曾经有一个中国的化妆品品牌“芳芳”要外销到海外。该商家把自家品名简单明了地音译成了“fang fang”。事情的结果却出人意料。
在中国热销的产品，在海外却遭遇了滞销的尴尬境遇。问题出在哪儿呢？ 原来，根据朗文词典释义：fang指的是either of two long sharp teeth at the front of the mouths of some animals, such as a snake or dog。也就是某些动物嘴里的獠牙，例如蛇或者狗。这么一来，“芳芳”这么一位婀娜多姿的中国女子就在国外幻化成了一条张牙舞爪的毒蛇或恶狗。难怪，“芳芳”口红会滞销。那么，我们的脑回路和歪果仁的不一致，大家怎么能够相互理解呢？别急，我们来慢慢分析。
这个叫脑回路的东东，有个高大上的名字叫“认知图式”。我们和歪果仁生活的地理环境不同，人文风俗不同，由此形成的表达也有所不同。如：中国是陆地国家，英国是岛国。在汉语里的“挥金如土”，到英语里成了 “spend money like water(挥金如水)”。在汉语里的“进退维谷”，到英语里成了“between the devil and the deep sea 虽然，我们的脑回路
作者：耿雯雯
下一篇： Moon shot? 远射
As the proverb goes, man struggles upwards阅读理解答案
Few acts are as cruel as making fun of the less fortunate阅读理解答案
Half a year before graduation from college, my son began to及答案
I couldn’t be lieve my ears when I heard my name calling…短文改及答案
Perhaps you 41 (hear) countless times how exercise is good for 阅读理解答案
Boiler rooms are often dirty and steamy, but this one is clean阅读理解答案
2016年英语四级考试作文模板
Friendship is one of the greatest pleasure that people can enjoy. 短文改错
2016年北京高考英语作文题目：地球日
Eye See You Vision is the art of seeing what is invisible to others．完形填空答案
Attention to detail is something everyone can阅读理解答案
While beach vacations may be a great way to take your mind off work，阅读理解答案
I grew up in a house where the TV was seldom turned 阅读理解答案
Nowadays, many cities are suffering from smog,…语法填空及答案
Our school lies on the foot of a mountain with a small短文改错
Ask most American children what they want to 阅读理解答案
Alex London Research Laboratory (ALRL) is part of Alex Co., 阅读理解答案
假设你是李华,现在你正在高考考场上,场下你的父母……书面表达及答案
A teacher could make classes lively and interested.短文改错
Once upon a time there was a rich merchant 语法填空答案
Copycat Elephants You may have seen a talking parrot on a TV show,阅读理解答案
Long before the scientific world became 阅读理解答案
I used to live selfishly, I should admit. 完形填空答案
第二节读写任务 (共1小题,满分25分)阅读下面短文，然后按照要求写一篇150词左右的英语短文。It seemed no及答案
Mother often encourages me that there is nothing difficult i及答案
“ Why I’d Like to Visit Texas ”阅读理解答案
雅思写作中，最让人爱不起的十大开头
Love is a hot topic, but what is love Here is a story.完形填空答案
you come to cities in China, you would have to take off your鸡蛋
教你如何写出具有雅思范儿的高分作文