2016高考英语二轮阅读理解一百六十集选练(69)
社会生活类阅读理解。
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling highpriced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry
these programs regardless of low ratings. Advertisers are willing to pay high fees to reach highincome consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don't need high ratings to stay on the air.
1. Television sport programs on weekend afternoons ________.
A.result in more sport events
B.get more viewers to play sports
C.make more people interested in television
D.bring more money to the television networks
2. Why would weekend afternoons become dead time without sport programs?
A.Because there would be few viewers.
B.Because the advertisers would be off work.
C.Because television programs would go slowly.
D.Because viewers would pay less for watching television.
3. In many families, men make decisions on ________.
A.holiday trips
B.sports viewing
C.television shoppingD.expensive purchases
4. The ratings are not important for golf and tennis programs because ________.
A.their advertisers are carmakers
B.their viewers are attracted by sports
C.their advertisers target at rich people
D.their viewers can afford expensive cars
5. What is the passage mainly about?
A.Television ratings are determined by male viewers.
B.Rich viewers contribute most to television companies.
C.Sports are gaining importance in advertising on television.
D.Commercial advertisers are the major sponsors of sport events.
【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看,给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。
1. D 细节理解题。由文章的“Sports account for a growing amount of income made on the sales of commercial time by television companies.”看出在这个时段做体育广告会给电视台赚很多的钱。故选D。
2.
A 细节理解题。从第二段看出在这个时段看电视人很少,所以是dead time。故选A。
3.
D 细节理解题。从第三段…many men make family decisions on the purchases of computers, cars and life insurance.看出在美国家庭男士在购买贵重物品上做决定。故选D。
4.
C 细节理解题。根据第四段的内容“…However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups…”可推知不是为了让他们看高尔夫这些运动的,而是为了吸引这些高收入的人。也就是说“他们面对的都是一些富人”。故选C。
5.
C 主旨大意题。文章开篇点题,讲的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看,给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。故选C。
—主旨大意题、标题概括题。
(2015年河南周口模拟)
A small piece of fish each day may keep the heart doctor away. That's the finding of a study of Dutch men in which deaths from heart disease were more than 50 percent lower among those who consumed at least an ounce of salt-water fish per day compared to those who never ate fish.
The Dutch research is one of three human studies that give strong scientific support to the long held belief that eating fish can provide health benefits, particularly to the heart.
Heart disease is the number-one killer in the United States, with more than 550,000 deaths occurring from heart attacks each year. But previous research has shown that the level of heart disease is lower in cultures that consume more fish than Americans do. There are fewer heart disease deaths, for example, among the Eskimos of Greenland, who consume about 14 ounces of fish a day, and among the Japanese, whose daily fish consumption averages more than 3 ounces.
For 20 years, the Dutch study followed 852 middle-aged men, 20 percent of whom ate no fish. At the start of the study, average fish consumption was about two-thirds of an ounce each day, with more men eating lean fish than fatty fish.
During the next two decades, 78 of the men died from heart disease. The fewest deaths were among the group who regularly ate fish, even at levels far lower than those of the Japanese or Eskimos. This relationship was true regardless of other factors such as age, high blood pressure, or blood cholesterol(胆固醇)levels.
In which section of a newspaper can we read this passage?
Ads
B. Movies
C. Briefs.
D. Health and Diet.
The passage is mainly about
.
The high incidence of heart disease in some countries
The changes in people's diet
The effect of fish eating on people's health
The daily fish consumption of people in different cultures
The underlined phrase “this relationship” in Paragraph 5 refers to the connection between
and the level of heart disease.
Then amount of fish eaten
B. regular fish-eating
C. the kind of fish eaten
D. people of different areas
4. From the passage we know the author is most probably
.
A. a heart doctor
B. a science researcher
C. a supporter of healthy eating
D. a university student
语篇解读
本文主要介绍的是有关吃鱼对人身体的影响的一个研究报告。
D 推理判断题。本文是一个研究报告,应该出自报纸中的健康和饮食版面,故选D项。
C 主旨大意题。根据第一句话A small piece of fish each day may keep the heart doctor away. 可知,是关于吃鱼对人身体的影响的一个研究报告。
B 词义猜测题。根据最后一段This relationship was true regardless of other factors such as age, high blood pressure, or blood cholesterol levels.可知,研究的是经常吃鱼与心脏病的关系。
C 推理判断题。根据第一段A small piece of fish each day may keep the heart doctor away.可知,每天吃鱼可以让身体健康,由此可判断出作者是一个健康饮食的支持者。
2016高考训练题。阅读理解阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。 It's 10:30 pm, and 11-year-old Brandon Blanco is sound asleep at home. Suddenly, a loud noise wakes him up. Naturally, Brandon reaches for his cell phone. The message becomes clear: "R U awake?"
Brandon' s use of technology doesn' t stop there. He also has a computer, a TV and three video-game consoles (控制台 ) in his room. With so many choices, it' s no surprise that when he isn' t at school, he spends nearly every waking minute using one or more of these devices Brandon is hardly alone. According to a recent study by the Kaiser Family Foundation, kids aged 8 to18 are spending more time than ever before using electronic devices. How much time? More than seven and a half hours a day on average, the study found.
The jump is the result of a huge explosion in mobile devices, says Victoria Rideout, the lead author of the study. Today, nearly seven out of ten kids have cell phones. Just five years ago, it was four out of ten.
Often, kids multitask, or use more than one device at a time. " If you’ve got a chance to do something on your computer and take a phone call and have the TV on in the background, why not?" media expert Cheryl Olson says.
Most experts agree technology has much to offer kids. But some worry the kids could be missing out on other activities like playing outside or hanging out with friends. " It' s a matter of balance," says Olson." You’ve got to work on it. "
Multitasking while doing homework is another concern. Some kids listen to music, watch TV or use the phone while doing their homework. "It' s important to make sure that you can stop and concentrate on one thing deeply, " says Rideout.
With new and exciting devices hitting stores every year, keeping technology use in check is more important than ever. " Kids should try," adds Rideout. " But parents might have to step in sometimes. "
1. Why do children spend more time in using electronic devices?
A. Because electronic devices are more exciting than before.
B. Because more electronic devices are available to them.
C. Because they have less other activities.
D. Because they have less homework to do.
2. It is known from the passage that
____.
A. Brandon Blanco feels very annoyed about his late-night text
B. the teenagers using mobile devices have increased by 30% in the past five years
C. most experts think teenagers should not use electronic devices for their studies
D. Cheryl Olson is not surprised about kids' increasing use of mobile
devices
3. Which of the following is an example of multitasking according to the passage?
A. Playing video games on the Internet.
B. Talking on the phone while staying with others.
C. Watching TV while using the computer.
D. Listening to music while relaxing.
4. The underlined phrase "in check" in the last paragraph can be replaced by "____".
A. in order
B. in control
C. in store
D. in sight
参考答案1—4、BDCB
阅读理解。
Hilton English Language Center
Information for New Students
CLASS TIME:8:30a.m.—10:00a.m.,10:30a.m.—12:00a.m.,1:30p.m.—3:00p.m..
Language Center is open Monday to Friday. Each class has one afternoon free per week. On the first day, go to the lecture hall to check your timetable.
SELF—ACCESS:The language laboratory(Room 1110)is open Monday to Friday from 3:15p.m. to 5:00p.m. for all full-time students.
You can learn how to use computers for language games or word-processing(文字处理). There are tapes for students to borrow to practice their English. Go in and ask the teacher to show you. If you plan to take public examinations, there are dictation and listening comprehension tapes for you to practice with. There are cloze exercises on the computers. Ask your class teacher for a list of past exam essays. Students can borrow tapes to take home but they must be returned after two days.
ATTENDANCE(出勤): All students are expected to attend classes as it is required. Students who do not attend classes will be reported to OSS. Eighty percent attendance is required for students to receive their certificates(证书)when they finish their courses. It is also required by OSS for an extension to your visa.
BOOKS: If students are given course books, the books are their responsibility. If a book is lost, the student will be expected to pay for it.
If students wish to buy books, there is a bookshop in the college specializing in English books(Room 3520).
1. When do classes begin and end on a full day?
A.8:30a.m.—1:30p.m..
B.8:30a.m.—3:00p.m..
C.8:30a.m.—3:15p.m..
D.3:15p.m.—5:00p.m..
2. Which of the following statements is true?
A.No teachers are in the language lab.
B.90% attendance is required for the students.
C.Books can’t be taken out of the center.
D.Students can prepare for exams by listening to tapes.
3. Timetable can be seen in _________ .
A.the lecture hall
B.Room 3520
C.the classroom D.Room 1110
4. If a student loses a book, he is expected to ___________it .
A.borrow
B.be punished
C.pay for
D.return
5. The books which the students wish to buy are in the ___________ .
A.library
B.bookshop in the college
C.street
D.classroom
【参考答案】1—5 、BDACB
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