2007年7月3日,iPhone在美国正式发布,并成为苹果公司最成功的产品之一。这一晃就是十年。遥看2007年的发明,既有广受好评的Kindle电子阅读器,也有史上最失败的微软操作系统Windows Vista。下面就来看看哪些产品被沿用至今,哪些产品没能经受住时间考验,被人们遗忘在角落。
成功案例
汤博乐(Tumblr)
The social network blogging site was started in 2007 by then 20-year-old David Karp, and is now the eighth most popular social network in the world with 550 million users.
20岁的戴维•卡普于2007年创立博客社交网站“汤博乐”。现在,汤博乐拥有5.5亿用户,是世界上第八大受欢迎的社交网站。
亚马逊Kindle电子阅读器(Amazon Kindle)
The Kindle was so popular on its 2007 release that Amazon struggled to keep up with demand. The best-selling ebook on Kindle? 50 Shades of Grey.
2007年Kindle发布后大受欢迎,供不应求,亚马逊不得不努力满足市场需求。知道Kindle卖得最好的电子书是哪本吗?《五十度灰》。
声云(SoundCloud)
The Swedish company was set up in 2007 to challenge MySpace in promoting independent artists. It's clear who won that battle.
这家瑞典公司于2007年成立,在宣传独立音乐人方面挑战了聚友网(MySpace)的地位。很明显,SoundCloud成了最后的赢家。
苹果电视(Apple TV)
The streaming device was originally going to be called iTV, until the British TV channel got involved and warned Apple off it.
这款流媒体设备本来要命名为iTV,但因为牵扯到英国独立电视台,苹果只好作罢。(译者注:英国独立电视台的英文简称是ITV)
电影《变形金刚》(Transformers)
Who'd have thought a film series based on a kid's toy would go on to be so successful? With its fifth film just released, the franchise has so far made over $4bn at the box office.
谁能想到一部关于儿童玩具的系列电影会如此卖座呢?不久前《变形金刚5》刚刚上映,到目前为止《变形金刚》系列电影已经取得了超过40亿美元(272亿元人民币)的票房。
谁还记得这些?
苹果音乐播放器(iPod Touch)
It was released the same year as the iPhone, and was initially really successful. But as smartphones became more popular, it made less and less sense to carry round a device that was basically an iPhone but without the phone bit in it.
iPod和iPhone是同一年发布的,一开始确实很成功。但是随着智能手机越来越普及,再另外带一个音乐播放器就越来越没有必要了,因为iPod除了不能插卡打电话以外,和iPhone基本是一样的。
Windows Vista
The then head of Microsoft Steve Ballmer openly laughed at the iPhone when it came out, saying it was "not a very good email machine". Unfortunately for him in the same year, Microsoft released an operating system that was massively unloved and quickly replaced by Windows 7 two years later.
iPhone问世后,当时的微软总裁史蒂夫•鲍尔默公开嘲笑iPhone,说它“用来发邮件都不好使”。不幸的是,同年微软就发布了一个引来大规模吐槽的操作系统Windows Vista,两年后就被Windows 7取代了。
Wii塑身(Wii Fit)
Wii Fit was meant to show that people could stay healthy while playing video games. It may have worked for a while - but does anyone actually use their Wii Balance Board any more?
Wii塑身原本是想向人们展示打游戏也能很健康,有一段时间确实发挥了作用,但是真的有人坚持用Wii平衡板吗?
橙子味的可口可乐(Coca-Cola Orange)
Remember in 2007 when everyone was walking around with those orange coke bottles? No, us neither.
有人记得2007年人手一瓶橙色可乐瓶的盛况吗?不,我们也不记得。
电影《黄金罗盘》(The Golden Compass)
The film adaptation of the book Northern Lights actually beat Transformers in the best visual effects category of the Oscars. It was meant to be the first in a big franchise - but unfortunately it wasn't very good and planned sequels were canned pretty quickly.
电影改编自小说《北极光》,打败《变形金刚》获得了当年的奥斯卡最佳视觉效果奖。这部电影本来是一个电影系列中的第一部,但因为质量欠佳,计划好的续集很快就被砍掉了。
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