新概念英语第三册 less26_new

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[00:00.00]喜欢chazidian.com，就把chazidian.com复制到QQ个人资料中！Lesson 26 Wanted:a large biscuit tin
[00:03.80]26 征购大饼干筒
[00:07.60]Listen to the tape then answer the question below.
[00:14.08]听录音,然后回答以下问题.
[00:20.56]Who won the prize for the biggest biscuit?
[00:24.78]谁赢得了最大饼干奖?
[00:29.00]No one can avoid being influenced by advertisements.
[00:31.87]没有人能避免受广告的影响.
[00:34.74]Much as we may pride ourselvs on our good taste,
[00:37.52]尽管我们可以自夸自己的鉴赏力如何敏锐,
[00:40.31]we are no longer free to choose the things we want,
[00:42.95]但我们已经无法独立自主地选购自己所需的东西了
[00:45.58]for advertising exerts a subtle influence on us.
[00:48.67]这是因为广告在我们身上施加着一种潜移默化的影响.
[00:51.75]In their efforts to persuade us to buy this or that product,
[00:55.13]做广告的人在力图劝说我们买下这种产品或那种产品之前,
[00:58.51]advertisers have made a close study of human nature
[01:01.30]已经仔细地研究了人的本性,
[01:04.08]and have classified all our little weaknesses.
[01:06.56]并把人的弱点进行了分类
[01:09.04]Advertisers discovered years ago
[01:11.07]做广告的人们多年前就发现
[01:13.09]that all of us love to get something for nothing.
[01:15.43]我们大家都喜欢免费得到东西.
[01:17.77]An advertisement which begins with the magic word FREE can rarely go wrong
[01:21.45]凡是用"免费"这个神奇的词开头的广告很少会失败的.
[01:25.13]These days,advertisers not only offer free samples,
[01:28.16]目前,做广告的人不仅提供免费样品,
[01:31.19]but free cars,free houses,and free trips round the world as well
[01:35.43]而且还提供免费汽车,免费住房,免费周游世界.
[01:39.66]They devise hundreds of competitions
[01:42.00]他们设计数以百计的竞赛,
[01:44.33]which will enable us to win huge sums of money.
[01:46.76]竞赛中有人可赢得巨额奖金.
[01:49.19]Radio and television have made it possible for advertisers
[01:52.12]电台、电视使做广告的人
[01:55.04]to capture the attention of millions of people in this way.
[01:57.71]可以用这种手段吸引成百万人的注意力.
[02:00.37]During a radio programme,a company of biscuit manufacturers
[02:03.56]有一次,在电台播放的节目里,一个生产饼干的公司
[02:06.75]once asked listeners to bake biscuits and send them to their factory
[02:10.17]请听众自己烘制饼干送到他们的工厂去.
[02:13.59]They offered to pay $10 a pound
[02:15.72]他们愿意以每磅10美元的价钱
[02:17.85]for the biggest biscuit baked by a listener.
[02:20.28]买下由听众烘制的最大的饼干.
[02:22.71]The response to this competition was tremendous.
[02:25.14]这次竞赛在听众中引起了极其热烈的反响.
[02:27.57]Before long,biscuits of all shapes and sizes began arriving at the factory
[02:31.30]不久,形状各异、大小不一的饼干陆续送到了工厂
[02:35.04]One lady brought biscuit on a wheelbarrow.
[02:37.77]一位女士用手推车运来一个饼干,
[02:40.50]It weighed nearly 500 pounds.
[02:42.56]重达500磅左右.
[02:44.62]A little later,
[02:46.14]不一会儿,
[02:47.65]a man came along with a biscuit which occupied the whole boot of his car
[02:50.92]一个男子也带来一个大饼干,那饼干把汽车的行李箱挤得满满的.
[02:54.18]All the biscuits that were sent were carefully weighed.
[02:56.82]凡送来的饼干都仔细地称量.
[02:59.46]The largest was 713 pounds.
[03:02.33]最重的一个达713磅,
[03:05.21]It seemed certain that this would win the prize.
[03:07.62]看来这个饼干获奖无疑了
[03:10.04]But just before the competition closed,
[03:12.31]但就在竞赛截止时间将到之际,
[03:14.59]a lorry arrived at the factory
[03:16.72]一辆卡车驶进了工厂,
[03:18.84]with a truly colossal biscuit which weighed 2,400 pounds.
[03:22.78]运来了一个特大无比,重达2,400磅的饼干.
[03:26.71]It had been baked by a college student
[03:28.78]它是由一个大学生烘制的
[03:30.86]who had used over 1,000 pounds of flour,800 pounds of sugar,
[03:34.58]用去1,000多磅面粉、800磅食糖、
[03:38.31]200 pounds of fat,and 400 pounds of various other ingredients
[03:41.79]200磅动物脂肪及400磅其他各种原料.
[03:45.28]It was so heavy that a crane had to be used to remove it from the lorry
[03:48.66]饼干份量太重了,用了一台起重机才把它从卡车上卸下.
[03:52.05]The manufacturers had to pay more money than they had anticipated,