Characteristics of Publicity Publicity offers several benefits. There are not costs for message time or space. An ad in prime-time television may cost $250,000 to $5000,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media, and media have the ability to be much more critical than a company would like. A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored fobs program might go unreported or receive three-sentence coverage in a local newspaper. 1. The author mentions all of the following advantages of publicity except B) Having attentiveness. D) Having high profitability. A) in a newspaper than in a womens daily. C) In an independent newspaper than in a dependent newspaper. 3. According to the passage, which of the following statements is true? B) A firm can neither control nor time publicity accurately. D) In most cases a firm can control and time publicity accurately. A) the power of publicity. C) the terrible effect of rumors. 5. The passage implies that B) the report of a crime may not be true. D) publicity is not always necessary.
2016届高考英语二轮复习单元能力检测:必修4 Module3 Body Language and Non-verbal Communication(外研版)
2016届高考英语二轮复习微专题强化训练:4 完形填空 1 记叙文
看美剧学口语:“真的发生了!”
2016届高考英语二轮复习单元能力检测:必修2 Module6 Films and TV Programmes(外研版)
2016届高考英语二轮复习微专题强化训练:1 语法必备 4 介词与介词短语
2016届高考英语二轮复习单元能力检测:必修1 Module6 The Internet and Telecommunications(外研版)
2016届高考英语二轮复习冲刺演练:综合模拟预测卷(3)(江苏专用)
2016届高考英语二轮复习冲刺演练:第16练 完形填空+阅读理解(江苏专用)
2016届高考英语二轮复习单元能力检测:必修2 Module3 Music(外研版)
2016届高考英语二轮复习冲刺演练:综合模拟预测卷(2)(江苏专用)
2016届高考英语二轮复习冲刺演练:第19练 阅读理解+短文改错+书面表达(江苏专用)
2016届高考英语二轮复习冲刺演练:第17练 阅读理解+任务型阅读+短文改错+书面表达(江苏专用)
2016届高考英语二轮复习单元能力检测:必修2 Module4 Fine Arts—Western,Chinese and Pop Arts(外研版)
2016届高考英语二轮复习单元能力检测:必修3 Module2 Developing and Developed Countries(外研版)
2016届高考英语二轮复习微专题强化训练:1 语法必备 9 定语从句
2016届高考英语二轮复习单元能力检测:必修5 Module6 Animals in Danger(外研版)
2016届高考英语二轮复习单元能力检测:必修3 Module5 Great People and Great Inventions of Ancient China(外研版)
2016届高考英语二轮复习单元能力检测:必修5 Module5 The Great Sports Personality(外研版)
2016届高考英语二轮复习单元能力检测:必修4 Module1 Life in the Future(外研版)
2016届高考英语二轮复习单元能力检测:必修4 Module2 Traffic Jam(外研版)
2016届高考英语二轮复习微专题强化训练:4 完形填空 2 夹叙夹议文
2016届高考英语二轮复习微专题强化训练:1 语法必备 5 形容词与副词
2016届高考英语二轮复习微专题强化训练:2 语法填空
2016届高考英语二轮复习单元能力检测:必修2 Module5 Newspapers and Magazines(外研版)
2016届高考英语二轮复习微专题强化训练:1 语法必备 8 动词的时态和语态
2016届高考英语二轮复习微专题强化训练:1 语法必备 7 非谓语动词
2016届高考英语二轮复习单元能力检测:必修5 Module1 British and American English(外研版)
2016届高考英语二轮复习冲刺演练:第18练 完形填空+阅读理解+任务型阅读+短文改错(江苏专用)
2016届高考英语二轮复习微专题强化训练:1 语法必备 3 代词
2016届高考英语二轮复习单元能力检测:必修3 Module6 Old and New(外研版)
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