职称英语综合类考试考前每日一练(17)

　　职称英语综合类考试考前每日一练

　　阅读下面的短文，文中有15处空白，每处空白给出了4个选项，请根据短文的内容从4个选项中选择l个最佳答案，涂在答题卡相应的位置上。

　　Importance of the Public Image

　　Public image refers to how a company is viewed by its customers,suppliers, and stockholders, by the financial community, by the communities in which it operates and by the federal and local governments. Public image is controllable 51 , just as the product, price, place, and promotional efforts are.

　　A firms public image 52 a vital role in the attractiveness of the firm and its products to employees, customers, 53 to such outsiders as stockholders, suppliers, creditors , government officials, as well as diverse special groups. With some things it is 54 to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but 55 will undoubtedly find resistance from employees who see their 56 threatened. On the other hand, high-quality products and service standards should bring almost complete approval, 57 low quality products and false claims would be widely looked down upon.

　　A firm, s public image 58 it is good, should be treasured and protected. It is a valuable asset 59 usually is built up over a long and satisfying relationship of a firm with its publics. IF a firm has 60 a quality image, this is not easily countered or imitated by competitors 61 an image may enable a firm to charge .higher prices, to woo the best distributors and dealers, to attract the best employees, to expect 62 favorable creditor relation-ships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry 63 such a good reputation and public image.

　　A number of factors affect the public image of a corporation. 64 include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices 65 competitors, customer services, the kind of advertising and the media and programs used and the use of public relations and publicity,

　　51. A. to an considerate extent

　　B. at an considerate extent

　　C. at an considerable extent

　　D. to an considerable extent

　　52. A.establishes

　　B. plays

　　C. makes

　　D. obtains

　　53. A. but

　　B. however

　　C. and

　　D. as

　　54. A. possible

　　B.easy

　　C. not impossible

　　D. impossible

　　55. A. they

　　B. some

　　C. it

　　D. we

　　56. A. plant

　　B, jobs

　　C. machines

　　D. themselves

　　57. A. while

　　B. when

　　C. as

　　D. and

　　58. A.that

　　B. if

　　C. which

　　D. /

　　59. A. that

　　B. who

　　C. whose

　　D. of which

　　60. A. been

　　B. developed

　　C. found

　　D. learned

　　61. A. With

　　B. Such

　　C. Like

　　D. /

　　62.. A. a more

　　B. more

　　C. most

　　D. the most

　　63. A.with

　　B. without

　　C. in

　　D. of

　　64. A. They

　　B. It

　　C. Some

　　D. Most

　　65. A. related to

　　B.connected with

　　C. relative to

　　D. related with

　　参考译文

　　公众形象的重要性

　　公众形象指的是：一家公司如何被公众所看待。公众包括：顾客、供应商、股票持有者，还包括金融界、公司所在社区、联邦和地区政府。公众形象和产品、价格、产地以及促销活动一样，在相当程度上是可以被控制的。

　　公司及其产品对其雇员、顾客以及一些局外人，像股票持有者、供应商、债权人、政府官员以及各种各样的群体要产生吸引力，公众形象起着关键的作用。一家高度自动化的工厂可以受到贷款人和股东的赞许，但无疑会遭到职工的反对，因为在他们看来。他们的工作受到了威胁。另一方面，优质产品和高质量的服务标准会带来几乎是完全的赞许，而劣质产品和不真实的自诩会遭到普遍的嘲笑。

　　一家公司对其良好的公众形象应该加以珍视和保护。好的公众形象是一笔财富，这笔财富是公司与广大公众建立起来的长期的、满意的关系。如果一家公司已经形成了一种良好的公众形象，这种好的形象就很难被它的竞争伙伴所击垮和模仿。这种形象能使公司提高价格，吸弓l最好的分销商和各种销售商、最好的雇员，获得与债权人最有利的关系以及最低的借贷成本。好的公众形象还能让公司的股票比同行业中其他没有如此好的名声和公众形象的公司拥有更高的价格赢利率。

　　影响公司公众形象的有诸多因素，包括硬件设备、外界人员与雇员的接触、产品的质量以及可靠性、与竞争对手相比之下的产品价格、顾客服务、广告的种类以及所有方案、媒介和对公共关系和宣传的利用。