重庆市2017高考英语阅读理解选编（118）（附解析）
社会生活类阅读理解。
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling highpriced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry
these programs regardless of low ratings. Advertisers are willing to pay high fees to reach highincome consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don't need high ratings to stay on the air.
1. Television sport programs on weekend afternoons ________.
A．result in more sport events
B．get more viewers to play sports
C．make more people interested in television
D．bring more money to the television networks
2. Why would weekend afternoons become dead time without sport programs?
A．Because there would be few viewers.
B．Because the advertisers would be off work.
C．Because television programs would go slowly.
D．Because viewers would pay less for watching television.
3. In many families, men make decisions on ________.
A．holiday trips
B．sports viewing
C．television shoppingD．expensive purchases
4. The ratings are not important for golf and tennis programs because ________.
A．their advertisers are carmakers
B．their viewers are attracted by sports
C．their advertisers target at rich people
D．their viewers can afford expensive cars
5. What is the passage mainly about?
A．Television ratings are determined by male viewers.
B．Rich viewers contribute most to television companies.
C．Sports are gaining importance in advertising on television.
D．Commercial advertisers are the major sponsors of sport events.
【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。
1. D 细节理解题。由文章的“Sports account for a growing amount of income made on the sales of commercial time by television companies.”看出在这个时段做体育广告会给电视台赚很多的钱。故选D。
2.
A 细节理解题。从第二段看出在这个时段看电视人很少，所以是dead time。故选A。
3.
D 细节理解题。从第三段…many men make family decisions on the purchases of computers, cars and life insurance.看出在美国家庭男士在购买贵重物品上做决定。故选D。
4.
C 细节理解题。根据第四段的内容“…However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups…”可推知不是为了让他们看高尔夫这些运动的，而是为了吸引这些高收入的人。也就是说“他们面对的都是一些富人”。故选C。
5.
C 主旨大意题。文章开篇点题，讲的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。故选C。
阅读理解, 从给的四个选项 (A、B、C和D) 中, 选出最佳选项。
In presentday China，we can find two types of fast food—western food and Chinese food.However，not until the recent decade has western fast food become popular in China.Before the first hamburger walked its way into the Chinese food market，we had little idea about such terms as hot dogs，pizza，potato chips，let alone KFC and McDonald's.It is the reform and openingup policy that has brought about the interflow of the food culture between China and the western countries.
Fast food，both Chinese food and western food，has several advantages.In the first place，fast food，as is characterized by its name，is fast.The food is always ready and fresh，waiting for its customers.This saves people's precious time，and consequently goes well with the tempo of life in modern society.
Secondly，it is very convenient.As we know，fast food restaurants are much the same as cafeterias.Customers may feel free to help themselves to any variety provided and eat to their hearts' content.Thirdly，fast food restaurants are environmentally comfortable.Clean dishes，shiny tables，decent service and light music all stimulate people's appetite to eat more.
The above mentioned advantages make fast food become rooted in almost all parts of the country and enjoy popularity among people.That's also why nowadays Singapore fast food，Turkish fast food and IndiaPakistan fast food have found their homes in China.
As every coin has two sides，fast food also has its disadvantages such as lack of nutrition and dull taste.Nevertheless，these are minor points compared with its advantages.Since most people agree with fast food，it tends to grow more rapidly.
1．What's the best title for this passage？.
A．The Road to the Western Fast Food
B．The Growth of Fast Food in China
C．Singapore Fast Food in China
D．Every Coin Has Two Sides
答案：B 从第一段中国人一开始对快餐了解较少，后来西方的肯德基、麦当劳进入中国，直到倒数第二段新加坡等国的快餐进入中国，看出该文是叙述快餐在中国的发展。
2．Which of the following statements is NOT true?
A．All the fast food is cooked hot.
B．Fast food is worth its name.
C．Fast food is ready for pupils.
D．Fast food is especially convenient for those going to offices.答案：A A项所述太片面，并不是所有的快餐都是煮热，也有凉的。
3．The sentence“Customers may feel free to help themselves to any variety provided and eat to their hearts' content”means“Customers may________”．
A．only have fast food at the restaurants beside the schoolsB．have to run to the fast food restaurants
C．eat whatever they like in the restaurant
D．have meals according to the boss order
答案：C 根据本段第二句，可以看出顾客可以自由地选择他们喜欢的食物。variety“多样化”，to their hearts' content“符合他们心意的”。
4．What do the words“environmentally comfortable”mean?
A．It will help keep the babies healthy.
B．It will help fight against disease.
C．It will help form good habits.
D．It's a pleasure for a customer to have fast food in the restaurant.
答案：D 从本段看出，快餐店是干净，明亮，服务周到，伴有轻音乐，在这里吃饭是一种享受。
阅读下列材料，从每题所给的选项中选出最佳选项。As for old people，some of the applications are hard to use because they didn't grow up with them.They don't have simple models of how they should work，what to do when something doesn't work or where to go for help.We make it as easy as possible to be used for people who are not familiar with the technology.
I think there is huge potential(潜力) and we are designing it.The ability to connect to friends，who remember the same movies and news and music，is really important，especially as people get old.They end up in retirement homes and they aren't always close to their friends.Allowing the network to help them connect with friends and family is a really powerful thing.
My mother is an enthusiastic user of the Internet，although it took me years to get her to use e－mail.She was born with normal hearing，but lost it when she was 3.She was totally deaf for many years，until age 53，when she got ear aids.They work really well.That is a big change for her.But before then，her friends couldn't call her on the phone，so they insisted (坚持) she use e－mail to communicate with them.
Young people don't even think of the Internet as technology.It's just there，and they use it.There's been a very interesting change in communications styles between old people and young people.There are some kids who are now in their teens and aren't willing to make phone calls.And they think of e-mail as old－fashioned and slow.
The reason why teens don't make phone calls seems to be that they don' t know what to say.When they call they often stop for a while.They don't know what to say，and there's this silence.On the other hand，texting is considered proper，and it's okay if you don't answer.You might have been distracted (心烦意乱的)．It's not considered rude.But it is considered strange if you're in this kind of voice conversation and simply stop talking.
【语篇解读】 文章主要讲的是网络和运用程序对老年人生活的影响，网络方便了他们，但同时也为他们带来了难题。
．What is the trouble that old people meet when surfing the Internet?
A．They
don't know how to
use
some applications.
B．They have to buy electronic productions at a high price.
C．There is no professional teacher to teach them how to use the Internet.
D．They have no friends to communicate with online.
答案 A
．We can infer from the passage that the author is a ________．
A．company manager
B．program designer
C．college professor
D．mobile phone designer
答案 B
．What do the young people think of the Internet according to the passage?
A．Interesting.
B．Amazing.
C．Common.
D．Boring.
答案 C
4．Which of the following statements is true?
A．Teens face challenges when taking phone calls with the old.
B．The author's mother is still using e－mail to communicate with others after getting ear aids.
C．Most people consider e－mail as the most old－fashioned tool to communicate with others.
D．Teens like to send texts to communicate with others in order to avoid embarrassment.
答案 D
—主旨大意题、标题概括题。
(2015年河南周口模拟)
A small piece of fish each day may keep the heart doctor away. That's the finding of a study of Dutch men in which deaths from heart disease were more than 50 percent lower among those who consumed at least an ounce of salt-water fish per day compared to those who never ate fish.
The Dutch research is one of three human studies that give strong scientific support to the long held belief that eating fish can provide health benefits, particularly to the heart.
Heart disease is the number-one killer in the United States, with more than 550,000 deaths occurring from heart attacks each year. But previous research has shown that the level of heart disease is lower in cultures that consume more fish than Americans do. There are fewer heart disease deaths, for example, among the Eskimos of Greenland, who consume about 14 ounces of fish a day, and among the Japanese, whose daily fish consumption averages more than 3 ounces.
For 20 years, the Dutch study followed 852 middle-aged men, 20 percent of whom ate no fish. At the start of the study, average fish consumption was about two-thirds of an ounce each day, with more men eating lean fish than fatty fish.
During the next two decades, 78 of the men died from heart disease. The fewest deaths were among the group who regularly ate fish, even at levels far lower than those of the Japanese or Eskimos. This relationship was true regardless of other factors such as age, high blood pressure, or blood cholesterol（胆固醇）levels.
In which section of a newspaper can we read this passage?
Ads
B. Movies
C. Briefs.
D. Health and Diet.
The passage is mainly about
.
The high incidence of heart disease in some countries
The changes in people's diet
The effect of fish eating on people's health
The daily fish consumption of people in different cultures
The underlined phrase “this relationship” in Paragraph 5 refers to the connection between
and the level of heart disease.
Then amount of fish eaten
B. regular fish-eating
C. the kind of fish eaten
D. people of different areas
4. From the passage we know the author is most probably
.
A. a heart doctor
B. a science researcher
C. a supporter of healthy eating
D. a university student
语篇解读
本文主要介绍的是有关吃鱼对人身体的影响的一个研究报告。
D 推理判断题。本文是一个研究报告，应该出自报纸中的健康和饮食版面，故选D项。
C 主旨大意题。根据第一句话A small piece of fish each day may keep the heart doctor away. 可知，是关于吃鱼对人身体的影响的一个研究报告。
B 词义猜测题。根据最后一段This relationship was true regardless of other factors such as age, high blood pressure, or blood cholesterol levels.可知，研究的是经常吃鱼与心脏病的关系。
C 推理判断题。根据第一段A small piece of fish each day may keep the heart doctor away.可知，每天吃鱼可以让身体健康，由此可判断出作者是一个健康饮食的支持者。