newspapers can earn some money to cover their cost
D．newspapers shouldn't have any ad
4．By saying “Like a toy car that just needs new batteries to keep running.”we can see the author wants to mean________．
A．all toy cars need batteries
B．without ads a newspaper is like a toy car that is not liked by children
C．newspapers should have such ads as toy cars'
D．newspapers should have some ads to reduce their cost
5．In the end, we can see that the author agrees that________．
A．ads are necessary parts of a newspaper
B．you should put ads of some less valuable things
C．you can put some ads in the newspaper but not more valuable competitors
D．you can put ads instead of news in the newspapers
【语篇解读】 现代报纸已经改变了不为自己的竞争对手代理广告的传统。这在一定程度上让报纸成了广告机构。有的报业领导人觉得这样做是值得的，而作者认为，报纸代理广告无可厚非，但是如果因为别的报纸更有价值而去为其做广告，那自己的报纸就没有办的必要了。
1．B [句意理解题。本句中的competitor的意思是“竞争对手”报纸的竞争对手自然是另一家媒体。]
2．A [推理判断题。联系第一段的最后一句“That's what it takes to succeed and ad agencies have been making a living off doing that for some time.”可知，做广告不仅仅对当地商业有好处，为广告机构也带来了利益。]
3．A [细节理解题。联系“And if they become ad agencies, then newspapers really aren't newspapers anymore, are they？”可以知道，作者认为，如果报纸成了广告机构，那报纸就不再是报纸了。]
4．D [句意理解题。联系全段可知，作者拿玩具汽车需要电池驱动来说明报纸也需要广告收入，以降低费用。]
5．C [联系最后一段的“once you cross the line to selling other companies' media because it's more valuable than your own...”可知，作者认为为比自己的报纸更有价值的媒体投放广告是不可取的。]
III. 短文改错
Dear Mayor，
I’m a resident of the city.I feel there are many problems existed in the trade of taxis in our city.First of all，there aren’t enough stops in the streets.And taxis often run very fast，which caused many traffic accidents.Additional，some taxi drivers refuse to pick some passengers without any reason.Another terrible thing is that deeply at night taxis waiting around entertainment places make too much noise.A friend of mine living in another city once visited to me，and she told me a taxi driver once cheated her by taking a roundabout route.How will a guest think of our city after such bad experience?
I think we must take actions to tighten control over the taxi trade.The last thing to do is raise the taxi drivers’ professional morality.
Sincerely yours，
Chris
答案
Dear Mayor，
I’m a resident of the city.I feel there are many problems
in the trade of taxis in our city.First of all，there aren’t enough stops in the streets.And taxis often run very fast，which
many traffic accidents. ，some taxi drivers refuse to pick
some passengers without any reason.Another terrible thing is that
at night taxis waiting around entertainment places make too much noise.A friend of mine living in another city once visited
to—— me，and she told me a taxi driver once cheated her by taking a roundabout route.
will a guest think of our city after such
bad experience?
I think we must take
to tighten control over the taxi trade.The
thing to do is raise the taxi drivers’ professional morality.
Sincerely yours，
Chris