Now, motion pictures are the vehicles for even further commercial activity in the form of advertising and merchandising. This paper details the growth of advertising and marketing which accompany Hollywood products. Such strategies are more deliberate and carefully coordinated than in the past. In addition, many companies actively pursuing such marketing activities have become institutionalized. Furthermore, marketing activities have tapped new market segments, targeting those consumers. These marketing activities further commercialize Hollywood films, in particular, and enhance the commodification of culture, in general, further promoting a consumer society.
现在,电影是以广告和营销的方式进一步实现商业活动的一个工具。本文介绍好莱坞电影中不断增长的广告和营销。这种策略比过去更深思熟虑和精心协调。而且,许多积极追求这种营销活动的公司变得制度化。此外,这种营销活动发掘了新的细分市场,专门针对这部分消费者。这些营销活动使好莱坞电影进一步商业化,特别是文化的商业化;总之,进一步促进了消费市场。
上一篇: 一切为了学习:大学教授怪招不断
下一篇: 趣解十二星座失眠原因
国际英语资讯:Brazils Central Bank reduces economic growth projection to 1.6 pct
国际英语资讯:Migrant rescue vessel Lifeline docks in Malta
体坛英语资讯:Germany claw back to beat Sweden 2-1 to stay alive at World Cup
国际英语资讯:German interior minister offers to resign amid migration disputes with Merkel
体坛英语资讯:Kane hits hat-trick as England thrash Panama with 6-1 in World Cup Group G match
国际英语资讯:Violent protests continue across Iraq as death toll rises
国际英语资讯:17 people arrested for protesting immigration policy in LA
国际英语资讯:Malta to send Lifeline economic migrants back, warns PM
体坛英语资讯:Colombia coach dedicates teams victory to Sanchez
My Idol 我的偶像
体坛英语资讯:Panama to maintain starting lineup unchanged against England, says coach Gomez
体坛英语资讯:Kenyas Yego eyes gold after securing ticket to Africa Athletics Championships
What I Have Found 我发现了什么
国际英语资讯:Russia outraged at U.S. reducing participation in UN counter-terrorism confab
体坛英语资讯:Didier Deschamps lauds Frances progression to World Cup knockout stage
体坛英语资讯:Germany coach Loew vows to avoid mistakes against Sweden
美防长称保卫韩国的承诺“坚如磐石”
国际英语资讯:Belarusian parliament ratifies visa-free agreement with China
体坛英语资讯:Chinas Su Bingtian moving closer to mens 100m world record
国际英语资讯:Syrias Daraa sees largest displacement since conflict began: UN
My Dream 我的梦想
国际英语资讯:Merkel, interior minister reach compromise over asylum policy dispute
国际英语资讯:German parliament approves final tranche of Eurozone bailout for Greece
体坛英语资讯:Belgium coach Martinez: the team is still growing
体坛英语资讯:Neymar certain to start for Brazil against Costa Rica: coach
国际英语资讯:U.S. tariffs to harm Spanish exports: official
国际英语资讯:UN special envoy: 50,000 people displaced in SW Syria
越南与欧盟自贸协议预计刺激经济大幅增长
国际英语资讯:IS militants killed in coalition airstrikes: Iraqi military
国际英语资讯:Putin approves Russias anti-corruption plan for 2018-2020