Television-----the most pervasive and persuasive of modern technologies, marked by rapid change and growth-is moving into a new era, an era of extraordinary sophistication and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possible by the marriage of television and computer technologies.
The word television, derived from its Greek and Latin roots, can literally be interpreted as sight from a distance. Very simply put, it works in this way: through a sophisticated system of electronics, television provides the capability of converting an image into electronic impulses, which can be sent through a wire or cable. These impulses, when fed into a receiver , can then be electronically reconstituted into that same image.
Television is more than just an electronic system, however. It is a means of expression, as well as a vehicle for communication, and as such becomes a powerful tool for reaching other human beings.
The field of television can be divided into two categories determined by its means of transmission. First, there is broadcast television, which reaches the masses through broad-based airwave transmission of television signals. Second, there is nonbroadcast television, which provides for the needs of individuals or specific interest groups through controlled transmission techniques.
Traditionally, television has been a medium of the masses. We are most familiar with broadcast television because it has been with us for about thirty-seven years in a form similar to what exists today. During those years, it has been controlled, for the most part, by the broadcast networks, ABC, NBC, and CBS, who have been the major purveyors of news, information, and entertainment. These giants of broadcasting have actually shaped not only television but our perception of it as well. We have come to look upon the picture tube as a source of entertainment, placing our role in this dynamic medium as the passive viewer.
海南省高考英语复习课件:Module 6《Unexplained Mysteries of the Natural World》(外研版必修4)
湖南高考英语复习牛津译林版模块必修2练习《Unit 3 Amazing people》有所作为的人
湖南高考英语复习课件牛津译林版模块必修5《Unit 3 Science versus nature》科学与自然
湖南高考英语复习课件牛津译林版模块必修3《Unit 1 The world of our senses》感觉的世界
海南省高考英语复习课件:Module 6《The World’s Cultural Heritage》(外研版选修7)
湖南高考英语复习课件牛津译林版模块必修4《Unit 3 Tomorrow’s World》Tomorrow’s world明天的世界
海南省高考英语复习课件:Module 6《Old and New》(外研版必修3)
湖南高考英语复习课件牛津译林版模块必修2《Unit 2 Wish you were here》希望你在这里
海南省高考英语复习课件:Module 6《Animals in Danger》(外研版必修5)
湖南高考英语复习课件牛津译林版模块必修5《Unit 2 The Environment》The environment环境
海南省高考英语复习课件:Module 6《The Tang Poems》(外研版选修8)
湖南高考英语复习课件牛津译林版模块选修7《Unit 3 The World online》网上世界
海南省高考英语复习课件:Module 2《Fantasy Literature》(外研版选修6)
海南省高考英语复习课件:Module 4《Music Born in America》(外研版选修7)
海南省高考英语复习课件:Module 1《Basketball》(外研版选修7)
湖南高考英语复习课件牛津译林版模块必修3《Unit 2 Language》语言
海南省高考英语复习课件:Module 3《Adventure in Literature and the Cinema》(外研版必修5)
海南省高考英语复习课件:Module 5《The Great Sports Personality》(外研版必修5)
湖南高考英语复习课件牛津译林版模块必修5《Unit 1 Getting along with others》与他人相处
湖南高考英语复习课件牛津译林版模块选修7《Unit 1 Living with technology》与技术同在
海南省高考英语复习课件:Module 4《Great Scientists》(外研版必修4)
海南省高考英语复习课件:Module 5《Ethnic Culture》(外研版选修7)
湖南高考英语复习牛津译林版模块必修3练习《Unit 3 Back to the past》回到过去
湖南高考英语复习课件牛津译林版模块必修2《Unit 3 Amazing people》有所作为的人
湖南高考英语复习课件牛津译林版模块选修6《Unit 3 Understanding each other》相互了解
湖南高考英语复习牛津译林版模块必修2练习《Unit 2 Wish you were here》希望你在这里
海南省高考英语复习课件:Module 5《The Conquest of the Universe》(外研版选修8)
湖南高考英语复习课件牛津译林版模块选修7《Unit 4 Public transport》公共交通
海南省高考英语复习课件:Module 6《Films and TV Programmes》(外研版必修2)
海南省高考英语复习课件:Module 5《A Trip Along the Three Gorges》(外研版必修4)
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