GRE北美范文对备考GRE写作有一定的指导作用,下面为大家整理了最完整版的GRE北美范文,主要是关于GRE ISSUE作文范文,供大家应用。
Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.
Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake. Nevertheless, I think that in the longer term image ultimately yields to substance and fact.
The important role of image is particularly evident in the business world. Consider, for example, todays automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largely through image advertising, by conjuring up certain illusory benefits--such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essential the same---except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry, where originality, artistic interpretation, and technical proficiency have yielded almost entirely to sex appeal.
The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking has always emphasized rhetoric and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit, for fear that such photographs would serve to undermine his rough-rider image that won him his only term in office. With the advent of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave and poliricaUy correct Clinton. After all, Lincoln was homely, Taft was obese, and F.D.R. was crippled.
In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical acts with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that todays best-selling books often become tomorrows pulp. Even in politics, I think history has a knack for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System--and not for his rough-and-ready wardrobe.
In the final analysis, it seems that in every endeavor where success depends to some degree on persuasion, marketing, or salesmanship, image has indeed become the central concern of those who seek to persuade. And as our lives become busier, our attention spans briefer, and our choices among products and services greater, I expect this trend to continue unabated--for better or worse.
雅思阅读备考计划
雅思阅读技巧发现段落主题
2015年雅思阅读的词汇考点分析
解释雅思阅读考点和出题思路
雅思阅读文章的目的性
雅思阅读判断法的经验分享
雅思阅读范文Whose lost decade
2015年雅思阅读答题技巧
雅思阅读技巧Multiple choice
应如何提高雅思阅读分数
雅思阅读的三大攻略
雅思阅读技能训练介绍
应如何提升雅思阅读理解能力
雅思阅读Short-answer题型的要点分析
雅思阅读资料Time to cool it
雅思阅读之话题
2015年雅思阅读满分攻略分享
雅思阅读Short-answer题解题方法
雅思阅读的G类考试题型介绍
2015年详解雅思阅读多选题的细节技巧
雅思阅读之摩斯电码
雅思阅读分类题解析
雅思阅读考试常见的关系词
提高雅思阅读技巧的分享
雅思阅读之龙涎香
雅思阅读怎样找关键词
雅思快速阅读的技巧
雅思阅读的考试细节
雅思阅读话题RNA! RNA!
雅思阅读的方法
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |