Robert说明Pacer在行销与技术上的基础后,终于取信了Mark, 也为此谈判迈开成功的第一步。在谈判佣金鱼合约期限这类议题之前,Robert想先确定一些条件,包括独家代理权与Botany Bay所能提供的协助。你知道Robert运用了哪些技巧,才不会让Mark以此作条件来威胁Pacer让步?我们看看Robert怎么说:
M: Mr. Liu, what kinds of sales do you think you could get?
R: Well, to begin with, wed have to insist on sole agency in Taiwan. We believe we could spike sales by 30% to 40% in the first year. But certain conditions would have to be met.
M: What kinds of conditions?
R: Wed need your full technical and marketing support.
M: Could you explain what you mean by that?
R: Wed like you to give training to our technical staff; wed also like you to pay a fee for after-sales service.
M: Its no problem with the training. As for service support, we usually pay a yearly fee, pegged tototal sales.
R: Sounds OK, if we can come to terms on how much is fair. As for marketing support, we would like you to assume 50% of all costs.
M: Wed prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tabfor that, but you get the sales in Taiwan.
R: Well think about it, and talk more tomorrow.
M: Fine. Wed like you to tell us about your marketing plans.
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