为了方便广大考生更好的复习,综合整理了备考资料:GMAT优秀作文精选,以供各位考生考试复习参考,希望对考生复习有所帮助。
88. The following appeared in a memorandum from the ElectroWares companys marketing department.
Since our company started manufacturing and marketing a deluxe light bulb six months ago, sales of our economy light bulband company profitshave decreased significantly. Although the deluxe light bulb sells for 50 percent more than the economy bulb, it lasts twice as long. Therefore, to increase repeat sales and maximize profits, we should discontinue the deluxe light bulb.
Discuss how well reasoned . . . etc.
In this memorandum ElectroWares marketing department reasons that manufacturing and marketing of the companys deluxe light bulb should be discontinued. The primary factors that influence their decision are a significant decrease in sales of the companys economy light bulb as well as declining company profits in the six month period following the introduction of the deluxe bulb. Presumably, their line of reasoning is that the introduction of the deluxe bulb is responsible for both of these undesirable outcomes. Unfortunately, the marketing departments rationale is problematic for several reasons.
In the first place, the marketing department has engaged in after this, therefore because of this reasoning. The only reason offered for the belief that the introduction of the deluxe bulb is responsible for both the decline in sales of the economy bulb and the decline in company profits is the fact that the former preceded the latter. No additional evidence linking these events is provided, thus leaving open the possibility that the event are not causally related but merely correlated. This in turn leaves open the possibility that factors other than the one cited are responsible for the decline in sales of the economy bulb and the decline in company profits.
In the second place, it is not clear in the memorandum exactly how the decline in sales of the economy bulb is related to the decline in company profits. One possibility is that the decline in profits is a direct consequence of the decline in sales of the economy bulb. Another is that some other factor such as ineffective marketing of the deluxe bulb or the start-up costs associated with the introduction of the deluxe bulb is responsible for the decline in company profits. Until the relationship between the events in question is fully understood it would be folly to act upon the marketing departments recommendation.
In conclusion, the marketing department has failed to articulate reasons that are sufficient to justify its recommendation. Specifically, the department has failed to establish a causal link between the introduction of the deluxe bulb and the declines in sales of the economy bulb and company profits. While the introduction of the deluxe bulb may have been a contributing factor in these declines, to strengthen the marketing departments position various other factors must be examined and ruled out as possible causes of the companys misfortune.
小编提醒:考生们可在日常生活中多读范文,多练笔,培养出好的语感和逻辑,这样才能在考试中写出优秀的作文。
上一篇: 备考资料:GMAT优秀作文精选(106)
下一篇: 备考资料:GMAT优秀作文精选(93)
国内英语资讯:China, Brunei lift ties to strategic cooperative partnership
体坛英语资讯:Athletes engaging with SafeSport at Youth Olympics
国内英语资讯:Spotlight: Xis Asia-Pacific trip to boost open cooperation, inclusive growth
国内英语资讯:Full text of Chinese President Xis speech at APEC CEO summit
国内英语资讯:President Xi Jinping meets Kazakh PM
体坛英语资讯:Federer, Djokovoic into quarters in Shanghai Masters
国内英语资讯:China urges U.S. to make good on promise to support regional infrastructure
体坛英语资讯:Lionel Messi awarded Spains Player of the Month for September
国内英语资讯:China, Philippines chart course for future relations in joint statement
国内英语资讯:Chinese, Palestinian leaders exchange congratulations on 30th anniversary of diplomatic ties
国内英语资讯:Economic Watch: From coast to inland: pilot FTZs advancing Chinas opening-up and reform
体坛英语资讯:China sweep United States at Volleyball World Championships
体坛英语资讯:China trounce Russia at womens volleyball worlds
国内英语资讯:China, Indonesia agree to promote bilateral cooperation
国内英语资讯:Chinese envoy asks for intl efforts to relaunch Palestinian-Israeli talks
国内英语资讯:Commentary: Chinese wisdom a booster for global economy
国内英语资讯:Xi arrives in Brunei for state visit
国内英语资讯:Xi, Moon meet on bilateral ties, Korean Peninsula situation
体坛英语资讯:Argentinas Firmapaz elated with shooting bronze at Youth Olympics
国内英语资讯:China launches twin BeiDou navigation satellites
体坛英语资讯:World No. 1 Fan to kick off ITTF Mens World Cup campaign against Brazilian Tsuboi
国内英语资讯:China, LatAm media agree to step up cooperation
国内英语资讯:China, Hungary to enhance law enforcement, security cooperation
国内英语资讯:Xi arrives in PNG for state visit, APEC meeting
国内英语资讯:China looks to further enhance APEC cooperation: FM
国内英语资讯:China, Philippines agree to step up legislative exchanges
国内英语资讯:China, Kazakhstan vow to dovetail development strategies
体坛英语资讯:Youth Olympics gold boosts futsals profile in Brazil
体坛英语资讯:German Pascal Ackermann wins stage 2 of Tour of Guangxi
体坛英语资讯:Friendship is the perfect lift for Briton at Buenos Aires 2018