Up until about 100 years ago, newspapers in the United States appealed only tothe most serious readers. They used __1__ illustrations and the articles wereabout politics or business.
Two men changed that - Joseph Pulitzer __2__the New York World and William Randolph Hearst of the New York Journal. Pulitzerbought the New York World __3__ 1883. He changed it from a traditional newspaperinto a very__4__ one overnight. He added __5__ illustrations and cartoons. Andhe told his reporters to write articles on __6__ crime or scandal they couldfind. And they did. One of them even pretended she was crazy and then she __7__to a mental hospital. She then wrote a series of articles about the poortreatment of __8__ in those hospitals.
In 1895, Hearst came to New Yorkfrom __9__ California. He wanted the Journal to be more sensational and moreexciting __10__ the world. He also wanted it to be __11__, so he reduced theprice by a penny. Hearst attracted attention because his headlines were biggerthan__12__. He often said, Big print makes big news.
Pulitzer and Hearstdid anything they __13__ to sell newspapers. For example, Hearst sent FredericRemington, the famous illustrator, __14__ pictures of the Spanish-American War.When he got there, he told Hearst that no fighting was__15__. Hearst answered,You furnish the pictures. Ill furnish the war.
EXERCISE:
1. A) no B)many C) a lot D) little
2. A) on B) for C) in D)of
3. A) on B) in C) atD) about
4. A) excite B) excitingly C)exciting D) excited
5. A) a lot B)few C) a few D) lots of
6. A) every B) all C) both D) many
7. A)admitted B) was admitted C) could admit D) has admitted
8. A) patients B)patience C) patient D) patiences
9. A) an B) the C) a D) /
10. A) thanB) as C) in D) for
11. A) cheap B) cheaper C) cheapest D) the cheapest
12. A) anyone B) anyones C) anyone else D) anyone elses
13. A) may B)might C) can D) could
14. A) draw B) drew C) to dray D) drawn
15. A)going B) going out C) going on D) going off
Key: ADBCDABADABDDCC
Shopping forClothes
Shopping for clothes is not the same experience for a man asit is for a woman. A man goes shopping because he needs something. His purposeis settled and decided in __1__. He knows what he wants, and his __2__ is tofind it and buy it. All men simply walk into a shop and ask the assistant forwhat they want. If the shop has it in stock, the deal can be and often iscompleted in less than five minutes, with hardly any chat and to everyones__3__.
For a man, slight problems may begin when the shop does not havewhat he wants. In that __4__ the salesman tries to sell the customer somethingelse - he offers the nearest to the article required. Good salesman brings outsuch a substitute with __5__: I know this jacket is not the style you want,sir, but would you like to try it for size. It __6__ to be the colour youmentioned. Few men have __7__ with this treatment, and the usual response is:This is the right colour and may be the right size, but I should be __8__ mytime and yours by trying it on.
For a woman, buying clothes is alwaysdone in the __9__ way. Her shopping is not often __10__ on need. She has neverfully decided what she wants, and she is only having a look round. She isalways open to persuasion, willing to try __11__ any number of things. Uppermostin her mind is the thought of finding something that __12__ thinks suits her.Most women have an excellent sense of value and are always on the look-out forthe unexpected __13__. Faced with a roomful of dresses, a woman nay easily spendan hour going from one rail to another __14__ selecting the dresses she wants totry on. It is a tiresome process, but apparently a __15__one. Most dressshops provide chairs for the waiting husbands.
EXERCISE:
1. A) detailB) advance C) hurry D) full
2. A) objective B) need C) dream D) reason
3. A) sadness B) amusement C) surprise D) satisfaction
4. A) time B)event C) case D) situation
5. A) care B) skill C) attention D) interest
6. A) happens B) is C) changes D) comes
7. A) experience B) is C)interest D) patience
8. A) losing B) wasting C) spending D) giving
9.A) same B) similar C) opposite D) clever
10. A) relied B) done C) relatedD) based
11. A) on B) with C) by D) people
12. A) nobody B) someone C)surprise D) everyone
13. A) deal B) bargain C) surprise D) people
14.A) before B) after C) as D) by
15. A) exhausting B) boring C) enjoyable D)graceful
Key: BADCBADBCDADBAC