Television-----the most pervasive and persuasive of modern technologies, marked by rapid change and growth-is moving into a new era, an era of extraordinary sophistication and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possible by the marriage of television and computer technologies.
The word television, derived from its Greek and Latin roots, can literally be interpreted as sight from a distance. Very simply put, it works in this way: through a sophisticated system of electronics, television provides the capability of converting an image into electronic impulses, which can be sent through a wire or cable. These impulses, when fed into a receiver , can then be electronically reconstituted into that same image.
Television is more than just an electronic system, however. It is a means of expression, as well as a vehicle for communication, and as such becomes a powerful tool for reaching other human beings.
The field of television can be divided into two categories determined by its means of transmission. First, there is broadcast television, which reaches the masses through broad-based airwave transmission of television signals. Second, there is nonbroadcast television, which provides for the needs of individuals or specific interest groups through controlled transmission techniques.
Traditionally, television has been a medium of the masses. We are most familiar with broadcast television because it has been with us for about thirty-seven years in a form similar to what exists today. During those years, it has been controlled, for the most part, by the broadcast networks, ABC, NBC, and CBS, who have been the major purveyors of news, information, and entertainment. These giants of broadcasting have actually shaped not only television but our perception of it as well. We have come to look upon the picture tube as a source of entertainment, placing our role in this dynamic medium as the passive viewer.
Midtown Manhattan penthouse on sale for $100m
No stage fright?
Seventeen partygoers 'found beheaded' in Afghanistan
Pirates have letterhead to go with sizable demands
Japan holds talks with DPRK
Robots? Nope - just really good athletes
The real home of the Games
Investment in US 'set for record year'
爱尔兰咖啡,天使的眼泪
Qihoo 360 challenges Baidu's hold on search engines
如何形容型男的身材?
Washington to remain focused on Asia-Pacific
Capital issues fresh warning of rain
Drivers at fault in tragic accident
China helps bust US drug websites
Death penalty confirmed for Mumbai terror gunman
Curiosity of a girl lands on Mars
Games begin not with a bang, but a Tweet
Hostages finally come home
UK: 3,500 more troops assigned to Olympics
Good media entertains, informs and educates
乱弹小布什“笼子演讲”翻译问题
White House releases beer recipes
Clinton visit raises concerns
What do you think of this weather?
Newspapers warned over nude photos of Prince Harry
Mine blast death toll rises to 44
Street performers will soon gain legal status in Shanghai
Chinese beauty takes Miss World crown
“异地高考”英文怎么说
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |