Covering letters: the beginning, core and ending求职信：开头、正文及结尾
When you write a covering letter it is important to have a structure. A typical structure would have four paragraphs and should answer four “W questions: What job are you applying for? Why do you want to work in this sector and organisation? What are you offering? When are you available for interview?求职信的结构非常重要。经典结构是有四大段的，必须回答4个什么：申请什么职位？为什么要申请这个部门组织？你可以为公司做什么？什么时候可以接受面试？
In your first paragraph you should state the job you are applying for and where you found it. Companies like to know which of their advertising sources is successful, so tell them if you found it online, through a newspaper or from another source. You should also inform them of when you are available to start.
第一段需要说明你申请的职位以及求职信息的来源。公司想要知道他们哪条广告是有效果的，所以请告知他们你是在网上，还是报纸，或者其他途径看到招聘信息的。你还需要告知可以接受面试的时间。
In the second paragraph tell them why you are interested in that type of work and why the company attracts you. If, for example, it is a small company say you prefer to work for a small, friendly organisation.第二段需要告知你对这份工作的兴趣点在哪里，以及对方公司吸引你的原因。例如，对方是家小公司，你就说你喜欢在一家小的、比较友善的公司工作。
Summarise your strengths in the third paragraph and state why they would be an advantage in the job. You should match and relate your skills to the competencies that are required for the job.在第三段总结自己的优势，并简单得解释为什么这些优点将会成为工作上的优势。你必须将你的技能和职位的能力要求相关联、相匹配。
In the final paragraph mention any dates that you won’t be available for an interview and remember to thank the employer and say you look forward to hearing from them. 最后一段要指出不能参加面试的时间，并对雇主表示感谢，期望从他们那里得到回复。
You should use only one side of A4 paper and use the same font as you used in your CV.求职信只要占用A4纸的一面即可，并使用与你的简历相同的字体。
When you start the letter, try to personalise it by finding out the name of the person to write to. One statistic states that a covering letter and CV addressed to the correct person are 15% more likely to receive a reply and 5% more likely to get an interview. Remember when you start with a specific name, e.g. “Dear Mr. Jones, you should end with “Yours sincerely. If you can’t find the name and have to start “Dear Sir or Madam, end your letter with “Yours faithfully.在开始写信时，尽可能找出收信人的信息。据调查表明，给特定的人发求职信和简历可以收到高15%的回复以及高5%的面试机会。记住当你以特定称呼开头时，例如“Dear Mr. Jones，必须以“Yours sincerely结尾。当你找不到特定收件人时，只能以“Dear Sir or Madam开头，必须以“Yours faithfully结尾。
Here are some examples of popular ways to start a covering letter:以下有几个比较好的求职信的开头：
My name is ______ and I am writing in response to your advertisement 我的名字是______。我是看到贵公司的广告后准备投的简历。
I am writing in response to your advertisement in/for我写这封信是为了申请广告中的职位。
Further to your advertisement in______, I should like to apply for我想投递贵公司______广告中的职位。
I am writing to enquire if you have any vacancies for_____我想问下贵公司______职位是否有空缺。
As you will see from CV正如你从简历中所看到的
Power words are key words and phrases that you should try to use during the core part of your cover letter; paragraphs two and three. They will give your letter more impact; think about how you could use words like these:你需要在求职信的核心正文（第二、第三段）中使用一些重点单词和词组。让你的求职信看起来更加生动。考虑下你会如何使用以下词汇：
Achieved Advised Analysed Budgeted 实现 建议 分析 预算
Capable Communicated Competent Consolidated能力 沟通 能力 综合
Consulted Coordinated Created Developed咨询 协调 创造 发展
Efficient Experienced Implemented Initiated有效 经验 实施 启动
Managed Monitored Negotiated Organised 管理 检测 谈判 组织
Participated Planned Proficient Profitable参与 组织 精通 盈利
Promoted Qualified Researched Resourceful推荐 胜任 调查 足智多谋
Successful Supervised Versatile Wide experience成功 监测 多功能 经验丰富
Don’t try to use them all at once but they will help you create a more dynamic cover letter. Remember it is your letter, so use your own words not formal boring clichés. The tone of your letter should professional, positive and informative.不要一次性地将所以的词汇都用上，这些可以丰富你的求职信。记着这是你自己的求职信，不要使用那些不正规的陈词滥调。务必保证你的求职信的基调是专业、积极和翔实的。
GLOSSARY词汇
Core (noun) Central part核心部分（名词）
Competencies (noun) Abilities 能力（名词）
Font (noun) Set of one type size in printing字体（名词）
Budgeted (verb) Estimated the cost of预算（名词）
Consolidated (verb) Combined, strengthened加强（动词）
Implemented (verb) Carried out实施（动词）
Initiated (verb) Began, introduced开始（动词）
Monitored (verb) Checked quality of, supervised, directed监督（动词）
Negotiated (verb) Talked terms, discussed the terms of an arrangement谈判（动词）
Proficient (adj) Skilled技巧的（形容词）
Resourceful (adj) Ingenious, imaginative, capable足智多谋（形容词）
Versatile (adj) Capable of doing many things well多样的（形容词）
Dynamic (adj) Energetic动态的（形容词）
Clichés (noun) Overused expressions陈词滥调（名词）
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