flamboyant tv host li yong has been ranked as chinas most bankable tv personality, with a projected brand value of 500 million yuan .
wang xiaoya, lis colleague at china central television and dou wentao, who works for hong kong-based phoenix television, came second and third with projected brand values of 340 million yuan and 320 million yuan respectively.
the annual rating, conducted by world brand laboratory, is regarded as an authoritative measure of the value of chinese television celebrities.
the top 10 most bankable hosts on the list, five men and five women, had a total projected brand value of 2.5 billion yuan .
li has ranked first each time since the launch of the list in 2004. li is the host of programmes lucky 52 and dream of china, and for the last five years he has hosted the prestigious cctv spring festival gala.
for the first time two provincial television hosts, including super girls host wang han, made the list.
analysts said brand value has been a backbone of the entertainment, advertising and sports industries for decades.
ding haisen of world brand laboratory told reporters that the purpose of the ranking is to promote brand awareness and emphasize the value of popular hosts.
while lis value seems impressive, it is just 4.4 per cent of the queen of us daytime tv oprah winfrey, ding said.
oprahs show attracts a weekly audience of 30 million in the united states, while li is seen by 50 million.
it shows that we do not pay enough attention to the value of tv hosts and their brand, ding said.
2015考研英语词汇复习之汽车系列基础词汇 (7)
2015考研英语词汇复习之联合国机构
2015考研英语词汇复习之电子游戏
2015考研英语词汇复习之图书馆
2015考研英语词汇复习之办公
2015考研英语词汇复习之留学申请
2015考研英语词汇复习之电视节目
2015考研英语词汇复习之各种“卡”
2015考研英语词汇复习之地震
2015考研英语词汇复习之航空航天
2015考研英语词汇复习之教育
2015考研英语词汇复习之泥石流
2015考研英语词汇复习之学位
2015考研英语词汇复习之火山喷发
2015考研英语词汇复习之武器装备
2015考研英语词汇复习之汽车系列基础词汇 (1)
2015考研英语词汇复习之网上售票
2015考研英语词汇复习之汽车系列基础词汇 (3)
2015考研英语词汇复习之汽车系列基础词汇 (2)
2015考研英语词汇复习之肥胖
2015考研英语词汇复习之外交关系
2015考研英语词汇复习之“班干部”
2015考研英语词汇复习之高考
2015考研英语词汇复习之气候环境
2015考研英语词汇复习之资讯
2015考研英语词汇复习之职位职称词汇 (21)
2015考研英语词汇复习之计算机
2015考研英语词汇复习之葡萄酒
2015考研英语词汇复习之首饰
2015考研英语词汇复习之旅行交通
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |