As Toyota and Hummer have learned, growing too fast can be a dangerous thing.
From its origins, success in the auto industry has been about scale. In the early decades of the 20th century, Henry Ford was able to democratize the car and dominate the early auto industry because he built, and then continually improved, an assembly line that could make huge numbers of cars in a short amount of time. Bigger was always better.
But two items from yesterdays dispatch in the ongoing car dramas indicate why thats not always true.
Item No. 1: The Toyota debacle . The mass failings of Toyotas legendary quality-control efforts are now on full display in the hearings that have subjected CEO Akio Toyoda to a ritualized set of apologies and humiliations . In recent years Toyota rode its efficiency and better financial management it didnt have to contend with the burdensome pension and health-care benefits that sandbagged the Big Three to large gains in market share and significant growth. In 2007 Toyota surpassed GM as the largest carmaker in the world.
But something got lost in the process. As Toyoda acknowledged on Wednesday: I fear the pace at which we have grown may have been too quick. I would like to point out here that Toyotas priority has traditionally been: first, safety; second, quality; and third, volume. These priorities became confused. In other words, Toyoda seemed to admit, the company went wrong by moving size i.e., volume to the front of the line.
Item No. 2: After a series of failed efforts to sell it, GM announced that its Hummer brand would be wound down. Hummer had a different problem with bigness than Toyota has. It wasnt that its production volumes were too high. In 2008 only 2,710 Hummers were sold. Rather, the outsize Hummer was simply too big too inefficient, too out of step with the times to succeed in a marketplace in which oil spiked to $150 per barrel and seems to have settled at a plateau above $70 a barrel. As the economy tanked, energy prices rose, and the spirit of the time shifted in favor of conservation, the gas-guzzling Hummer faced a double whammy : consumers had difficulty affording the vehicles high list price as well as difficulty affording its high operating price.
Size does matter when it comes to auto production. But not always in the way manufacturers think.
47. The example of Henry Fords assembly line suggests that the success in the auto industry was built on .
48. According to the author, Toyotas fast growth in recent years was attributed to .
49. CEO Akio Toyoda seemed to admit that Toyota betrayed its tradition of putting at top priority.
50. According to the passage, GM decided to gradually bring its Hummer brand to an end because of .
51. According to the passage, whether purchasing or operating a Hummer, consumers found it hard to .
答案47. scale 48. its efficiency and better financial management 49. safety
50. a series of failed effort to sell it 51. afford the high prices
上一篇: 2013年大学英语六级考试阅读的训练题3
国际英语资讯:IMF chief warns against dangers of protectionism
国际英语资讯:Malaysian police confirm DPRK man killed in airport to be Kim Jong Nam
中国对川普商标申请的处理引发伦理担忧
【南方新课堂】2017高考英语二轮复习专题训练:仿真模拟检测卷(二)(含解析)
【南方新课堂】2017高考英语二轮复习专题训练:专题3 阅读理解 1事实认定(含解析)
体坛英语资讯:Guardiola wins Manager of the Month award
【南方新课堂】2017高考英语二轮复习专题训练:专题3 阅读理解 4隐含信息(含解析)
【南方新课堂】2017高考英语二轮复习专题训练:专题2 完形填空 5议论文(含解析)
【南方新课堂】2017高考英语二轮复习专题训练:专题2 完形填空 2记叙文(二)(含解析)
专家给你支招,适应新工作不是难事!
快递新规落地! 禁寄物品最新版目录出炉!
国际英语资讯:Spotlight: EU summit concludes but debate on EU future, unity continues
体坛英语资讯:Lin Dan and Lee Chong Wei on track to final showdown
【南方新课堂】2017高考英语二轮复习专题训练:专题3 阅读理解 6观点看法(含解析)
【南方新课堂】2017高考英语二轮复习专题训练:专题3 阅读理解 9主旨大意(含解析)
央行记者会要点双语摘录
美国六个州挑战川普新的旅行限令
国内英语资讯: China punishes firms for faking assets to get listed
【南方新课堂】2017高考英语二轮复习专题训练:专题2 完形填空 6夹叙夹议(一)(含解析)
国内英语资讯: Chinese envoy calls for improvement of security situation in Afghanistan
2017高考英语热点题型和提分秘籍专题训练:专题13 交际用语(原卷版)
【创新方案】2017届高考英语二轮复习专题滚动检测:30(含解析)
同事获得了你希望的职位,你该怎么做?
【南方新课堂】2017高考英语二轮复习专题训练:仿真模拟检测卷(一)(含解析)
《血战钢锯岭》电影精讲(视频)
【南方新课堂】2017高考英语二轮复习专题训练:专题1 七选五 2说明文(二)(含解析)
【南方新课堂】2017高考英语二轮复习专题训练:专题4 语法填空(含解析)
你没看错! 法国人邀请奥巴马参选总统!
美国的这个妇女节不太平,特朗普压力山大
【南方新课堂】2017高考英语二轮复习专题训练:专题5短文改错(含答案)