Law 1: What you leave out is just as important as what you keep.
法则一:你失去的和留下的一样重要。
In a world where there's an incredible, rapidly growing amount of information, we're constantly scared about leaving something out. Whether it's a product feature, a fact, or a strategic option, we tend to try to include everything.
在一个信息迅速增加的世界,我们总是担心错过什么。不管是产品特性、事实还是战略性意见,我们总是想把一切都收入囊中。
The first law is the idea that simple goals are easier to focus on, and that the simplest designs and shortest speeches have the greatest impact. Taking more time to focus on removing what's unneeded helps let other people's imaginations and capabilities do more of the work. It's more satisfying for them, and leads to more success for you.
第一条法则的思想是简单的目标更容易让人集中精力,最简单的设计和最短的演讲可以有最好的效果。花更多时间集中在去除不必要的事物上,这能让别人的想象力和能力做更多事。这会让他们更满意,也会让你更成功。
Law 2: The simplest rules are the most effective.
法则二:最简单的规则最有效。
The second law is the insight that people work best when there are a few simple and well understood rules. When there are many rules and regulations, they tend to be ignored.
第二条法则的想法是当规定简单、易于理解的时候,人们工作的效果最好。当有很多条规定和规则时,人们就容易忽略这些规定和规则。
When there are just a few rules they make sense, people adopt them and pay attention to them. It shapes their behavior, making any experience or project more effective.
当只有一些有用的规则时,人们就会采纳并重视这些规则。这样规则就能约束人们的行为、有利于大家获得经验、并提高做事的效率。
Law 3: Limit information and let people come up with the answer themselves.
法则三:保留信息,让别人自己去想答案。
Law three argues for what calls "artfully incomplete" information. Think of Apple's original iPhone commercials. Leaving things unsaid can be incredibly engaging.
法则三讲的是“艺术留白”。想想苹果原先的iphone广告。事情不说透可以让别人更愿意参与。
Sometimes you don't want to be comprehensive. Reveal just enough to catch people's interest, but leave the outcome mysterious.
有时候你不用理解得很深刻。说些能引起别人兴趣的话即可,但是把结果弄得神秘些。
Law 4: Smart limits can make you more creative.
法则四:聪明的限制可以让你更有创造力。
Creativity is often associated with freedom. The 4th law is intelligently designed limits bring out the best in people.
创造力总是和自由相联系。第四条法则是聪明地设计限制可以发挥出别人最好的能力。
One great example is the TED talk. One of the things that make them so compelling and shareable is the time constraint. Those 18 minutes have to be a complete story, not just another presentation, packed with information and insight.
一个很好的例子是TED演讲。TED这么受欢迎,广为转载的原因之一是有时间限制。18分钟的演讲必须是一个完整的故事,不仅仅是另一种展示方式,必须要结合信息量和独特的视角。
Law 5: You have to break something to make a breakthrough.
法则五:你必须先破后立
You have a set of tools and expertise gathered over time that allow you to function comfortably.Patterns and routines are easy and comfortable.
你有一套经过时间积累的工具和专业知识使你能够更轻松地工作。常规模式和方法往往都简单易操作。
The fifth law says breaking out of a pattern and leaving what's easy behind, forces you to pay attention to all of the tools you've ignored, and all of the solutions that never occurred to you.
第五条法则是指打破模式,不要去做简单的事情,而是把你的注意力集中在那些被忽视的工具和从未想到过的解决方法之上。
Law 6: Doing something isn't always better than doing nothing.
法则六:做事并不总是比不做好。
Richard Feynman's Nobel Prize winning idea on quantum electrodynamics was inspired by a wobbling plate in a cafeteria. J.K. Rowling's idea for Harry Potter came to her while she was waiting on a crowded train.
理查德·费曼获得诺贝尔奖的关于量子点动力学的概念来自于咖啡馆里摇摆盘。罗琳关于哈利波特的写作灵感是她在乘坐一辆很挤的车上产生的。
The sixth law is that despite the need to look or feel like we're always busy, some of the greatest breakthroughs come from denying that compulsion.
第六条法则指,我们常常需要让自己看上去很忙或者感觉很忙,但是那些最大的突破往往来源于打破这一假象的需求。
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