《365个英语小故事》:实用简洁的小故事,都是日常生活小故事,在学习英语的同时了解美国文化,循序渐进,轻松掌握。
Nowadays, GEICO is a well-known insurance company. For many years, however, it was unnoticed. Other companies, like Allstate and Farmers, were more popular. Then GEICO tried something different; it got a new ad agency.
The owner of the agency, Billy Ray Childers, was from Virginia. Years ago, he had tried to start his own agency in Manhattan. But when New Yorkers heard his southern accent, they gave him the cold shoulder. Angry, Billy Ray returned to Virginia. Someday, he hoped to teach those New Yorkers a lesson.
He set up his new ad agency in Raleigh. Then he called up GEICO headquarters in New York. He told them that they could improve their sales if they used a gecko to advertise GEICO. They balked at first, but then approved his ad campaign. In the new commercial, the animated lizard said, m a gecko, not a GEICO. GEICO was originally going to do one TV commercial with the bright green lizard, and then retire it. But viewers, especially women, fell in love with the cute gecko. So GEICO decided to do a few more commercials. And then a few more.
The clever lizard with the British accent is now eight years old and stars in a new commercial every several months. It has made GEICO famous - almost as famous as the gecko itself!
外出度假有利身体健康 受益可达数月
不在家,就在咖啡馆:如何戒掉咖啡瘾
漫画: 器官捐赠者 Organ Donor
走下神坛的天之骄子:就业压力依旧大
美华盛顿州花六年使法律“中性化”
8个理由告诉你 第一次约会不必太紧张
席琳迪翁加盟央视春晚 与宋祖英共唱茉莉花
创业要趁早:为什么20多岁的人会成为最成功的企业家?
考研之惑:梦想照不进现实 Postgraduate struggle
一见钟情:花栗鼠偷亲玩具泰迪熊的萌瞬间
调查:2013年最佳工作排行 The top jobs for 2013
眉毛猫爆红网络:喵星人这眉毛太喜感了!
时代杂志评《泰囧》:低俗小片如何成为中国最大票房黑马
日子过得紧巴巴的?七大花钱信号要注意!
尿布影响婴儿行走发育
盘点中国八大美食好去处
求职过年不放假:假期原来是找工作的黄金时间
洛杉矶拟关停私营“月子旅馆”
可爱水獭镜头前卖萌:人家很害羞表偷拍!
放假前把办公桌理干净再走:科学整理办公桌的5个步骤
大厨老爸成长记:女儿陪伴 动力十足
盖茨谈为父之道 称子女13岁才有手机
纹身师与女友一见钟情 将名字纹上女友的脸
垃圾收集时限缩短 英国居民被迫早起
Facebook首席运营官给职场女性的三个建议
2013全球最贵城市 澳城市成“新贵”
快到碗里来:为什么我们一见萌物就hold不住
只要两分钟你就能改变:用肢体语言重塑自己
十万元礼仪课教些啥:中国新贵争相学西方贵族礼仪
日本丈夫公共场合向妻子大声表爱
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |