Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.
Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake . Nevertheless, I think that in the longer term mage ultimately yields to substance and fact.
个人认为以问句为开头是一种百用不厌的好方式,一来吸引了阅卷者的注意,二来又容易抓住中心。
精华:a central concern
be at stake
yield to = give up the position to让位于,被主宰
The important role of image is particularly evident in the business world. Consider, for example, todays automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largelythrough image advertising, by conjuring up certain illusory benefits――such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essential the same――except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry, where originality, artistic interpretation, and technical proficiency have yielded almost entirely to sex appeal.
这一段主要是举例说明image确实在当今竞争激烈的商界、演艺界重磅地位。关于image重要的例子其实是挺好联系实际的。
The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking has always emphasized rhetoric and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit, for fear that such photographs would serve to undermine his rough-rider image that won him his onlyterm in office. With the advent of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave and politically correct Clinton. After all, Lincoln was homely, Taft was obese, and F.D.R. was crippled.
其实在写作之中加入一点幽默的成分,会有一些出人意料的效果。正如我们的toefl。
In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical actors with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that todays best-selling books often become tomorrows pulp. Even in politics, I think history has a knack for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System――and not for his rough-and-ready wardrobe.
家里Wi-Fi信号差 可能是路由器惹的祸
喜爱苦味食物的人性格更阴暗
“十二五”开创“三农”发展新格局
“西式管家”成富豪新标配
突尼斯全国对话大会获2015年诺贝尔和平奖
习近平访英:开启中英关系“黄金时代”
中国国庆档电影票房逾超越历史同期
泰坦尼克号“最后的午餐”菜单拍出8.8万美元
太空影片《火星救援》领跑北美票房
夏季出生的孩子更健康
什么样的生活“足迹极小”?
未来,家具会飞
日本兴起“沉默咖啡馆”
优步如何为自己提供政治导航
那些英国人被机场安检没收的奇葩物品
澳政府发布难民抵澳生活指南
马斯克大肆嘲讽苹果造车抱负
中国企业瞄准澳洲农牧业,满足肉类等食品需求
下次想用OK时,试试mKay
十条妙招助你戒掉手机
你的接吻方式暴露了什么?
湖北武汉开放共产党主题公园
长眠于月球,只要12000刀
中国"新丝绸之路"开发项目面临诸多挑战
中国互联网企业激战个人信用评分业务
Facebook新表情让你表达负面情绪
领英员工可享 “无限假期”
新科诺贝尔文学奖得主对其政治影响力不乐观
多家机构被取消“环境影响评价”资质
亚马逊售卖戴安娜头发引粉丝不满
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |