Unit 1 Advertising
Ⅰ.单词默写
1．advertising n．做广告；广告活动；广告业
说服，劝说；使信服
评论，评价 vi.评论，议论
智力，才智；情报
vt.推荐；建议，劝告；介绍
购买，采购 n．采购；购买的东西
&n.更新；提供最新消息；使现代化
便宜货；协议 vi.讨价还价
个别地；就本人而言；本人，亲自
使震惊，使惊愕 n．震惊，惊愕
.not guilty or crime
12．promote vt.to give someone a higher position at work
13．youth n．the period of time when you are young
14．bonus n．an additional payment made to people who work for a business
15．determine vt.to find something out
Ⅱ.词汇拓展
教育→educator n．教育者→educated adj.受过教育的；有教养的→education n．教育，培养→educational adj.教育的
气息；呼吸→breathe v．呼吸→breathless adj.喘不过气来的，呼吸急促的
社会的→society n．社会→socialism n．社会主socialist adj.社会主义的
难忘的，无法忘记的→forget v．忘记→forgettable adj.容易被忘记的→forgetful adj.健忘的
各种各样的，variety n．多样，不同→varied adj.各种各样的
语境助记——词不离句，句不离段
You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really don't need.
短语落实
旨在，目的是
虽然，即使
上……的当，受……的骗
欺骗；捉弄
涉及，关于；处理；应付
弄清楚，弄懂；计算出
吸引，引起兴趣；呼吁
get_something_across 把……表达清楚
死于……
流行，受欢迎
句子翻译
(Page 2)
商业广告是人们为了推销某种产品或者服务而花钱做的广告。
we must all use our intelligence and not be a slave to them! (Page 3)
谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。
act in a certain way.(Page 18)
为了让观众作出预期的反应，努力去吸引他们是很重要的。
即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page 2)
it_does_not_mean_it_is_altogether_innocent.
5．但并非所有的广告都跟我们玩花招。(Page 3)
ds_play_tricks_on_us_though.
Ⅴ.教材设题
句型转换(每空不超过3个单词)
(教材P2)
ne_has
paid for to advertise a product or service.
2．PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.(教材P2)
，
aimed_(aiming)_at_/_which_aim_at_/_and_aim_at_/_whose_aim_is educating people about health, safety, or any other problem that affects public welfare.
we still must be aware of the skillful methods used in ads to try and sell things.(教材P2)
ever, we still must realize/know_the_skillful methods used in ads to try and sell things.
4．All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(教材P3)
are meant to benefit the public, and you can often learn a lot by following_their_advice．
(教材P18)
ays of conveying/expressing_your_message when you are putting together an ad campaign.
share v. 分担；分享
【课本原句】 I did some research on advertisements, and have some very important information to share with you.(P2)我对广告做了一些研究并且有很重要的信息与你分享。
与某人分享某物，共用某物
分配某物
同甘共苦
分享；分担；参与
兴趣相同
做分担的工作；分摊费用
分享利润；分摊费用
【联想拓展】
关心；在意
敢
费；票价
罕见的
野兔
光秃的；赤裸的
匀出，抽出，腾出
盯，凝视；瞪眼
怒视
准备
——看看高考怎么考
(共享) it with other employees? (2011·浙江卷·六选五)
，Edmonton's Downtown Park is transformed into one huge stage where artists are able to share_their_talents(发挥他们的才能), and where people are able to celebrate and enjoy themselves .(2011·福建卷·阅读理解B)
翻译句子
我们的书不够每人一本，所以大家要合着用。
so_you'll_have_to_share.
④妈妈在为小男孩们分蛋糕以便每人都可以吃到一块。
service n．服务
【课本原句】
An advertisement uses words and pictures to persuade people to buy a product or service, or to (P2)广告使用语言或图片诱使人们购买一种产品或服务或接受一种观点。
社会/社区服务
顾客服务台
公益服务
家政服务；国内航线
服务行业
加油站
随时可供使用(或可以帮助)
对某人有用处；为某人效劳
在服役；被雇佣
帮某人的忙
【联想拓展】
为人民服务
提供中餐
在军队服役
——看看高考怎么考
of the meals can serve_two_people(足够两个人吃)and are under $10, so not only is it affordable but practical as well.(2011·湖南卷·阅读理解A)
－May I come on Sunday and do some reading here?
－Sure.My secretary and library will be at your ______.
(2017·辽宁省沈阳二中第3次月考英语试卷)
C．service
D．request
答案 C
－If you like I can do some shopping for you.
－That's a very kind ________.(2017·湖南津市一中月考)
答案 A
－how do you ____ it with three children？(2017·湖南醴陵一中月考)
ct
答案 A
aware adj.知道
【课本原句】 However, we still must be aware of the skillful methods used in ads to try and sell us things.(P2)然而，我们依然必须知道那些用在广告中努力向我们卖出东西的熟练的技巧。
【联想拓展】
意识到
意识到……
不知道；没意识到
意识；觉悟
辨析 aware/conscious
两者都可以表示“意识到的”，都可以用于be aware /conscious of 结构中，但
aware指感官上的知觉；警觉，而conscious指内心所意识到
I suddenly felt aware of somebody watching me.
我突然觉得有人盯着我看。
作为一名教师，我深刻意识到我的责任。
——满分作文之佳句
people around the world should be aware of the real situation of water shortage.
b．At once, I was aware that it was a portrait of me.
c．At the same time I realized that being a grownup not only means this, but also more responsibilities.
——看看高考怎么考
(痛苦地意识到)this, and at a loss as to what to do with his lack of success. (2011·山东卷 ·阅读理解A)
(意识)can be tested by studying whether the animal recognizes itself in the mirror, that is, its own (反射出的影像)．
(2011·全国卷II ·阅读理解B)
(aware) of the problem is the beginning of the solution.
④It was several minutes before I was ________ of what was happening.
(2017·长沙同升湖实验学校高三期中考试)
C．wear
D．aware
答案 D
lie vi.说谎；平躺；位于；n.谎言
【课本原句】 Even if an ad does not lie, it does not mean it is altogether innocent.(P2)即使一条广告没有说谎，这也并不意味着它就是完全无辜的。
【联想拓展】
说谎者
说谎 lie—lied—lied—lying
＝tell a lie/lies to sb
躺；位于 lie—lied—lain—lying
躺下
位于
仰卧/侧卧
趴着
位于……的南部
放置；下蛋 lay—laid—laid—laying
放下
放在一边
摆桌子吃饭
下蛋
——看看高考怎么考
r was thought to lie_in(位于) public baths.(2011·重庆卷 ·阅读理解C)
， one of the ten largest cities in China.(2010·重庆卷·单项填空33)
C．does lie Chongqing
D．does Chongqing lie
答案 A
(2017·永州四中第4次月考)
laying; lied
B．lied; lying; lain
lain; lain
D．lied; lying; laid
答案 D
(2017·浏阳市一中高三上学期期中考试)
lay
B．lying; lay
laid
D．lay; laid
答案 C
cure n．治疗；措施，对策；疗法vt.治好，治愈；改正
【课本原句】 This statement tries to fool you into assuming that the toothpaste cures bad breath.(P2)
这种声明试图欺骗你，让你觉得这种牙膏能治愈口臭。
【联想拓展
curable adj. 可医治的
无法医治的；不能解决的
治好某人的……；除去某人的……
……的解决办法；……的治疗方法
辨析 cure/treat
(1)cure 治愈疾病，消除痛苦，改掉恶习、弊端，重结果。cure sb of ＋疾病
(2)treat 仅指治病，不管结果，侧重动作。treat sb for＋疾病
——看看高考怎么考
d of Dr.Banting and his assistant, Mr.Best, who are in search of a_cure_for(……的治疗方法)diabetes(糖尿病)．
(2011·福建卷 ·阅读理解C)
most are putting money into finding_a_cure(找到一种治疗方法)，” says Bentley Gubar, one of Rockstar's original members.(2010·山东卷·阅读理解A)
it has a bad effect ________ you.(2017·株洲二中月考)
r；on
B．of；on
C．of；at
D．for；in
答案 B
recommend vt. 推荐；建议；劝告
【课本原句】 Yesterday I came across an interesting new book, which I would like to recommend here.(P9)
昨天我偶然发现了一本很有趣的书，现在我想把它推荐给你。
【联想拓展】
建议做某事
建议某人做某事
推荐某物做某种用途
推荐某人作为……
＝ recommend sb sth 向某人推荐某物
(should) do ... 有
【注意】recommend 表示“建议”时，后接that引导的宾语从句，从句谓语动词用虚拟语气，即(should) ＋do结构。
——看看高考怎么考
There is no parking area during the festival, so using the Park & Ride system or Edmonton Transit is_highly_recommended.(被很大程度地推荐). (2011·福建卷 ·阅读理解B)
(被推荐了的)ways of creating customer delight include: under－promising and over－delivering (saying that a repair will be carried out within five hours, but getting it done within two). (2011·浙江卷 ·阅读理解C)
________ me to stay in? (2017·邵东创新实验学校月考)
C．translate
D．recommend
答案 D
design n. 设计；图案，图样；意图
【课本原句】 Yet we need to keep some design aspects of the old packages to make sure that the ChocoLoco Bar does not look completely different from our company's other products.(P13) 然而，我们也需要保留现有包装的一些设计特色，以确保ChocoLoco糖看上去和我们公司的其他产品没有太大区别。
design ． 设计；图案，图样；意图
设计特色
带花
design for aircraft 飞机的设计图案
(＝intentionally) 故意地，蓄意地
企图占有
【联想拓展】
设计，计划
welldesigned 设计不错的
被设计做……；专门为……设计
为……
be designed as...被设计成……
——看看高考怎么考
(design) to test the new drug.
②The road was not designed for heavy lorries.
③Whether this happened by design or not, we shall never know.
determine vt.&vi.确定；决定；作出决定
【课本原句】 In order to determine your audience, you will need to do a little research and analysis in advance.(P18)你需要提前做一些调查分析以确定你的广告群体。
【联想拓展】
坚决的
决心
决定做某事
使某人决定/决心做某事
(should ＋动词原形) 确定……
决定某事
决定做某事
(should ＋动词原形) 决定……
——看看高考怎么考
，what was the author determined_to_do(决定做)in that autumn？(2010·陕西卷·阅读理解C)
________ never ________ back again.
(2017·长沙田家炳中学月考)
to come
B．being determined; to come
coming
D．determining; coming
答案 A
(2017·湖南石门一中高三摸底考试)
C．determination
D．determind
答案 D
fall for 上……的当，受……的骗，对……信以为真
【课本原句】 We must not fall for this kind of trick! (P3)我们一定不上这种把戏的当！
【联想拓展】
爱上……，喜欢上……
求助于；转而依靠
落后，落在……的后面
跌倒，倒下，倒塌
摔倒，被……绊倒
崩溃；倒塌
——看看高考怎么考
一看到她，国王就立刻爱上她了。(2011·辽宁卷·单项填空30)
，the_king_immediately_fell_in_love_with_her.
他不想在学习上落后于别人。
③The salesman said the truck was in good condition, and I was foolish enough to fall ________ it.(2017·武冈市一中月考)
B．down
D．over
答案 A
appeal to 迎合；对……有吸引力；诉诸，求助于
【课本原句】 It is important to always try to appeal to the audience in order to get them to react in a certain way.(P18)在某种程度上，为了让观众们有反应而始终去迎合他们，这很重要。
【联想拓展】
恳求；呼吁；有吸引力；上诉n. 恳求；呼吁；感染力；上诉
为某事向某人呼吁
呼吁某人去做某事
向某人提出呼吁
呼吁……
——看看高考怎么考
especially appeals_to(迎合)health－conscious eaters because each dish is very healthy, made with limited fat and oil and served straight off the grill(烤肉架)．
(2011·湖南卷·阅读理解A)
(2009·浙江卷·单项填空11)
C．attach
D．apply
(2017·湖南怀化三中月考)
C．falls for
D．applies for
答案 ②A ③B
as you know
【课本原句】 As you know, sales of our Snowman ice cream have increased after repackaging.(P13) 众所周知，在重新包装后，我们的雪人冰淇淋的销售量上升了。
【联想拓展】
(1)as you know为as引导的非限制性定语从句。as 解释为“正如”，该非限制性定语从句用来修饰整个句子。
(2)as we all know 表示“众所周知”，表示这一含义我们还可以使用以下句型：
...
It is known to us all that ...
What is known to us all is that ...
——看看高考怎么考
众所周知，美国由50个州组成。(用三种方式翻译)
America_consists_of_50_states.
b．It_is_known_to_us_all_that_America_consists_of_50_states.
c．What_is_known_to_us_all_is_that_America_consists_of_50_states.
②________ is known to everybody, Taiwan is a part of China.We must unify it.(2017·浏阳市一中高三上学期期中考试)
D．What
答案 B
It is time to
【课本原句】 After you have decided who your audience is, it is time to decide what you want the audience to know or think about.(P18)在你确定了谁是你的目标观众之后，就到了该去确定你想让他们知道或考虑的东西的时候了。
的从句中，谓语动词常用should＋动词原形或用形式，should一般不能省略。
【联想拓展】
(for sb) to do sth 到了(某人)做某事的时间了
该做某事了
(high) time that sb should do /did sth 到了某人做某事的时间了
th him—he doesn't deserve your love. 你该和他分手了——他不值得你爱。
【注意】 (1)the first time /every time ＋从句 第一次/每次做某事的时候。
(2)It/This/That is /was the first /second...time (that) ＋从句是一个重要句型，其用法是：当前面的be动词是is或will be时，后面的句子用现在完成时；当前面的be动词是was时，后面句子用过去完成时。
——看看高考怎么考
(那是第一次)Dad had counted on me in a moment of emergency.(2011·重庆卷·完形填空)
This_is_the_first_time(这是第一次)I've been away from my family for such a long time.(2011·重庆卷 ·短文改错)
so it won't be the first time I ________ in a tent.(2017·邵东创新实验学校月考)
pt
B．had slept
D．slept
答案 A
(2017·长沙同升湖实验学校高三期中考试)
have
B．stopped; had
should have
D．stopped; have
答案 B
Ⅰ.单词拼写
2．They made a claim this type of digital camera was of high quality.
3．His lie was so touching that many of his friends fell for it.
4．This new kind of computers is so small and light that they are convenient to carry about.
5．This word may have a different meaning in a particular situation.
6．There are various (各种各样的) new types of computers on sale.It is hard for me to choose one from them.
nd your lecture are your audience (观众
8．Many young people like his songs, that is to say, his songs appeal (迎合，受欢迎) to young people.
(说服) me to go shopping and I bought a bit pack of goods.
you'd better start an ad campaign (活动) using different media.
同义转换
→Some of the ads are telling the truth,_while others are just telling lies．
its sales figures should be reported every day, so that the company can check the progress of their product.
→In_order_to check the progress of their product, the sales figures should be reported to the company once the product goes on the market.
3．Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
→An ad campaign is a programme of advertisements organzed by advertisers using various kinds of ads to reach a particular audience, which is unlike a single advertisement.
4．A commercial advertisement is one which someone has paid for to promote a product or service.
→To_promote a product or service, the producer has to pay_for a commercial advertisement.
5．PSAs are meant to teach us and help us lead better lives.
→PSAs are intended to improve our life qualities.
Ⅲ.完成译文
为了上大学，他决心努力学习英语。
he made_up_his_mind to study English hard.
2．你得确切地知道你想让他们做什么，这很重要。
o_know exactly what you are trying to get_them_to_do．
是你决定想让观众知道或想到什么的时候了。
4．周杰伦特别受年轻人欢迎。
oung people.
5．不知道他们对我的提议会有什么反
I wonder how they're going to react_to my proposal.
Ⅳ.单项填空
ach to educating their children compared with ________ of their parents.
A．those
B．one
C．both
D．that
答案 D [考查代词的用法。句意：十分之九的父母说，他们教育孩子的方法与自己父母的方法大不相同。approach此处是特指，为单数，故为that代替。one为同类泛指。]
________ accurately, but it is believed to be well beyond a hundred million dollars.
A．calculated
B．considered
C．completed
D．controlled
答案 A [考查动词辨析。句意：虽然还未准确计算出来，但据信损失远远超过一亿元。calculate计算；consider考虑；认为；complete完成；完善；control控制。故选A。]
we ________ the program in time.
A．can not finish
B．will not finish
D．could not have finished
答案 D [考查虚拟语气。句意：要不是他们的帮助，我们不可能及时完成这个项目。but for…“如果不是(因为)……作状语时，要用虚拟语气(此处与过去事实相反)。]
boy didn't have any ________ but to do that.
A．idea
B．way
C．chance
D．choice
答案 D [句意：这个男孩除了做那件事之外，别无选择。have no choice but to do...意为“别无选择，只有去做……。]
A．to stay
B．staying
答案 A [句意：他来的时候就下决心只待一周。with the determination to do 意为“带着决心去做……”]
I think I can ________ him to change his mind.
A．suggest
B．advise
C．persuade
D．make
答案 C [A、D两项后面不能接不定式的复合结构；B项表示“劝说”，但是对方不一定听；C项表示说服对方。根据题意可知，只有C项正确。]
A．present
B．available
C．precious
D．convenient
答案 B [考查形容词辨析。句意：在这个国家的西部，可以找到大量工作。present出席的；available可得到的；可利用的；precious宝贵的；convenient方便的。故选B。]
A．offers Beijing
B．Beijing offers
C．does Beijing offer
D．Beijing does offer
答案 C [考查倒装。句意：北京的名胜古迹太多了，以至于大多数游客来不及看完全部。在so...that句型中，当so置于句首时，主句部分要部分倒装。]
failure usually ________ laziness while diligence can ________ success.
A．results from; lie in
B．results in; result from
C．leads to; lie in
D．results from; result in
答案 D [考查动词短语辨析。句意：众所周知，失败常由懒惰所致，成功为勤奋所为。result from因……发生；result in导致，产生；lead to导致，产生；lie in存在，在于。]
oon?
—I am going to the cinema with some friends.The film ________ quite early, so we ________ to the bookstore after that.
A．finished; are going
B．finished; go
are going
D．finishes; go
答案 C [考查动词finish这里用作不及物动词，用一般现在时表将来。第二空与“I am going to...”应保持一致。]
A．considerable
B．innocent
C．considerate
D．unconscious
答案 C [考查形容词辨析。句意：你在香港度假时送我明信片，真是体贴人。considerable重要的；相当大的；innocent无罪的；considerate考虑周到的，体贴的；unconscious无意识的，不省人事的。故选C。]
A．get to
B．get down
get off
D．get through
答案 D [考查动词短语辨析。句意：我不知道我们要怎样度过这个寒冷的冬季。get to到达；get down记下，写下；get off下车；离开；get through通过；度过；拨通。 ]
many farmers have set up wind farms on their land.
A．Being encouraged
B．Encouraging
答案 C [考查非谓语动词。句意：受科技进步的激励，很多农民在他们的土地上建了风力发电场。C项是过去分词表被动、完成，作原因状语；A项是现在分词的被动式，表示被动和正在进行；B项是现在分词，表主动和正在进行；D项是现在分词的完成式，表主动且发生在谓语动词的动作之前。]
u ________ me from an embarrassing situation.
C．rescue
D．reserve
答案 C [rescue sb from...意思是“把某人从……中解救出来”，符合题意。]
d body so that sleep can occur.
A .growing
B．promoting
C．pushing
D．strengthening
答案 B [考查动词辨析。句意：促进睡眠的技巧包括学会控制身心两方面，这样睡眠就会产生。grow生长；种植； promote促进；宣传；推广；提升；push推；strengthen增强，加强。]