2017届高考英语一轮复习单元课件：必修4Unit 1《Advertising》 ( 牛津译林版)

　　*These books are not meant for primary school students.

　　这些书不是为小学生编写的。 *(2017·广东高考)It doesn’t mean that you should dress as a superhero for your next job interview.

　　那不意味着你下次工作面试的时候应该打扮得像个超级英雄。 【拓展延伸】 intend在下面几个短语中的用法和mean类似, 它们是:

　　be intended to do　

　　旨在, 意图是, 目的是 be intended for 打算为……所用; 针对, 专为……而设计 had intended to do sth. =intended to have done sth.

　　过去本打算做某事(事实上并没有做) 7. We are so used to them that we often do not even realize how many we see and hear in a day.

　　我们如此习惯于它们(的存在)以至于我们通常都没有意识到一天究竟看了多少广告, 听了多少广告。 【填一填➡激活思维】仿写句子。 ①When the football fans saw Beckham, they got __ _______

　　____ they cried out.

　　当球迷们看到贝克汉姆时, 他们是如此激动以至于喊了起来。 ②This is such an important interview that he has been

　　preparing for it.

　　=This is __ _________ ___ _________ ____ he has been

　　preparing for it.

　　这次面试如此重要以至于他一直在为此做着准备。 so excited that so important an interview that ③There are __ _____ ______ crowding the hall ____ I couldn’t

　　see the star.

　　大厅里挤满了那么多的人以至于我看不到那位明星。 so many people that 【记一记➡构建知识】 so. . . that在本句中引导结果状语从句。在英语中的so. . . that和such. . . that都可以用于引导结果状语从句, 是高考的两个重要考点。其句式有:

　　(1)so+adj. /adv. +that. . .

　　(2)so+adj. +a(n)+单数名词+that. . .

　　(3)such+a(n)+adj. +单数名词+that. . .

　　(4)such+adj. +复数名词/不可数名词+that. . .

　　*English is used so widely that it is one of the languages at international conferences.

　　英语的应用如此广泛以至于它是国际会议上使用的语言之一。 *He made such careless mistakes in his work that the boss fired him.

　　工作中, 他犯了如此大意的错误以至于老板把他解雇了。 【拓展延伸】 (1)so. . . that和 such. . . that的倒装:

　　在so. . . that和such. . . that引导的结果状语从句中, 当so和such位于句首时, that之前的主句部分要用部分倒装结构, 此时, so之后接形容词或副词, 而such则是要以名词为中心。例如:

　　So difficult did he find it to finish the task that he decided to give it up.

　　他发现很难完成这项任务, 于是决定放弃。 Look, such fashionable clothes is she wearing that all the eyes are fixed on her.

　　瞧, 她穿着这么时尚的衣服, 结果所有的眼睛都看着她。 (2)so that的用法:

　　引导目的状语从句, 从句中常使用can/could/may/might/ will/would/should等情态动词或助动词, “以便; 为了”。 The little boy saved every coin so that he could buy his mother a present on Mother’s Day.

　　为了在母亲节那天给母亲买份礼物, 小男孩节省每一分钱。 引导结果状语从句, 在so that前可以用逗号, 意思是“因此; 所以”。

　　He injured his foot, so that he was unable to play in the match.

　　他脚受伤了, 无法出场比赛。 8. When it comes to advertisements, we must all use our

　　intelligence and not be a slave to them!

　　谈及广告, 我们都必须运用自己的智慧, 不要做广告的奴隶!

　　【填一填➡激活思维】仿写句子。 ①谈到做生意, 他从不错过时机。 ____________________________, he never misses the chance.

　　②提到交朋友, 你再怎么小心也不为过。 _____________________________, you cannot be too careful.

　　When it comes to doing business When it comes to making friends 【记一记➡构建知识】 when it comes to提及, 谈到, to是介词, 注意后面需加名词、代词、动名词。 9. appeal vi. 有吸引力; 呼吁, 恳请 n. 吸引力; 呼吁, 恳求

　　【填一填➡激活思维】观察句子, 写出黑体部分的含义。 ①The government appealed to people to save water. (

　　) ②What do you think appeals to you in America? (

　　) ③She said she would appeal to a higher court. (

　　) ④Many people hit by Typhoon Haiyan in the Philippines

　　appealed to the government for food and clothes. (

　　) 呼吁 吸引 上诉 恳求 【记一记➡构建知识】 (1)appeal to

　　呼吁; 上诉; 恳求, 对……有吸

　　引力, 使……感兴趣 appeal to sb. to do sth. 呼吁/恳求某人做某事 appeal to sb. for sth. 　为某事而向某人呼吁 appeal against sth. 　

　　不服某事而上诉 (2)appealing 　

　　adj. 吸引人的; 引起兴趣的 *(2017·江西高考)The concrete jungles of endless hotels have begun to lose their appeal.

　　无数的酒店混凝土丛林已经开始失去吸引力。 10. urge vt. 敦促, 力劝; 竭力主张 　

　　n. 强烈的欲望, 冲动 【填一填➡激活思维】 ①We did have to ____ ___ ________ ___ in the last few weeks

　　before their examination.

　　在临考前的几个星期, 我们必须激励学生(用功)。 urge the students on ②公众强烈主张政府立即采取措施来预防森林大火蔓延。 (一句多译) The public ______ ___ ___________ __ take immediate measures

　　to prevent the forest fire from spreading.

　　=The public ______ ____ ___ ___________ ________take

　　immediate measures to prevent the forest fire from spreading.

　　urged the government to urged that the government (should) 【记一记➡构建知识】 (1)urge sb. on　激励; 鼓励; 为……加油 urge sb. to do sth. 　敦促/力劝某人做某事 urge that. . . 　 主张…… (2)urgent

　　adj. 紧急的 【悟一悟➡参透误区】 urge后接that引导的宾语从句时, 其从句的谓语动词要用虚拟语气, 即should+动词原形, should可以省略。 【核心短语】 11. deal with涉及, 关于; 对待(人); 处理, 应付; 与……打交道,

　　做生意 【填一填➡激活思维】观察句子, 写出黑体部分的含义。 ①How do you deal with this problem? (　) ②Children are hard to deal with. (　) ③I’ve dealt with this store for 20 years. (　) ④This new book deals with the War in Iraq. (　) ⑤He made a speech at the conference, dealing with gas. (　) 处理 对付 与……做生意 论述 涉及 【记一记➡构建知识】 make a deal　成交; 达成协议 It’s a deal. 　

　　一言为定。 It is not a big deal. 没什么大不了的/不是什么大事。 a good/great deal (of)　许多, 大量(的) *(2017·福建高考)This explains a great deal about how we learn to smile, talk, walk, dance or play sports.

　　这对我们如何学会笑、说话、走路、跳舞和运动解释了很多。 *Why should we make a deal with such a person like you?

　　凭什么我们要和像你这样的人打交道?

　　【拓展延伸】 deal with 表示“处理; 对付”时, deal为不及物动词, deal with后方可接要处理的对象, 这时应用how来表示对方式的疑问。 do with中的do为及物动词, 其后缺宾语, 故用what来表示疑问。 12. get sth. across把……表达清楚, 使被理解 【填一填➡激活思维】 ①The bridge was destroyed so we couldn’t ___ ______ the

　　river.

　　桥已毁坏, 我们无法过河。 ②Did your speech ___ ______ __ the audience?

　　你的演说听众都懂了吗?

　　③I spoke slowly but still couldn’t ___ my meaning ______

　　__ them.

　　我讲得很慢, 但我的意思仍不能被他们理解。 get across get across to get across to 【记一记➡构建知识】 get about/around　四处走动; 传播开来 get along/on with　进展, 相处 get down to (doing) sth. 开始认真(做)某事,

　　开始认真(处理)某事 get rid of

　　摆脱, 除掉 get hold of　

　　得到, 抓住 【悟一悟➡参透误区】 get across既可以用作及物动词短语, 又可以用作不及物动词短语, 其主语是物时, get across表示“被理解”, 不能用于被动语态。 【经典句式】 13. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.

　　在你确定了谁是你的观众之后, 就到了该去确定你想让他们知道或考虑的东西的时候了。 【填一填➡激活思维】一句多译。 ①到了我们为父母做点事情的时候了。 It is time ___ __ __ ___ something for our parents.

　　=It is (high) time that ___ ___ _________ for our parents.

　　②该做早操了。 It’s time ___ morning exercises.

　　=It’s time __ ___ morning exercises.

　　for us to do we did something for to do 【记一记➡构建知识】 It is time (for sb. ) to do sth.

　　到了(某人)做某事的时候了 It is (high) time that sb. did sth. /should do sth.

　　到了某人做某事的时候了 It is the first/second. . . time that sb. has/have done sth.

　　这是某人第一/二……次做某事 It was the first/second. . . time that sb. had done sth.

　　这是某人第一/二……次做某事 *It is the first time after graduation that I have celebrated the Mid-autumn Festival with my family.

　　毕业后我这是第一次和家人庆祝中秋节。 【要点拾遗】 1. advertise vi. & vt. 做广告, 宣传 【填一填➡激活思维】用advertise的适当形式填空。 ①The house ____

　　_________ for sale at $49, 000.

　　这座房子登广告出售, 售价为49 000美元。 ②We _________ ___ staff in a local newspaper.

　　我们在一家地方报纸上刊登了招聘广告。 ③We spend 1. 5 million yuan on __________ every year.

　　我们每年花150万元在广告上。 was advertised advertised for advertising 【记一记➡构建知识】 advertise for　

　　登广告征求…… advertising n. 广告业; 做广告 advertisement　n. 广告 *These advertisements are original and attractive.

　　这些广告有新意, 很吸引人。 【猜一猜➡熟词生义】观察句子, 写出黑体部分的含义。 There is no need to advertise the fact that you are a single

　　woman. (

　　) 张扬 2. bargain n. 便宜货, 协议; 交易

　　vi. 讨价还价 【填一填➡激活思维】 ①The boys _____ __ _______ ____ one another to exchange

　　baseball gloves.

　　这些男孩子彼此约定交换棒球手套。 ②They didn’t _______ ____ farmers ____ the price of milk.

　　他们没有在牛奶价格上与农民进行讨价还价。 made a bargain with bargain with over 【记一记➡构建知识】 make a bargain　

　　达成协议, 成交 bargain with sb. over sth. 　 就……和某人讨价还价 *The lady walked around the shops, keeping an eye out for bargains.

　　女士在商店中到处逛, 留心打折商品。 3. promote vt. 推广, 宣传; 促销; 促进, 推动; 提升 【填一填➡激活思维】观察句子, 写出黑体部分的含义。 ①You don’t have to sacrifice environmental protection to

　　promote economic growth. (

　　) ②The company is promoting its new products in some of the

　　major shopping malls at home. (

　　) ③I was promoted to editor and then editorial director. (

　　) ④The organization works to promote the friendship between

　　nations. (

　　) ⑤The island could be promoted as a tourist destination. (

　　) 促进 促销 晋升 推动/增进 宣传 【记一记➡构建知识】 (1)promote sb. to 　提升某人为…… be promoted to被提升为……; 被晋级为…… (2)promotionn. 　

　　促进, 增进; 提升, 升级; (商品等的)推广; 发扬 (3)promoter　n. 承办者; 倡导者 *(2017·浙江高考)I wanted to make literature come alive and to promote a love of the written word.

　　我想使文学活跃起来, 促进对文学的爱好。 *The company spent a lot of money on advertising and promotion.

　　这家公司在广告和促销方面花费了大量的资金。 4. fall for 上……的当; 受……的骗; 喜欢; 爱上 【填一填➡激活思维】 ①It is nonsense; don’t ___ ___ it.

　　这是胡说八道, 不要上当。 ②If you tell him that it can make him a lot of money, he is

　　bound to ___ ___ the idea.

　　如果你告诉他这个主意可以赚很多钱, 他一定会信以为真。 fall for fall for 【记一记➡构建知识】 fall in love 　爱上; 喜欢上 fall off　摔下来; 下降; 减少 fall behind　 落后于 fall asleep　

　　睡着; 入睡 fall ill 　患病, 生病 5. comment n. 评论, 评价

　　　vi. 评论, 议论 【填一填➡激活思维】 ①He _____ ___

　　________ ________ our proposal at the meeting.

　　会上他对我们的建议没有作评论。 ②The minister refused to ________

　　___ the results of the election.

　　部长拒绝对选举结果发表评论。 ③He __________ ____ it was a wonderful film.

　　他评论说那部电影很精彩。 made no comment on/about comment on commented that 【记一记➡构建知识】 (1)make a comment/comments on/about对……评论 no comment　 无可奉告 (2)comment that. . . 评价/评论…… comment on sth. 　 对……评论 *(2017·重庆高考)The author mentions Dr. Johnson’s comment to show that English conversations usually start with the weather.

　　为了表明英国人常常以天气开始谈话, 作者引用了约翰逊博士的评论。 6. be meant to旨在, 目的是 【填一填➡激活思维】用所给动词的适当形式填空。 ①It was meant _____(be)an apology but it annoyed her.

　　②Missing the last bus means _______ (stay) at the hotel for

　　another night.

　　③He meant ____________(ask) his parents for advice but

　　he didn’t at last.

　　to be staying to have asked 【记一记➡构建知识】 be meant for 打算做……用; 适于某种用途 had meant to do sth.

　　meant to have done sth. 　 mean to do sth. 　打算做某事

　　mean+n. /v. -ing/that-clause意味着…… 过去本打算要做某事(实际上 并没有做) 【辨一辨➡明晰异同】 persuade 强调劝说成功, 用劝说的办法使人愿意采纳一种意见或采取某一行动 advise 只强调“劝说”这一动作, 劝说成功与否不得而知 【看一看➡巧学助记】 Though I had advised her many times, I couldn’t persuade her to go abroad with me.

　　尽管我劝了她多次, 还是不能说服她跟我一起去国外。 2. cure vt. 治愈; 解决

　　　n. 药物, 疗法; 对策 【填一填➡激活思维】 ①Now doctors believe they have _____ ____ __ the disease.

　　现在医生们确信他们已经治好了他的病。 ②Enough sleep is ___ ____ ____ ___ his headache.

　　足够的睡眠是唯一能治好他头疼的办法。 cured him of the only cure for 【记一记➡构建知识】 cure sb. of sth. 治愈某人(某种疾病); 矫正某人的

　　某种不良习惯 a cure for. . . 　……的一种治疗方法 【辨一辨➡明晰异同】 cure 强调结果, 多指“治愈(疾病), 消除(痛苦), 改掉(恶习)”等, 宾语常是人或疾病, 后接介词of treat 强调动作, 常指“治疗, 治病”, 宾语通常是人, 后常接介词for heal 通常指“医治(伤、病等); 使治愈, 使痊愈; 使愈合; 使康复”, 用作不及物动词时, 常与up或over连用 *The old man was being treated in the special hospital. At first, the doctors found it impossible to cure him. But with the doctors’ great effort, the wound on his head might heal over in a month.

　　这位老人正在专科医院接受治疗。刚开始时, 大夫们发现很难治愈他。但在他们的努力下, 老人头上的伤口一个月之内就可能愈合了。 【猜一猜➡熟词生义】观察句子, 写出黑体部分的含义。 Private firms are willing to make investments to help cure economic troubles. (

　　) 解决; 消除 3. trick n. 骗局; 玩笑, 恶作剧; 戏法, 把戏; 诀窍 　vt. 欺骗, 欺诈 【填一填➡激活思维】 ①We are _______ __ _____ ___ the man who keeps bothering me.

　　我们正在戏弄那个一直烦我的家伙。 ②It’s bad to _____ ______ ____ _____ things they do not clearly understand.

　　诱骗别人做他们并不知道原委的事情是不对的。 ③She ____ _______ ___ __ her life savings.

　　她被骗走了一生的积蓄。 playing a trick on trick others into doing was tricked out of 【记一记➡构建知识】 play a trick/tricks on sb. 　

　　欺骗/捉弄某人 trick sb. into doing sth. 诱骗某人做某事 trick sb. out of sth.　

　　骗取某人某物 【拓展延伸】 表示“捉弄, 取笑”的同义短语和单词还有:

　　play a joke on sb. 和某人开玩笑 make fun of sb. 　取笑某人 laugh at 嘲笑 tease 　 vt. 取笑 *It is bad manners to make fun of others in public.

　　在公共场合取笑他人是不礼貌的。 4. aim vt. & vi. 以……为目标; 瞄准

　　　n. [C]目的, 目标[U]瞄准 【填一填➡激活思维】 ①The new measures ___ ______ __ reducing air pollution.

　　新措施旨在减少空气污染。 ②I ______ the gun carefully __ the target—an apple.

　　我小心地用枪瞄准了目标——一个苹果。 ③They ____ ____ __ the market in the less developed areas.

　　他们把目标对准了欠发达地区的市场。 are aimed at aimed took aim at at 【记一记➡构建知识】 (1)aim (sth. ) at. . . 　(把……)瞄准/对准…… aim to do sth. /at doing sth. 　 目的在于, 想要做, 旨在 be aimed at目的是, 旨在, 针对 (2)take aim at　把目标对准, 瞄准 achieve one’s aim　

　　实现某人的目标, 达到某人的 　目的 *(2017·湖南高考)Little Free Library organization, a Wisconsin-based nonprofit that aims to promote literacy.

　　小而免费的图书馆组织, 威斯康星州的非盈利性组织, 旨在促进扫盲。 *(2017·江西高考)He loved experimenting and his aim was to become a scientist like his father.

　　他喜欢做实验, 他的目标是成为一名像他父亲一样的科学家。 5. benefit vt. & vi. 使受益; 得益于 n. 益处; 救济金; 奖金 【填一填➡激活思维】 ①Building a Silk Road economic belt would ______ the

　　whole region.

　　建立一个“丝绸之路”经济地带会使整个地区受益。 ②Companies like Google also ______ _____ sharing their

　　ideas openly.

　　像Google一样的公司也会在分享创意中受益。 benefit benefit from ③It is said that yoga __ __ _____ ______ to human health.

　　据说瑜伽对人体健康有极大好处。 ④The doctor recommends sea baths ___ ___ ______ __ my health.

　　医生劝我洗海水浴以养生。 is of great benefit for the benefit of 【记一记➡构建知识】 (1)benefit sb. 使某人受益 benefit from

　　从……受益 for the benefit of

　　为了……的利益 be of benefit to sb. /sth. 　

　　对某人/某物有好处/益处 (2)beneficial　 　 adj. 有益的, 有利的 be beneficial to. . . 对……有益的 *(2017·天津高考)Clearly, people enjoy the benefits of lighting their evenings, but some scientists think it can be harmful for humans, too.

　　显然人们喜欢照亮夜晚的好处, 但有些科学家认为那也对人类有害。 *Using computers is beneficial to children’s learning.

　　使用计算机对孩子们的学习有益。 6. consult vt. 咨询; 请教; 商量 【填一填➡激活思维】用适当的介词填空。 ①Consult your doctor _____ how much exercise you should

　　attempt.

　　咨询一下医生你需要多大的运动量。 ②After consulting ____ her daughter and manager she

　　decided to take on the part.

　　与女儿兼经纪人商量之后, 她决定出演这一角色。 ③Consult the chart on page 44 ___ the correct cooking time.

　　翻到44页的图表, 查一下正确的烹饪时间。 about with for 【记一记➡构建知识】 consult sb. about sth. 向某人请教或咨询某事 consult with sb. 与某人协商/商量 consult. . . for. . . 查阅(词典、参考书等)以了解…… 【看一看➡巧学助记】 情景记忆consult 7. recommend vt. 推荐; 建议, 劝告; 介绍 【填一填➡激活思维】句型转换。 ①I will recommend all my friends the wonderful book.

　　=I will ___________ the wonderful book __ all my friends.

　　我会把这本好书推荐给我所有的朋友的。 ②Your friend recommended that you (should) consult your

　　doctor.

　　=Your friend _____________ you __

　　_______ your doctor.

　　你朋友建议你去咨询医生。 recommend to recommended to consult 【记一记➡构建知识】 recommend sth. to sb.

　　recommend sb. sth. recommend sb. for sth.

　　推荐某人……职务 recommend sb. to do sth.

　　recommend (one’s) doing sth.

　　recommend that sb. (should) do sth. 　 建议某人做某事 向某人推荐某物 *The committee recommended raising the age to 21.

　　委员会建议把年龄提高到21岁。 *I recommended you thinking carefully before you make any decision.

　　我建议你在做任何决定之前仔细考虑。 *He recommended me for the position of headmaster.

　　他推荐我担任校长一职。 【悟一悟➡参透误区】 recommend后的宾语从句中的谓语动词用should+动词原形, should可以省略。 【拓展延伸】名词性从句中的虚拟语气 有些词后面的宾语从句以及这类词的名词形式后所跟的从句也要用should+动词原形形式, should可以省略。常见的有:

　　insist(一个坚持) order, command(两道命令) suggest, advise, propose(三条建议) require, demand, request, ask(四点要求) prefer, desire(两种偏爱) It is suggested that the book (should) be translated into English.

　　有人建议把这本书翻译成英语。(主语从句) I agree to your suggestion that he (should)be sent abroad to study advanced technology.

　　我同意你的建议派他到国外学习先进的科技。(同位语从句) The boss demands that everyone (should) attend the meeting.

　　老板要求每个人都要参加会议。(宾语从句) His suggestion is that we (should) set out at once.

　　他建议我们立刻动身。(表语从句) 8. determine vt. 确定, 查明; 决定, 裁决 【填一填➡激活思维】 ①We _________ __

　　_____ a trip to the seaside this summer.

　　我们决定今年夏天到海边旅行。 ②You should _________ ___ the major as early as possible.

　　你应该尽早对专业做出决定。 ③Jason ____ __________ ___ __ ___ against his father’s wishes.

　　贾森决心不违背父亲的意愿。 determine to make determine on was determined not to go 【记一记➡构建知识】 (1)determine sth. /that-clause/what-clause

　　决定…… determine to do sth. 　决定做某事(瞬间动词, 表动作) determine on sth. 就……做出决定 (2)determined 　 adj. 有决心的, 决意的, 坚定的 be determined to do sth. 　决心做某事(系表结构, 表状态) (3)determination n. 决心; 果断; 坚定 *Goals determine what you’re going to be.

　　奋斗目标决定你将成为怎样的人。 *Determined to make a fortune in a big city, he left his village.

　　他离开了村子, 决心在大城市发财。 *There was an expression of determination on her face.

　　她的脸上流露出异常坚决的表情。 【悟一悟➡参透误区】 在英语中, determined to do sth. 常以状语形式出现, 以此为考点的类似结构还有: faced with, satisfied with, lost in, caught in, absorbed in, devoted to, buried in, convinced that. . . 等结构。 【猜一猜➡熟词生义】观察句子, 写出黑体部分的含义。 Testing needs to be done to determine the long-term effects

　　on humans. (　) 确定; 查明 【拓展延伸】 表示“决定”的短语:

　　decide to do sth. 　决定做某事 make up one’s mind to do sth. 　 决定做某事 make a decision　

　　做出决定 decide on sth. 就……做出决定 必修4 Unit 1　Advertising 【话题词汇】 1. reveal

　　　vt. 揭露 2. exhibit 　

　　vt. 展出; 展览 3. educate 　

　　vt. 教育; 培养 4. encourage

　　vt. 鼓励; 促进 5. support

　　vt. 支持; 支撑 6. commercial adj. 商业的 7. false 　adj. 虚假的 8. reliable

　　adj. 可信的 9. customer

　　　n. 顾客 10. consumer

　　n. 消费者 11. service

　　n. 服务 12. technique 　 n. 技巧 13. be exposed to接触 14. be flooded with 　泛滥成灾 15. have an influence on　对……有影响 【经典语篇】 (2017·大纲版全国卷)假定你是李华, 自制了一些中国结(Chinese knot), 给开网店的美国朋友Tom写封信, 请他代卖, 要点包括:

　　1. 外观(尺寸、颜色、材料); 2. 象征意义; 3. 价格。 注意: 1. 词数100个左右; 2. 可以适当增加细节, 以使行文连贯。 Dear Tom,

　　How are you?

　　［写信的目的］I’m writing to ask you to do me a favour. I have made some Chinese knots myself, which can be used as decorations. I hope you can help me sell them in your Internet store.

　　［产品的介绍］①These Chinese knots are made from good red silk, each one about three centimeters across. ②As we all know, a Chinese knot means reunion, friendliness, warmth, peace and love, so I think they will sell well. Each Chinese knot I will send to you is worth about 1 dollar. Among them there are two intended for you. Would you like to sell them for me?

　　［结束语］Looking forward to your reply.

　　Li Hua 【厚积薄发】 Ⅰ. 完成句子 (1)我们每一个人都接触过商业广告。 Every one of us _____________________________________.

　　(2)有时候广告会对产品的销售量有很大影响。 Sometimes ads can _____________________the sales figures

　　of a product.

　　has exposed to commercial advertisements have great influences on Ⅱ. 句型转换 (1)把句①改成“代词+介词+which”的定语从句。 These Chinese knots are made from good red silk, _______ __________________________________.

　　(2)把句②中画线部分改成用it作形式主语的句式。 __________that a Chinese knot means reunion, friendliness,

　　warmth, peace and love.

　　each of which is about three centimeters across It is known Ⅰ. 单词➡分类记忆 【核心单词】不可不记 1. _____ (vt. & vi. )　欺骗; 作弊 (n. )　 骗子; 欺诈行为 2. ____ (vt. )　

　　治愈; 解决 　(n. ) 药物, 疗法; 对策 3. ________ (n. ) 评论, 评价 　(vi. ) 评论, 议论 cheat cure comment 4. _____

　　(n. ) 　骗局; 玩笑, 恶作剧; 戏法, 把戏; 诀窍 (vt. )　欺骗, 欺诈 5. ____

　　(vt. & vi. )　 以……为目标; 瞄准 (n. )　 目的, 目标 6. _________ (n. ) 　

　　运动(为了某种目的而进行的一系列 　有计划的活动) 7. _______

　　(vt. ) 咨询; 请教 8. ___________(vt. )　推荐; 建议, 劝告; 介绍 9. ________ (vt. ) 购买, 采购 　(n. )

　　采购; 购买的东西 trick aim campaign consult recommend purchase 10. ______(adj. ) (高中或大学)毕业年级的, 级别(或地位)高的

　　(n. )　高年级学生, 毕业班学生; 上司; 年纪较长的人 11. ______

　　(vt. & n. ) 更新; 提供最新信息; 使现代化 12. ______ (n. )

　　方面; 层面 13. _______

　　(n. ) 　

　　便宜货; 协议 　 (vi. )　

　　讨价还价 14. _____ (adj. )　

　　精致的; 绚丽的; 奢华的 (n. )

　　空想, 幻想; 爱好, 迷恋 (vt. )

　　想象; 猜想 senior update aspect bargain fancy 15. ______

　　(n. )

　　目标; 靶子 　(vt. )

　　瞄准; 以……为目标 16. ______ (vi. )　 有吸引力; 呼吁, 恳请

　　(n. )　

　　吸引力; 呼吁, 恳求 17._____

　　(vt. )　

　　敦促, 力劝; 竭力主张

　　　 　(n. )　

　　强烈的欲望, 冲动 18. _____ (vt. )　

　　使震惊, 使惊愕 (n. )　

　　震惊, 惊愕 target appeal

　　urge shock 19. ________ (vt. )说服, 劝说; 使信服→_________ (adj. )有说 服力的; 劝说的, 劝诱的 20. ______ (vt. & vi. ) 使受益; 得益于(n. )益处; 救济金; 奖金 →_________ (adj. )有益的, 有帮助的 21. _______ (adj. ) 大为惊奇→______ (vt. )使惊奇; 使震惊→________ (adj. )令人吃惊的 →__________(n. )惊奇, 震惊 22.________ (n. )设计者, 设计师→______

　　(vt. & n. ) 设计 23. _________ (vt. ) 确定, 查明; 决定; 裁决→__________ (adj. ) 坚决的, 果断的, 有决心的→_____________ (n. )决心, 果断 persuade persuasive benefit beneficial amazed amaze amazing amazement

　　designer design determine determined determination 24. _______ (n. )分析, 分析结果→_______ (vt. )分析 25. _____(vi. )做出反应, 回应→________ (n. ) 反应; 感应 26. _________ (adv. ) 个别地; 就本人而言; 本人, 亲自 →________(adj. )个人的, 私人的, 亲自的 →__________ (n. )个性; 品格; 名人 analysis analyze react reaction personally personal personality 【高频单词】不可不知 27. ______ (adj. ) 有技巧的; 熟练的 28._______ (adj. )心理的; 思想的; 精神的; 智力的 29. ______________ (n. )理解力, 领悟能力; 理解练习 30.________(vi. & vt. )成倍增加, 迅速增加; 乘, 乘以 31. ______ (n. )大众传播媒介, 大众传播工具 32. ________ (vt. & vi. ) 做广告, 宣传→__________(n. ) 做广告; 广告活动; 宣传→ _____________ (n. ) 广告; 广告宣传 skilful

　　mental comprehension

　　multiply media advertise advertising advertisement 33. ________ (adj. )清白的, 无罪的; 无恶意的; 纯真的 →_________ (n. )清白, 无罪; 天真无邪 34. ________ (vt. )推广, 宣传; 促销; 促进, 推动 →__________(n. )促进, 提升, 推销 35. __________ (n. )智力, 才智; 情报 →_________(adj. )聪明的; 有才智的 36. _________ (adj. )有毒的→______(n. ) 毒; 毒药 innocent innocence promote promotion intelligence intelligent poisonous poison Ⅱ. 短语➡双语互译 1. 习惯于做某事　

　　____________________________ 2. 哄骗某人做某事

　　___________________ 3. 上……的当, 受……的骗　______ 4. 欺骗; 捉弄　____________ 5. 厌烦, 厌倦　______________________ 6. 偶遇, 无意中发现___________ 7. 信赖; 信仰　_________ 8. 记住某事　

　　_______________ be used/accustomed to doing sth. fool sb. into doing sth. fall for play tricks on be tired of/be bored with come across believe in have sth. in mind 9. 弄清楚, 弄懂; 计算出

　　_________ 10. 由于, 因为; 应归于　______ 11. 损害, 损坏

　　_________________ 12. 关心, 担心, 挂念 _________________ 13. persuade sb. to do sth. 　

　　_______________ 14. be meant to/aim to　 ____________ 15. be aware of ____________ 16. deal with　 ____________________ 17. encourage sb. to do sth. 　_______________ 18. in advance

　　_______________ figure out due to cause/do damage to be concerned about 说服某人做某事 旨在, 目的是 知道, 意识到 涉及, 关于; 处理, 应付 鼓励某人做某事 事先, 预先, 提前 19. appeal to ___________________ 20. get sth. across _______________ 21. discourage sb. from doing sth. 　 _______________ 22. inform sb. about/of sth. _________________ 23. die from

　　_________ 吸引, 引起兴趣; 呼吁 把……表达清楚 劝阻某人做某事 通知/告诉某人某事 死于…… 语境取词——选用上面的单词或短语填空 ①The ____(目的) of the _________(运动)is to encourage

　　doctors to find a ____(治疗方法) for cancer.

　　②__________(就本人而言), the ______(设计) of the _____________(广告) __________(旨在)________(吸引)a lot

　　of rich people.

　　③Before ___________(决定) to ________(购买) a product,

　　you had better _______(咨询)all the_______ (方面)of it and

　　_______(讨价还价) with the dealer.

　　aim campaign cure Personally design advertisement is meant to appeal to determining purchase consult

　　aspects bargain Ⅲ. 句型➡超级仿写 1. so. . . that引导的结果状语从句 We _____________________(对它们太习以为常了以至于)we

　　often do not even realize how many we see and hear in a day.

　　【仿写】生活中值得高兴的事情那么多, 以至于我感觉像个 梦。 There are ____________________________I feel it is like a

　　dream.

　　are so used to them that so many happy things in life that 2. even if引导的让步状语从句 ______________________(即使广告不骗人), it does not mean

　　it is altogether innocent.

　　【仿写】即使你们没有获胜, 你们也要感谢自己的认真付出。 ___________________, you should appreciate your own efforts.

　　Even if an ad does not lie Even if you don’t win 3. not all引导的部分否定句 __________(并非所有的广告)play tricks on us though.

　　【仿写】不是所有在你生命中的人都一定会留下来。 _______________in your life are meant to stay.

　　Not all ads Not all the people 4. when it comes to+n. /v. -ing　当谈到, 涉及 _______________(当谈到, 涉及)advertisements, we must all

　　use our intelligence and not be a slave to them!

　　【仿写】谈到德语, 我一窍不通。 _______________________, I know nothing.

　　When it comes to When it comes to German 5. once引导条件状语从句 ________________________________(一旦产品进入市场),

　　its sales figures—the amount which has been sold—should be

　　reported every day, so the company can check the progress of

　　their product.

　　【仿写】一旦你认为是可能的, 它就会成为现实。 ____________________________________________, it will

　　become true for you.

　　Once the product goes on the market Once you start believing that something is possible 6. recommend +that引导的宾语从句(虚拟语气) I ________________________________(建议我们应该购买)

　　10 copies for the library.

　　【仿写】一些专家建议人们盯20分钟电脑就要休息20秒。 Some experts _______________________________________ for 20 seconds every 20 minutes staring at a computer.

　　recommend that we should purchase recommend that people (should) take a break 7. It is+adj. /n. +(for sb. )to do sth.

　　_______________________________(确切弄清楚……是重要 的)what you want to tell the audience and what you are

　　trying to get them to do.

　　【仿写】对很多年轻人来说, 买套公寓是不可能的。 ____________________________________buy an apartment.

　　It is important to figure out exactly It is impossible for many young people to 8. It is time to do sth. 到了做某事的时候了 After you have decided who your audience is, __________(到 了……的时间了)decide what you want the audience to know

　　or think about.

　　【仿写】是解决这些重大问题的时候了。 _________________________________ it is time to It is time to solve the major problems. 【重点单词】 1. persuade vt. 说服, 劝说; 使信服 【填一填➡激活思维】 ①I wish you could ________ ___ __ think it over.

　　我希望你能说服她仔细考虑此事。

　　②She ____ _________ ____ _______ peace with her parents.

　　她经过劝说与她的父母言和了。 ③We can ________ ___ ___ __ the foolish plans.

　　我们会劝她放弃那些愚蠢的计划。 persuade her to was persuaded into making persuade her out of 【记一记➡构建知识】

　　(1)persuade sb.

　　说服某人做某事

　　persuade sb.

　　说服某人不要做某事

　　persuade sb. of sth.

　　persuade sb. +that (2)persuasive

　　adj. 有说服力的; 劝导性的 (3)persuasion n. 说服; 劝说 to do sth.

　　into doing sth. not to do sth.

　　out of doing sth. 从句劝服某人相信…… *She persuaded him that she was telling the truth.

　　她使他相信她在说真话。

　　*We tried to persuade our teacher not to punish us for being late.

　　我们试图劝说老师不要因为迟到处罚我们。