Japanese commuters shuffle past an advertisement for Nova – once the largest private English school now filing for bankruptcy.
It left 4,400 foreign teachers, 2,300 Japanese staff, just under half a million students and almost a thousand branches throughout the nation wallowing in its wake.
The size of this business and its tragic collapse look set to make it one of the worst corporate implosions in the country's history.
The estimated debt is said to hover around US$385 million.
Foreign embassies from Australia, the UK, Canada and New Zealand have rushed in to assuage the anxiety of their citizens working abroad.
Considering Nova assisted with housing – the company paying landlords directly out of teachers' salaries - many foreigners teaching in Japan today will be realizing they are now homeless.
Australia's airline Qantas has since come forth offering cheaper fares home for those stranded.
Not surprisingly the school's co-founder and president, Nozumu Sahashi has gone missing and no one seems to know where he is. He was dismissed several days ago when he failed to show up for a board meeting.
At the same time four of the seven-member top management resigned. One of those four- co-founder Anders Lundgvist, nicknamed the 'backpacking Swede'.
Sahashi and Lundgvist set up the business 26 years ago while the latter was allegedly holidaying through Japan. The nation was riding a wave of economic prosperity and was wolf hungry for English - seen as a key to internationalization and an aid for the affluent traveling classes.
But today 2007, trading in Nova shares is suspended on the Jasdaq.
On the surface, Nova's troubles began when the Ministry of Economy, Trade and Industry punished the company in June over lesson contracts and cancellation problems.
At the time management had been instructing staff, mostly young Japanese females in their 20's, to get students to sign lesson contracts. This was an issue for many students who were accustomed to buying their language lesson like it was take-away sushi.
As a result of the Ministry's June ruling, student enrollment declined affecting the ability of schools to pay their foreign teachers.
When the teachers' pay was late - many stopped coming to class.
This caused more students to pull out and within months the whole system imploded.
All rather prophetic, when you consider the naming of the school, Nova.
For many language teachers this was short for "no vacation" but if you check your dictionary a nova is a star.
A rather special star.
A star that burns exceptionally bright though with time its sparkle gradually fades.
Possibly this was a semantic nuance that the cofounders Sahashi and Lundgvist didn't pick up on- considering they weren't native English speakers themselves.
Were they to know that in science, the greater the mass of a star, the brighter its shine.
Though correspondingly - the quicker its death.
At one time Nova ads boastfully declared to offer a "study abroad experience at your local train station". And to the commuter so it seemed. Nova was as ubiquitous as Coke or KFC.
But behind the scenes and on teacher Internet bulletin boards Nova was downright dubious.
It was common practice for new teachers who had never taught, to get just three days training preparation and then be giving eight lessons a day.
To be sure, Nova was the fast food of language learning though for years, its nutritional value was always a little suspect.
----
wallowing in its wake - wallow - clumsy rolling about e.g. the pig wallowed in the mud
wake - what follows
left wallowing in its wake - the effect that many people are left on their hands and knees not knowing what to do
assuage - lessen, ease,
implosion - the opposite of explosion, when something falls apart internally
stranded - left with nowhere to go
semantic nuance - semantic refers to aspects of meaning and a nuance is a small detail - so looking at the small details of meaning in the language, often a nuance is difficult to see or notice
boastfully - to show off, boldly state, to brag
ubiquitous - everywhere
dubious - doubtful, not certain
下一篇: Squat value?
有什么事听起来容易做起来难?
体坛英语资讯:James, Falcao named in Colombia squad for friendlies
国际英语资讯:UN chief saddened by loss of life in Indonesia due to natural disasters
体坛英语资讯:Solaris future still in the air despite Real Madrid win
国际英语资讯:Spotlight: U.S. grounds all Boeing 737 Max 8 and 9 aircraft as pressure mounts
国际英语资讯:Sudan extends condolences to Ethiopia over plane crash
超贴心!手术帽上写名字,医生的这个小创意关键时刻能救人
体坛英语资讯:Chinas aces Wu, Fan won slivers at short track speed skating worlds
特斯拉的CEO马斯克要在火星上建公园
国际英语资讯:Interview: Chinese takeover brings no challenge but growth, says German company EEW
国际英语资讯:Women continue to face multiple and intersecting inequalities: Pakistani official
国际英语资讯:Electricity restored in almost all Venezuela: minister
国际英语资讯:Czech PM calls on NATO to play bigger role in fighting against terrorism
国际英语资讯:Italys major tourism training and orientation fair kicks off in Rome
体坛英语资讯:Preview: Europe a factor in Premier League weekend games
国际英语资讯:Palestinians in Hamas-run Gaza protest for 2nd day against economic deterioration
最高人民法院、最高人民检察院工作报告双语要点
体坛英语资讯:Chen dashes Tais hat-trick hope at All England Open
国内英语资讯:Chinese leaders send messages of condolence to New Zealand over shooting incidents
体坛英语资讯:Beijing take Chinese Womens Volleyball Super League crown
国际英语资讯:British PMs Brexit deal rejected by parliament again
国际英语资讯:Islamic body condemns deadly shootings at 2 mosques in New Zealand
体坛英语资讯:Gabriel Milito named Estudiantes head coach
国内英语资讯:China ready to continue to play constructive role in South Sudan: envoy
维密式身材不再吃香,原来女生没有那么热衷暴瘦
国际英语资讯:Chinese firm helps train Indonesian students in drilling machine operation
中国“两会”吸引世界目光 这些热词引发外国专家热议
国际英语资讯:Venezuela unveils measures to deal with lengthy blackout
体坛英语资讯:Brazil World Cup winner Coutinho dies
国际英语资讯:Spotlight: British Parliament rejects no-deal Brexit