会奖旅游发展已经成为推动北京快速迈向国际交往中心的重要途径。国际大会与会议协会今年5月发布数据显示,北京以举办104场国际会议位列全球城市第14名,亚洲第二,中国第一。
A folk artist shows face painting skills at the culture exhibition in Beijing on March 7, 2015. [Photo by Zou Weilin/Asianewsphoto]
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Beijing will focus on developing meeting, incentive, conference and exhibition (MICE) tours as well as those offering traditional Chinese medicine experiences, according to the Beijing High-End Tourism and Meetings Industry Alliance.
北京高端旅游与会议产业联盟最近表示,北京将重点发展会奖旅游和中医养生旅游产品。
MICE由Meeting(会议)、Incentives(奖励旅游)、Conference/Conventions(大型企业会议)、Exhibitions/Exposition(活动展览)的首字母大写组成,简称为“会奖或“会展,而借助这些活动展开的旅游活动就叫MICE tourism(会展/会奖旅游),是商务旅游(business tourism)的一种形式。
其他常见的旅游形式还有:医疗旅游(medical tourism)、文化旅游(cultural tourism)、生态旅游(ecotourism)、太空旅游(space tourism)等。
北京市旅游发展委员会副主任王粤表示,首都独特的资源和特殊的地位赋予了其承接国际会议的诸多可能性,会奖旅游发展已经成为推动北京快速迈向国际交往中心的重要途径(an important approach to speed up the process for Beijing to evolve into an international exchange center)。北京应该在此基础上推出更多旅游套餐产品(tourism packages),同时推出更多定制旅游产品(customized tours),以满足高端游客的需求。
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