电子商务迈入“移动商务”时代-查字典英语网
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电子商务迈入“移动商务”时代

发布时间:2015-12-18  编辑:查字典英语网小编

今年的双11和双12你是守在电脑边抢购,还是拿着手机随时随地下单?随着无线网络的普及,人们网购的习惯也在变化,以电脑为终端的电子商务正在迈向更加灵活的“移动商务”时代。

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cell phone and tablets. Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.

“移动商务”指通过手机和平板电脑等无线接入设备完成商品和服务买卖的流程。移动商务被看做电子商务的下一代,用户上网购物时不再需要专门找个电脑联网完成购物。

As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions. The industries affected by m-commerce include:

由于通过无线设备的交易活动更快捷,更安全,也更易扩展,普遍预测移动商务将取代有线电子商务成为数字商务交易平台的主要方式。移动商务将影响到的行业包括:

Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device

金融服务,包括手机银行(客户可以用掌中设备登陆银行账户,支付各类账单)和各类经纪服务,通过掌中设备就可以浏览股指并完成交易

Telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device

通讯行业,服务类型变更,缴纳话费,账户总览等所有业务均可通过移动设备完成

Service/retail, as consumers are given the ability to place and pay for orders on-the-fly

服务业和零售业,顾客可以瞬间完成下单和支付

Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device

信息服务,财经资讯、体育比赛分数、实时交通路况等信息都可在移动设备上收到

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