“团购”是一种“营销噱头

　　KAT在北京学汉语，她的中国朋友要是遇到了不知道用美语怎么说的词，就会来请教她。今天是吴琼要问的：团购。

　　WQ: KAT, 我这里有一些螃蟹和大虾，你想要么?

　　KAT: Of course! I love sea food!

　　WQ: 去我家拿吧! 全给你，不要钱!

　　KAT: Wow...Wuqiong, thats really nice of you! Are you sure you dont want them?

　　WQ: 你不知道，这些都是我团购买来的，太多了，吃不了! 我还有餐券，电影票，健身卡，都是团购来的，好多都快到期了，我又没时间去。对了，团购在美语里怎么说呢?

　　团购是一种营销噱头

　　KAT: Its called group buying . It is a very popular marketing gimmick now. A lot of my friends back in the US are just as obsessed with group buying as you are!

　　WQ: 呵呵，我的确是个团购控! 不过你刚才说 Group buying is a marketing gimmick, 什么是gimmick?

　　KAT: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招，噱头。I call group buying a gimmick because its used by retailers to attract more people to buy products of mediocre quality and popularity.

　　WQ: 你说得有道理。团购是个促销的花招，一般推出团购的都是小店、新店，团购的东西也不是什么名牌抢手货。I dont think I can ever get a discount on LV purses through group buying.

　　KAT: Thats right. In that sense, group buying is just another form of price war.

　　WQ: Price war ? 价格战?

　　KAT: 对。People use group buying because they want the discount. They want to buy things at a lower price.

　　WQ: 对，其实这和返券、打折差不多，都是商家在打价格战。不过，我也不傻，等他们把价格升上去了，我就不买了，就去找新的团购货!

　　KAT: Haha, thats exactly how you became a group buying maniac! 好了，说说你今天都学了什么吧!

　　WQ: 第一：团购是group buying ;

　　第二：花招，噱头是gimmick ;

　　第三：价格战是price war 。