网络文学是随着这几年网络的普及而迅速兴起的。上网一转,网络文学站点林立,比较大的如“榕树下”,其作品以中短篇为主,内容丰富,新作层出不穷,一派繁荣景象。对网络文学的前景,大家各有说法,仔细分析一下,也许会看得更清楚些。
Network literature is rising rapidly with the popularity of network in recent years. As soon as we go online, there are many online literature sites, such as "under the banyan tree". Its works are mainly short and medium-sized, rich in content, endless new works, and a prosperous scene. We have different opinions on the future of online literature. If we analyze it carefully, we may see it more clearly.
网络文学=网络+文学?
Network literature = Network + literature?
相信上面这个等式是不成立的。网络与文学的结合,不应是生硬的概念拼凑。数字英雄们要发展网络经济,走电子商务之路,其目的不外是为了利润,维持网络经济的根本是赢利而非一时的炒作。网络的飞速发展和目前全球知名网站的纷纷亏损把这样一个课题推到了人们的面前:在网络经济系统理论尚未成型的大环境下,如何把文学和网络结合起来成为赢利的经济模式呢?传统的商业理念让人很自然而然的把网络文学分拆成“网络”+“文学”两个金字招牌,配以强大的媒体宣传,将它商业化。网络文学作品将会像麦当劳快餐和公共澡堂一样,“有兴趣,大家一起来”。那就不难想像会有这样的情形:当人们一次又一次地点击网站,浏览一页又一页的文章,关掉一个又一个的广告窗口,任凭时光流逝,最后才依依不舍地断开MODEM的时候,电脑硬件商、网络服务商、网站经营商等正聚集一堂举杯欢庆我们热情的点击化为他们银行账户储备金额增长的原动力。
I believe the above equation is not true. The combination of network and literature should not be a combination of rigid concepts. Digital heroes want to develop the network economy and take the road of e-commerce. Their purpose is not only to make profits, but also to maintain the network economy. With the rapid development of the Internet and the loss of the famous websites in the world, this topic has been pushed to the front of people: how to combine literature and Internet into a profitable economic model in the environment where the theory of Internet economic system has not yet formed? The traditional business idea makes people naturally divide the network literature into two gold lettered signboards: "network" + "Literature", with powerful media publicity, and commercialize it. Internet literature works will be like McDonald's fast food and public baths, "interested, everyone together.". It's not hard to imagine that when people click on the website again and again, browse page by page articles, close one advertising window after another, let the time pass, and finally reluctantly disconnect the modem, computer hardware vendors, network service providers, website operators, etc. are gathering together to raise a glass to celebrate our enthusiasm of clicking into their bank accounts The motive force for the increase of household reserve amount.
网络文学:网络的文学?
Network literature: network literature?
现在网上盛行聊天、玩ICQ,网恋之潮也如烈火燎原势不可挡。所以以网聊、网恋为题材、迎合青少年品位和心理需求的文学作品自然大受欢迎。《第一次亲密接触》是其中的代表作。该文中就有网络时代的爱情观、生活观、现代人的情感解压等好几个新潮理念值得人们去大炒特炒。但这正如一位名人所说的,有些新事物的耐读性可以用嚼口香糖的理论来描述:初时味道很甜,大家都越嚼越起劲,越嚼越烂,嚼到无味的时候,蓦然回首,也只剩下嚼得黏糊糊的印象。
Nowadays, chatting and playing ICQ are popular on the Internet, and the tide of online love is irresistible. Therefore, literary works with the themes of online chatting and online love, catering to teenagers' taste and psychological needs, are naturally popular. The first intimate contact is one of the representative works. In this paper, there are several new ideas, such as love view, life view, modern people's emotion decompression, which are worth people to stir up. But as a famous person said, the readability of some new things can be described by chewing gum Theory: at the beginning, the taste is very sweet, and the more you chew, the more you chew, the worse you chew. When you chew until it's tasteless, suddenly looking back, you will only be left with the impression of chewing sticky.
网络文学=文学的网络!
Network literature = the network of literature!
网络文学归根到底是为了发展文学,网络只是作为一种便捷的传播媒体为文学服务。网络文学走向过俗过溢的商品化或只把题材局限于网恋都不利于它的长远发展。
In the final analysis, network literature is for the development of literature. Network is only a convenient media to serve literature. It is not conducive to the long-term development of Internet literature to commercialize the Internet literature or limit the subject matter to online love.
要使网络文学发展为文学的网络,就要扫清其发展道路上的障碍。
In order to make the network literature develop into the network of literature, we must clear the obstacles on its development road.
首先是题材的拓宽。问渠哪得清如许,为有源头活水来。在这方面“榕树下”就做得很好,稿件取材广泛、内涵丰富,显得多姿多彩。网络文学的发展需要读者,而读者群的扩大正需要作者们对新领域题材的尝试。“榕树下”有一篇《赤兔马的回忆》,用马的视角观察历史,纵横古今,视角独特,意味悠长,可以说是一篇高质量的网络文学作品。当然,网络文学在追求质量的同时也要努力发掘和开拓广大的通俗文学市场。艺术源于大众,阳春白雪故好,下里巴人也有它的妙处,孤芳自赏往往是弱者的表现,这正是网络文学要警惕的。
The first is to broaden the theme. Ask where the canal is clear so that there is a source of fresh water. In this respect, "under the banyan tree" is well done. The manuscripts are widely drawn, rich in content and colorful. The development of network literature needs readers, and the expansion of the reader group needs the authors' attempts in new field subjects. "Under the banyan tree" is a piece of "the memory of the red rabbit and the horse". It looks at history from the perspective of the horse. It has a unique perspective and a long meaning. It can be said that it is a high-quality online literary work. Of course, in the pursuit of quality, network literature should also strive to explore and open up the vast market of popular literature. Art comes from the public, so it's good in spring and snow. Xialiba people also have its advantages. Narcissism is often the expression of the weak, which is exactly what online literature should be vigilant about.
总之,如同网络一样,网络文学也是个新生事物。从资金、技术、人力、市场等因素考虑,当前网络的战国时代必然要向优胜劣汰的趋势发展。而网络文学在这网络经济的大潮下是否能找准自身位置,求得更大发展,正是我们翘首以待的。
In short, like the Internet, Internet literature is a new thing. Considering the factors of capital, technology, manpower, market and so on, the Warring States era of the current network is bound to develop towards the trend of survival of the fittest. And whether the network literature can find its own position and achieve greater development under the tide of network economy is exactly what we are waiting for.
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