An Advertisement
Describe an advertisement that you think is successful.
You should say:
what is advertised
what the advertisement contains
what kinds of people would be interested in
and explain why you think this advertisement works well.
Part 3
The Nature of Advertising
What are some examples of places where we often see advertisements?
Why do you think many advertisements use good-looking people ?
The influence of advertisements
What are the different kinds of advertising?
What kind of advertising is most common in China?
What are the ways in which advertisements catch the attention of viewers?
Is advertising on the internet very influential?
How do advertisements attract the attention of people?
What is the purpose of advertising? = Why do companies spend money on advertising?
What kinds of advertisements are most attractive to children ?
Do you think advertisements are a good or bad influence on children?
Do you think advertisements actually influence people to buy things ?
Do overseas advertisements used in, or adapted for use in China affect Chinese culture and values?
Controls on Advertisements
Does the Chinese government control advertisements in any way?
What should happen to those people or companies who engage in false advertising?
Do you think there should be controls on advertising, for example cigarette and alcohol advertising?