2016年高考英语词汇检测系列 模块四 Unit 1 Advertising（与译林牛津新版教材配套，教师版）
一、词义配对
A
1. shine
A. a statement that expresses a personal opinion
2. skilful
B. satisfied or content
3. pleased
C. something that is used as a medicine
4. nationwide
D. ask someone for advice
5. persuade
E. a company that provides flights for passengers
6. cheat
F. all over the country
7. comment
G. being bright and sending out rays of light
8. promote
H. someone who leads you to believe something that is not true
9. consult
I. free from crime or guilt
10. benefit
G. do good to
11. drug
K. having or showing knowledge and skill
12. innocent
L. make sb. think or do sth. By talking to him or her
13. cure
M. try to sell a product
14. airline
N. make healthy again
1. G
2. K
3. B
4. F
5. L
6. H
7. A
8. M
9. D
10. G
11. C
12. I
13. N
14.E
B
1. best-seller
A. the newest
2. amazed
B. increase rapidly
3. tip
C. surprised or shocked
4. recommend
D. express a good opinion of
5. purchase
E. sth. many people believe that is false
6. designer
F. an additional payment to employees as an encouragement
7. update
G. a book that has had a large and rapid sale
8. youth
H. bring up to date; supply with recent information
9. multiply
I. sth. that can be bought at a low price
10. latest
J. buy sth. or buying sth. or sth. bought
11. bargain
K. a small amount of money given to a waiter for services
12. fancy
L. a person who is good at designing
13. bonus
M. a business firm
14. corporation
N. a young person (especially a young man or boy
1. G
2. C
3. K
4. D
5. J
6. L
7. H
8. N
9. B
10. A
11. I
12. E
13. F
14. M
C
1. essay
A. please or interest sb. or attract
2. lung
B. be very certain that sb. wants to do sth
3. target
C. in my opinion
4. poster
D. a very bad surprise
5. cancer
E. try one’s best to make sb. do sth.
6. react
F. a big piece of paper on a wall, with a picture or words on it
7. poisonous
G. a short piece of writing about a subject
8. appeal
H. say or do sth. when another thing happens
9. personally
I. a thing that one tries to hit
10. urge
J. a small box or bag
11. determine
K. of sth. that will kill people or make them ill when they eat or drink it
12. shock
L. a very dangerous illness that makes some cells grow too fast
13. packet
M. one of the two parts inside one’s body that one uses for breathing
1.G
2.M
3.I
4.F
5.L
6.H
7.K
8.A
9.C
10.E
11.B
12.D
13.J
二、根据句意提示写出所缺单词的完全形式1.Sometimes customers can b___________ from some advertisements.
2.The company is p___________ their new products by advertising on television.
3.Before going on a diet, you’d better c
your doctor.
4.How did you p___________ him into joining us? It’s amazing!
5.At 20, Steve left his hometown, d
not to return without realizing his dream.
6. It is a new latest book. Our teacher recommends that I p__________ a copy to read.
7. I would rather fail than c________ in the examination.
8.The doctor tried his best to c_________ the old man of lung cancer.
9. Can you r
me some new books on this subject?
10.His deeds s
her out of making friends with him.
11. The new building was built according to the d
of a famous architect.
12.They u_________ Jack to give up smoking, but he wouldn’t listen.
13.I wonder how they are going to r___________ to my suggestion.
14.Many young people like his songs, that is to say, his songs a
to young people.
15.P____________, I prefer paintings, but I also like photography.
16.Tom is a heavy smoker and he will smoke 2 p___________ of cigarettes every day.
17.The a
are dressed in a variety of ways, some in suits and dresses, some in jeans.
18.C_________that the government can lead them out of the financial crisis, people are optimistic about the future of the country.
19.When designing advertisements, you should choose the right t_______, teenagers or grown-ups?
20.Spelling is one of the most difficult a
of learning English.
三、 汉语 英语 汉语
fall for
上……的当，受……的骗 figure out 计算出，估计，理解，搞清楚
be meant to 旨在，目的是 kill oneself
自杀
play tricks on
欺骗，捉弄 come across
偶尔遇到/碰到
appeal to 吸引，引起兴趣，呼吁 be/get used to
习惯于
get ...across 把……表达清楚 deal with 涉及，关于；处理，应对
die from 死于…… for free
免费
share sth. with sb.
与……分享 provide…with… 提供
protect…from… 保护……免受 shock sb. into doing sth.
警醒某人做某事
be concerned with 对……关心 up to 多达
discourage sb. from doing sth. 阻止某人做某事 even if/though 虽然，即使
in advance 事先，预先，提前 give up 放弃
四、It's a tradition to
people on April 1st.
2.There is no reason that you shouldn't tell them
when you are going.
3.If you tell him that it'll make him a lot of money, he's sure to
the idea.
4.This school is not commercial and all children study here
.
5.He spent many years trying to
the speed of light.
6.In the developing countries, more than 10 million people
hunger every year.
7.I wouldn't lose courage
I should fail ten times.
8.A party in power must
the interest of the people.
9.The lifeguards must be trained to
any sort of emergency.
10.We should
the villagers for money to build the bridge.
1.play tricks on
2.in advance
3.fall for
4.for free
5.figure out.
6.die from hunger
7.even if/though 8.be concerned with
9.deal with
10.appeal to
提升练习
一、单项填空
1.At that time, people
early in the morning in winter, and coal
them warm.
A. used to get up; used to keep
B. were used to getting up; was used to keep
C. used to get up; was used to keeping
D. were used to get up; was used to keep
【解析】B
第一个“be used to”意为“习惯于”，后面跟动名词。第二个“be used to”意为“被用来”，后面跟不定式。
2.A clean environment can help the city bid for the Olympics, which in turn will _______ its economic development.
A. prohibit
B. prove
C. promise
D. promote
【解析】D
promote除了“提拔、提升”意思外，还有“促进、推动”的意思。其余三个“禁止、证明、答应（承诺）”不符合题意。
3.Learn a lesson from it and never _________ such trick again!
A. fall down
B. fall for
C. fall off
D. fall to
4.He left the place, _______never ________back again.
A. determined; to come
B. being determined; to come
C. determined; coming
D. determining; coming
【解析】A
be determined to do 意为“下定决心做某事”，做状语时用过去分词。
5. Some adverts, like the environmental protection advertisements, ________ to our conscience or our desire to be worthy citizens.
A. adapt
B. attach
C. appeal
D. adjust
6.They ______ him to prepare for the coming exam, but he spent all day playing computer games.
A. persuaded
B. urged
C. suggested
D. made
7.It took me about an hour to
my intention
her.
A. get, across
B. put, across
C. get, across to
D. put, across to
【解析】C
句意：我花了大约一个小时，使她明白了我的意图。get sth. across to sb.意为“使某人理解(某事)，向某人讲清楚”。
8.When the boy left school, the headmaster gave him a good _______ to a good company.
A. recommendation
B. goal
C. target
D. mark
【解析】A
题意是“给他写了一封很好的推荐信，把他推荐到一家好公司工作”。根据题意选A项。
9. It was very ________ of you to send me a postcard when you were on holiday in Hong Kong.
A. considerable
B. innocentC. considerate
D. unconscious
【解析】C 句意：你在香港度假时送我明信片，真是体贴人。considerable重要的；相当大的；innocent无罪的；considerate考虑周到的，体贴的；unconscious无意识的，不省人事的。故选C。
10. I'm afraid I'm not ________ to help with the show next weekend.
A. available
B. dependableC. valuable
D. convenient
11. Because the driver was not ________ the new limit, he was stopped and warned for speeding.
A. good at
B. tired of
C. aware of
D. interested in
12. I must ________ for a new secretary.
A. approve
B. advise
C. assure
D. advertise
13. We should know that we can only reach the top if we are ready to ________ and learn from failure.
A. deal with
B. depend on
C. carry on
D. go with
14. There are plenty of jobs ________ in the western part of the country.
A. present
B. available
C. precious
D. convenient
【解析】B 句意：在这个国家的西部，可以找到大量工作。present出席的；available可得到的；可利用的；precious宝贵的；convenient方便的。故选B。
15. As is known to us all, failure usually ________ laziness while diligence can ________ success.
A. results from; lie inB. results in; result from
C. leads to; lie in
D. results from; result in
【解析】D 句意：众所周知，失败常由懒惰所致，成功为勤奋所为。result from因……发生；result in导致，产生；lead to导致，产生；lie in存在，在于。
16. Techniques for ________ sleep would involve learning to control both mind and body so that sleep can occur.
A .growing
B. promotingC. pushing
D. strengthening
【解析】B句意：促进睡眠的技巧包括学会控制身心两方面，这样睡眠就会产生。grow生长；种植； promote促进；宣传；推广；提升；push推；strengthen增强，加强。
17.Shall we visit Jim tonight?
—OK. To make sure whether he’s in, we’d better call him up
.
A. in exchange
B. in return
C. in brief
D. in advance
18. The present situation is very complex, so I think it will take me some time to
its reality.
A. make up
B. figure out
C. look through
D. put off
【解析】B make up组成；化妆；编造；figure out理解;弄清楚；look through浏览；put off推迟。句意为：目前的形势非常复杂因此我认为要花费我一段时间来弄清楚它的真实性。
19. She
an old friend of hers yesterday while she was shopping at the department store.
A. turned down
B. dealt with
C. took after
D. came across
20. Learning to
makes it easier for one to get along well with others in work and life.
A. create
B. live
C. share
D. learn
【解析】C create创新；live生活；share分享；learn学习。句意：学会分享使人在工作和学习中与他人相处更容易。
完型填空
阅读下面短文，从短文后所给各题的四个选项(A、B、C和D)中，选出可以填入空白处的最佳选项。Whenever we hear about “the homeless”, most of us think of the developing world. But the
1
is that homelessness is everywhere. For example, how many of us would expect to see people living on the streets of a
2
country like Germany?
Kurt Muller and his wife Rita have spent eleven years making
3
for the homeless of Berlin, Germany’s capital. They first
4
one long hot summer when most Germans were
5
on holiday. Kurt and his wife stayed at home, made sandwiches,
6
a table in the street and gave food to the homeless.
The Mullers soon realized that food and clothing weren’t
7
. “What these people also need is warmth and
8
,” says Rita. The Mullers didn’t
9
to give their phone number to the street people and told them to phone anytime. Rita
10
there was somebody at home to answer the phone and their home was always
11
to anyone who couldn’t face another night on the street.
The couple were soon
12
all their time and money, so Kurt visited food and clothing companies to
13
donations. Today, over thirty companies
14
donate food and other goods to the cause and volunteers help
to
15
them to the homeless. The public also give clothes and money and a shoe producer
16
new shoes.
Kurt and Rita receive no
17
for their hard work. “We feel like parents,” says Rita, “and parents shouldn’t
18
money for helping their children. The love we get on the streets is our salary.” Though Rita admits she often gets
19
, she says she will continue with her work because she likes the feeling of having made a
20
in the world.
15. A. advertise
B. sell
C. deliver
D. lend
三、任务型阅读Everyone needs a break, and vacations are not meant for serious study. Instead, they’re a great way to take a break and enjoy a good book. The Spring Festival is coming up so this is the perfect time to discuss some great English language literature to take on a long train journey or while you’re hanging out with the family.
Before getting into the recommendations, we need to determine your English reading comprehension level so you don’t pick a book which is so challenging that it’s stressful or so simple that it’s boring.
If you’re at the beginner level, there are two options: reading a children’s book or reading a book that you’ve read in Chinese translation. This will help you get over any unfamiliar words or phrases, since you’re already familiar with the story. If you’re at the intermediate level, popular books like pop fiction, mysteries and thrillers are good options, as they’ll be guaranteed page turners and that will increase the possibility of your getting all the way through the book. For advanced readers, science fiction, classic works of literature or contemporary prize winners （Booker, Nobel, Pulitzer） are good options.
The most important thing is to pick a book that you’re really interested in. When I pick up a new book in Chinese, the first few chapters are always really hard to get through, as I have to get accustomed to the way the individual author uses the language. But after the first few chapters, things get a lot easier, especially if I get involved in the story. Some of my favorite Chinese-language eye candy are books that are series like Brothers by Yu Hua or The Dancer by Hai Yan. I like them because there’s always a lot of action and story development to keep me involved, which helps me make it through those first few chapters.
Another great way to keep yourself motivated over the holiday is to find a friend who’s interested in reading the same book. You can make goals that you both want to achieve and discuss plot lines or vocabulary issues with each other by SMS or e-mail. I’m currently doing that with my friend Laura. We’ve been doing this since we were classmates in Chinese at college.
Some quick recommendations: Harry Potter, start with the first book and go on from there; the Narnia series; anything by US writer Michael Crichton or British writer Agatha Christie; and if you like horror, US writer Stephen King is always unusual and fun. But really you should just find a topic or author that you’re interested in, and the rest will go from there. Happy reading!
－from 21st Century （January 21, 2009）
Title Enjoy English language literature on vacation
Theme Find a good book to read on your journey to a (1) ___________ place.
(2) ____________
of proper books ●Beginners may pick a children’s book or a book whose story is (3)
____________ to them.
●Poplar books might make it (4) ____________for intermediate-level readers to read them from cover to cover.
●Science fiction, classic works of literature or contemporary prize winners may be (5) _____________ for advanced readers.
Ways to keep up your (6) ____________ for reading ●Choose a book that is interesting enough to (7) ____________ you in the story and help get through some difficult chapters .
●Read along with a friend a book you both feel interested in and (8)
_____________views on plot lines or vocabulary to achieve your common goals.
Books (9) ________ ●Harry Potter series
●Narnia series
●Works by Michael Crichton
●Works by Agatha Christie
●(10) _____________ fiction by Stephen King
1. distant
2. Choices/ Options
3. familiar
4. possible
5. suitable
6. motivation
7. involve
8. exchange
9 recommended
10. Horror
四、书面表达2012龙年央视春晚亮点之一，节目中无一广告植入。最近，某网站举行了一次题为“对今年春晚无广告植入的态度”的调查，请根据以下饼图【pie chart】所示信息用英语写一篇短文，并提出你自己的看法。注意：
1对所给提示，不要简单翻译，可适当增加细节，使行文连贯。
2词数在10左右，开头已给出，不计入总词数。
3植入广告：product
placement
The 2012 Spring Festival Gala has first set a unique record in the history of 30 years’ SFG--- no product placement in the programs, which accordingly has caused heated discussions.