演讲开场15秒,抓住观众的心

　　演讲开场后的15秒，足以让你的观众决定是否还要继续听下去。千万不要浪费这短短的15秒，不然你在演讲中，就会后悔地看到他们开始低头玩手机啦!为了防止这种情况发生，以下给出4个建议，帮你快速抓住观众的心!

　　1. Have somebody else introduce you.

　　省去自我介绍，让别人代劳吧!

　　Dont waste time explaining who you are and why youre there. Write a short (100 word) bio and a short statement (50 words) of what youll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.

　　2. Do not tell a warm-up joke.

　　暖场笑话实在没必要。

　　I have no idea how the warm-up joke became part of conventional business wisdom. Most of the time, the joke consists a weak attempt at situational humor (like why are these meetings always on Monday?) that merely communicates that youre nervous and unsure of yourself. The rest of the time, the joke is a long story with an obvious punch line that tries everyones patience.

　　3. Do not begin with background.

　　观众对背景知识没兴趣。

　　Many presentations begin with a corporate background thats intended to build credibility. (Example: Our company has 100 years of expertise!) The problem here is that at the start of a presentation nobody cares about your company. Youre asking them to translate your background information into something thats meaningful to them and their business. Why should they bother?

　　4. Open with a startling and relevant fact.

　　新奇、重要的事实更能抓人眼球。

　　To get an audience focused on what youre going to tell them, you must first break through the mental noise that causes their attention to waver. This is best accomplished by a slide showing a fact that is new to the audience and important enough to capture their attention. Build the rest of your presentation to answer the business questions that this initial fact has raised in their minds.

　　两个不同的演讲开头

　　BAD:

　　Hi, Im John Doe from Acme and Ive been working in the widget industry for 20 years. And boy, has it been an exiting time (just kidding!) Acme is the industry leader in widgets with over a million satisfied customers!! Im here today to talk to you about how we can help you save big money on your purchases of high quality widgets.

　　BETTER:

　　Yes, one million dollars. (Pause.) Thats how much money youre losing every year because of widget failure. Fortunately, there IS a better way and Im going to explain how you can easily save that money rather than waste it.

　　Needless to say, the slides in the above example are simplistic. The better example could probably be made more visually rich, perhaps with an illustration of money going down a drain (along with the $1m).

　　Whats important here is that you realize why the surprising and relevant first slide is far more likely to capture the audiences attention than the typical rambling intro.

　　Please note that the startling and relevant fact need not be an attempt to generate fear. The fact could just as easily be about possible opportunity, the achievement of a long held goal, or something else that inspires. As long as its surprising and relevant, the audience will listen.