The Gucci fashion label is the most coveted designer brand in the world, according to a survey by market research firm The Nielsen Company.
One in five consumers said that they would buy Gucci products if money weren't an issue, according to a survey of 25,000 online consumers in more than 48 countries that was conducted by The Nielsen Company.
In a similar survey published two years ago, Gucci shared the No 1 spot with Italian fashion label Giorgio Armani, which has since slipped to the No 4 in the current global survey, Nielsen said.
"In the past two years, Gucci has managed to maintain and even increase its brand equity in a very competitive and fickle industry," said Patrick Dodd, Nielsen's President of Europe in a statement. "They have achieved this by consistently embedding their core brand values in all their branded products, which range from perfume and sunglasses to accessories, jewelry, handbags and ready-to-wear."
Gucci, which is owned by French retail company PPR SA, was turned around in the mid-1990s by former executives Tom Ford and Domenico De Sole, who made its bamboo-handled bags, horse-bit motifs and double-G logos trendy and profitable.
Some of the strongest responses came from India and the United Arab Emirates, where 41 percent and 37 percent of consumers, respectively, said they would choose Gucci over 24 other labels from their own country.
Consumers in North America were the least interested in luxury brands, with 35 percent saying they would not buy any luxury brands even if money were no object.
2017届河南省信阳市罗山县高考英语阅读理解一轮精编:4(含解析)
2017届河南省信阳市罗山县高考英语阅读理解一轮精编:10(含解析)
(豫皖京闽粤通用)2017届高考英语北师大版一轮复习配套练习:book2 Unit 6《design》(含解析)
2017届河南省三门峡市卢氏县高考英语一轮完形填空精编:1(含解析)
(豫皖京闽粤通用)2017届高考英语北师大版一轮复习配套练习:book2 Unit 4《cyberspace》(含解析)
2017届河南省三门峡市卢氏县高考英语一轮完形填空精编:9(含解析)
2017届河南省三门峡市卢氏县高考英语一轮完形填空精编:2(含解析)
2016届陕西汉中市高考英语二轮阅读理解选练(23)(含答案)
2017届广东省惠阳县高考英语语法填空一轮选练:12(含答案)
(豫皖京闽粤通用)2017届高考英语北师大版一轮复习配套练习:book2 Unit 5《rhythm》(含解析)
2017届河南省信阳市罗山县高考英语阅读理解一轮精编:8(含解析)
2017届河南省三门峡市卢氏县高考英语一轮完形填空精编:4(含解析)
2017届河南省信阳市罗山县高考英语阅读理解一轮精编:6(含解析)
2016届陕西汉中市高考英语二轮阅读理解选练(15)(含答案)
2016届陕西汉中市高考英语二轮阅读理解选练(16)(含答案)
(豫皖京闽粤通用)2017届高考英语北师大版一轮复习配套练习:book1 Unit 2《heroes》(含解析)
2016届陕西汉中市高考英语二轮阅读理解选练(20)(含答案)
2017届河南省信阳市罗山县高考英语阅读理解一轮精编:2(含解析)
2016届陕西汉中市高考英语二轮阅读理解选练(28)(含答案)
2017届河南省信阳市罗山县高考英语阅读理解一轮精编:7(含解析)
2017届河南省三门峡市卢氏县高考英语一轮完形填空精编:3(含解析)
(豫皖京闽粤通用)2017届高考英语北师大版一轮复习配套练习:book1 Unit 3《celebration》(含解析)
2017届广东省惠阳县高考英语语法填空一轮选练:9(含答案)
2016届高三英语二轮复习高考仿真测试2
2017届河南省三门峡市卢氏县高考英语一轮完形填空精编:8(含解析)
2016届高三英语二轮复习高考仿真测试4
2016届陕西汉中市高考英语二轮阅读理解选练(21)(含答案)
(豫皖京闽粤通用)2017届高考英语北师大版一轮复习配套练习:book3 Unit 7《the sea》(含解析)
2016届陕西汉中市高考英语二轮阅读理解选练(18)(含答案)
2016届陕西汉中市高考英语二轮阅读理解选练(24)(含答案)