中国的奢侈品市场近年来迅猛发展,据估计, 到2015年,中国将会成为全球奢侈品的最大买家。然而我们花钱买回来的大都是洋品牌,中国本土的奢侈品市场还有很长的路要走。
亿万富翁投资商巴菲特近日表示,自己和比尔•盖茨都是某中国西装品牌的粉丝,这也给中国的奢侈品发展带来了希望。
Buffett's endorsements may make for fun Internet fodder, but analysts point out that the emerging crop of Chineseluxury wannabesface a long uphill battle in taking on the global heavyweights which have more than a century of history and huge marketing muscle.
巴菲特的赞许也许会成为网上的笑谈,但分析人士指出,在追赶全球重量级奢侈品牌时,中国新兴奢侈品企业还面临一场长期的攻坚战。世界知名奢侈品企业大都历史悠久,并拥有强大的营销手段。
文中的wannabe指的是“名人的崇拜模仿者,或者“想要赶超崇拜者的人,比如a wannabe singer就是指“妄想成为歌星的人。Luxury wannabe在这里也就是指我国本土那些想要赶超全球知名奢侈品牌的厂商。
我国的luxury goods market(奢侈品市场)和luxury spending(奢侈品消费)近年来发展迅速,并出现了一批brand-conscious consumers(具有品牌意识的消费者)。但made-in-China的标签总让人联想到mass-market goods(大众商品),我国本土的luxury brands(奢侈品牌)还需要发展。
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