The operation of International Airlines International airlines have rediscovered the business traveler, the man or woman who regularly jets from country to country as part of the job. This does not necessarily mean that airlines ever abandoned their business travelers. Instead, companies like Lufthansa and Swissair would right argue that they have always catered best for the executive class passengers. But many airlines could be accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the expense of the regular traveler. Too often, they have seemed geared for quantity rather than quality. Operating a major airline is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back of their wide-bodied jets with low fare passengers, without forgetting that the front end should be filled with people who pay substantially more for their tickets. It is no coincidence that the two major airline bankruptcies were among the companies specializing in cheap flights. But low fares require consistently full aircraft to make flights economically viable, and in the recent recession the volume of traffic has not grown. Equally the large number of airlines jostling for the available passengers has created a huge excess of capacity. The net result of excess capacity and cut-throat competition driving down fares had been to push some airlines into collapse and leave many others hovering on the brink. Against this grim background, it is no surprise that airlines are turning increasingly towards the business travelers to improve their rates of return. They have invested much time and effort to establish exactly what the executive demands for sitting apart from the tourists. High on the list of priorities is punctuality; an executives time is money. In-flight service is another area where the airlines are jostling for the executives attention. The free drinks and headsets and better food are all part of the lure. Another development has been the accent of seating arrangements. Regular travelers have become well versed in the debate about seat pitch the amount of room between each passenger. And first-class passengers are now offered sleeperettes, which, for long journeys, make it possible to snatch a proper nights sleep. Sleeperettes have proved so popular that they will soon become universal in the front end of most aircraft. The airlines are also trying to improve things on the ground. Executive lounges are commonplace and intended to make the inevitable waiting between flights a little more bearable. Luggage handling is being improved. Regrettably, there is little the airlines can do to speed up the boring immigration and customs process, which manages to upset and frustrate passengers of all classes in every continent. Although it is the airlines intention to attract executive passengers from their rivals, the airlines themselves would nonetheless like to change one bad habit of this kind of traveler the expensive habit of booking a flight and then failing to turn up. The practice is particularly widespread in Europe, where businessmen frequently book return journeys home one on several flights. 1. According to the passage, in operating airlines it is essential to ___. A. keep in mind the need of the executives only. B. Satisfy the need of the low fare passengers at the expense of the executives C. Try to attract as many passengers as possible by reducing fares D. Cater to the need of passengers sitting at both ends of jets. 2. The following are all mentioned as reasons why airlines are having a hard time except that ___. A. the tourist industry is experiencing an all-time low B. there is no increase in the number of passengers C. there are more seats on the planes than needed D. the competition between airlines is strong 3. The improvements the airlines attempt at include all the following except ___. A. making their seats more comfortable B. providing better food during flights C. showing more movies during the long flights D. offering sleeperettes to first-class passengers 4. There is not much the airlines can do when it comes to ___. A. making sure the departure are not delayed B. the efficient handling of luggage C. speeding up customs procedure D. the improvement of the condition of waiting lounges 5. Which of the following is a bad habit of the executive passengers that frustrates the airlines? A. they do not book their seats in advance B. they do not sit on the seats they are supposed to take C. they do not travel on the flight they have booked D. they do not pay in advance for the seats they book.
湖南高考英语复习课件牛津译林版模块选修7《Unit 3 The World online》网上世界
湖南高考英语复习课件牛津译林版模块必修5《Unit 3 Science versus nature》科学与自然
海南省高考英语复习课件:Module 3《Literature》(外研版选修7)
海南省高考英语复习课件:Module 6《War and Peace》(外研版选修6)
海南省高考英语复习课件:Module 6《Old and New》(外研版必修3)
海南省高考英语复习课件:Module 6《Films and TV Programmes》(外研版必修2)
海南省高考英语复习课件:Module 5《A Trip Along the Three Gorges》(外研版必修4)
海南省高考英语复习课件:Module 4《Music》(外研版选修6)
海南省高考英语复习课件:Module 6《The Tang Poems》(外研版选修8)
海南省高考英语复习课件:Module 5《Newspapers and Magazines》(外研版必修2)
湖南高考英语复习课件牛津译林版模块必修3《Unit 1 The world of our senses》感觉的世界
海南省高考英语复习课件:Module 4《Fine Arts—Western,Chinese and Pop Arts》(外研版必修2)
湖南高考英语复习课件牛津译林版模块必修2《Unit 3 Amazing people》有所作为的人
海南省高考英语复习课件:Module 5《The Conquest of the Universe》(外研版选修8)
海南省高考英语复习课件:Module 6《Unexplained Mysteries of the Natural World》(外研版必修4)
海南省高考英语复习课件:Module 2《Developing and Developed Countries》(外研版必修3)
湖南高考英语复习课件牛津译林版模块必修2《Unit 1 Tales of the unexplained》未解之谜
海南省高考英语复习课件:Module 1《British and American English》(外研版必修5)
海南省高考英语复习课件:Module 5《Great People and Great Inventions of Ancient China》(外研版必修3)
湖南高考英语复习课件牛津译林版模块必修3《Unit 3 Back to the past》回到过去
海南省高考英语复习课件:Module 6《Animals in Danger》(外研版必修5)
海南省高考英语复习课件:Module 2《Highlights of My Senior Year》(外研版选修7)
海南省高考英语复习课件:Module 3《Music》(外研版必修2)
高考英语复习冲刺训练:外研版选修8 Module1《Deep South》(附解析)
海南省高考英语复习课件:Module 6《The World’s Cultural Heritage》(外研版选修7)
海南省高考英语复习课件:Module 3《Adventure in Literature and the Cinema》(外研版必修5)
湖南高考英语复习课件牛津译林版模块必修4《Unit 3 Tomorrow’s World》Tomorrow’s world明天的世界
湖南高考英语复习课件牛津译林版模块必修2《Unit 2 Wish you were here》希望你在这里
湖南高考英语复习课件牛津译林版模块必修3《Unit 2 Language》语言
湖南高考英语复习课件牛津译林版模块选修6《Unit 1 Laughter is good for you》笑对你有好处