2017届高三英语二轮复习精品课件（湖北专用）：第3模块 阅读理解 专题4
广告型阅读理解 专题导读 专题四 │专题导读 广告作为信息的载体，与人们的生活密切相关。广告具有浓郁的生活气息和强大的感染力和表现力，使其成为日常生活中一道亮丽的风景。广告英语与普通英语存在许多差异， 广告具有鲜明的目的性， 即说服顾客进行购买， 这种目的性决定了其语言的特色和风格， 使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省 专题四 │专题导读 略句多；词汇较生僻， 语言不规范， 结构不完整。此类文章主要考查考生提取信息和处理信息的能力， 既注重特定细节的筛选、类比、综合， 又注重推理判断题的考查， 题目设置较容易。答题时要耐心细致， 当问题与材料相同时， 要学会“对号入座”；当问题与原文不同时， 要学会同义变换、解析概念、归纳事实。 真题典例 专题四 │真题典例 [2011·全国卷Ⅰ]
Wanted，Someone for a Kiss
We're looking for producers to join us on the sound of London Kiss 100 FM.You'll work on the station's music programmes.Music production experience in radio is necessary，along with rich knowledge of modern dance music.Please apply(申请)in writing to Producer Vacancies，Kiss 100.
Father Christmas
We're looking for a very special person，preferably over 40，to fill our Father Christmas suit. 专题四 │真题典例 Working days：Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays,10：30－16：00.
Excellent pay.
Please contact(联系)the Enterprise Shopping Centre，Station Parade，Eastbourne.
Accountants Assistant
When you join the team in our Revenue Administration Unit，you will be providing assistance within all parts of the Revenue Division，dealing with post
and other general duties.If you are educated to 专题四 │真题典例 GCSE grade C level we would like to talk to you.This position is equally suitable for a school leaver or for somebody who has office experience. Wealden District Council
Software Trainer
If you are aged 24－45 and have experience in teaching and training，you could be the person we are looking for.You should be good at the computer and have some experience in programme writing.You will be allowed to make your own decisions，and to design courses as well as present them.Pay upwards of ￡15,000 for the right person.Please apply by sending your CV(简历)to Mrs R．Oglivie，Palmlace Limited. 专题四 │真题典例 ()1.Who should you get in touch with if you hope to work in a radio station?
A．Producer Vacancies，Kiss 100.
B．Mrs Oglivie，Palmlace Limited.
C．The Enterprise Shopping Centre.
D．Wealden District Council. ()2.We learn from the ads that the Enterprise Shopping Centre needs a person who________.
A．is aged between 24 and 40
B．may do some training work
C．should deal with general duties
D．can work for about a month 专题四 │真题典例 ()3.Which position is open to recent school graduates? A．Producer，London Kiss.
B．Father Christmas. C．Accountants Assistant.
D．Software Trainer. ()4.What kind of person would probably apply to Palmlace Limited?
A．One with GCSE grade C level.
B．One with some office experience.
C．One having good computer knowledge.
D．One trained in producing music programmes. 专题四 │ 新题预测
【要点综述】 全文向我们介绍了四则广告，分别是：电台招聘、圣诞老人招聘、会计助理招聘和软件培训师招聘。这四则招聘广告告诉了我们各个职位招聘的条件以及待遇等。
1．A 细节理解题。由第一则广告中最后一句话可知，A最合适。
2．D 从第二则广告我们知道，在这个购物中心从11月24日工作到12月24日，因此大约是一个月的时间。 专题四 │ 新题预测
3．C 细节理解题。从第三则广告中的“This position is equally suitable for a school leaver or for somebody who has office experience.”我们知道，刚出校门的毕业生可以做这项工作。
4．C 细节理解题。从最后一则广告中的“You should be good at the computer and have some experience in programme writing.”我们知道，要申请Palmlace Limited的工作，你必须有很好的计算机知识。 专题四 │ 新题预测
Everyone's at it, even my neighbors. I thought I might be the only person left in the world who hadn't done an eBay deal. So I decided to try my hand at online auction.
Buying for beginners: Sign up on www.eBay.co.uk. Most items (e. g. tables, computers, and books) ready for auction will come with a picture and a short description; others may be marked with “Buy It Now” and have a fixed price. You can buy these right away. 新题预测 专题四 │ 新题预测
If the item is being auctioned, you offer the highest price you are prepared to pay and eBay bids for you. The bid will be increased little by little until it goes beyond your highest bid, then you are emailed and asked if you would like to bid again. Auctions last up to 10 days, and when they finish you get an email telling you whether you have won the item.
How to pay: Sellers decide how they would like to be paid and you need to check this before placing a bid as you might not want to post a cheque or postal orders. The easiest way is through PayPal, an online payment system that takes the money away from your credit card. 专题四 │ 新题预测
Selling made simple: If you plan
to sell on eBay, it helps to include
a picture of the item. I followed my friends' advice and put up the items I wanted to sell for a 10day auction, starting on a Thursday. This way buyers had two weekends to bid.
The big things in life: It's easy to post a small item, but furniture is a big part of eBay and this has to be collected or sent by delivery men. Check the ways of delivery before you bid. ()1.What is the passage mainly about? A.How to make payment online. B．Ways of making delivery online. C．Advantages of an online auction system. D．How to use an onlineauction system. 专题四 │ 新题预测 ()2.After bidding for an item, a buyer ________. A.can't buy other items any more
B．should make payment immediately
C．has chances to make higher bids
D．must give your credit card to the seller ()3.You should
________
if the item is being auctioned. A.make loud noises
B．get the others not to bid C．ask the other people's price D．offer the highest price you are ready to pay 专题四 │ 新题预测 ()4.The easiest way of making payment mentioned in the passage is ________. A.through an online payment system
B．through a local bank system C．by sending the money to the seller
D．by paying the delivery man directly 专题四 │ 新题预测
1．D 主旨大意题。根据第一段和黑体各个部分内容可以得出本题答案为D。
2．C 细节理解题。根据Buying for beginners的第二段内容可以得出本题答案为C。
3．D 细节理解题。根据Buying for beginners中第二段内容可以得出答案。
4．A 细节推断题。根据How to pay中的第一段最后一句内容可以判断出答案。