Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.
Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake . Nevertheless, I think that in the longer term mage ultimately yields to substance and fact.
个人认为以问句为开头是一种百用不厌的好方式,一来吸引了阅卷者的注意,二来又容易抓住中心。
精华:a central concern
be at stake
yield to = give up the position to让位于,被主宰
The important role of image is particularly evident in the business world. Consider, for example, todays automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largelythrough image advertising, by conjuring up certain illusory benefits――such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essential the same――except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry, where originality, artistic interpretation, and technical proficiency have yielded almost entirely to sex appeal.
这一段主要是举例说明image确实在当今竞争激烈的商界、演艺界重磅地位。关于image重要的例子其实是挺好联系实际的。
The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking has always emphasized rhetoric and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit, for fear that such photographs would serve to undermine his rough-rider image that won him his onlyterm in office. With the advent of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave and politically correct Clinton. After all, Lincoln was homely, Taft was obese, and F.D.R. was crippled.
其实在写作之中加入一点幽默的成分,会有一些出人意料的效果。正如我们的toefl。
In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical actors with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that todays best-selling books often become tomorrows pulp. Even in politics, I think history has a knack for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System――and not for his rough-and-ready wardrobe.
新东方老师推荐的学习新概念的方法-1/3
学习新概念英语,写作高分英语作文无忧
中考英语复习课件:直接引语和间接引语
罗姆尼的竞选搭档救不了他
2009年中考英语复习一:名词考点讲解和训练
更新:中国央行意外下调利率
巧学“新概念”——打好考试基础战役
英语学习的七大新概念
英语学习的七条原则
英语语法省略冠词的四种情形
阿萨德核心集团成员遭炸弹袭击身亡
分拆大银行
中考英语动词不定式用法讲解
新概念英语学习方法完全手册
状元谈英语学习方法
知道你很在乎我
苹果CEO自述:与死神擦肩
Not a Chance to Regret
Weakness or Strength 将弱项变为强项
享受快乐英语学习法
叙利亚的真正考验
中考英语动词时态和语态用法讲解课件
欧洲复兴开发银行:欧元区危机将殃及俄罗斯
蓝 Blue
Piano Music 钢琴曲(丹宁·考夫曼·温德凯)
名师指导:有效记忆英语单词三招式
名师指导:如何学习新概念英语第四册
日领馆发布日本公民在华遭袭细节
欧盟查获假货四分之三来自中国
The Last Rose of Summer 夏日最后的玫瑰
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |