Cross sale 交叉销售

盖洛普咨询公司高级顾问Jay Freeman近日在与中国银行家们进行座谈会时建议银行采用交叉销售的方式来拓展业务，充分发掘优质客户的潜在价值。

请看中国日报网报道：

Freeman said during a roundtable discussion with Chinese bankers that he believes cross sale—selling additional products or services to established customers—could be a core driver in increasing banks' profits.

在与中国银行家的座谈会上，Freeman说他相信交叉销售是提高银行利润的核心驱动力，交叉销售是指向现有客户推销新的产品及服务的销售方式。

上面报道中的cross sale就是指交叉销售，指借助CRM 目前中国的银行主要依靠drawing in deposits at low interest rates and lending out at high rates 相关阅读

Privately raised company bonds 私募债

道德银行 morality bank

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民间借贷 private lending

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