岁末年初的贺岁档往往是各大电影制作方争抢的黄金时段。为了在贺岁档到来之前占得先机,预告片、海报等宣传手段就成了片方的法宝。要知道很多观众就是被美轮美奂的预告片吸引,才去影院观影的。可是实际观影的效果真的有那么好吗?那就不一定了。要不怎么会出现trailer fraud这个词呢。
When a trailer misrepresents the movie it advertises, when you view the actual movie, you see the trailer has nothing to do with the narrative, characters or plot. You are a victim of trailer fraud.
当一个预告片不能代表它所宣传的影片,观众在实际观看影片的时候发现预告片跟影片的内容、人物或情节均不符合,那么观众就是被预告片给骗了,成了预告片陷阱的受害者。
When a trailer to a movie shows something different than the movie is actually about, or when a trailer just shows the best parts of the movie, and when you see it, it’s a let down. Then this is called trailer fraud.
当预告片和实际放映的影片内容不同,或者预告片只显示了影片的精华部分,而观众看到影片的时候却大失所望,那么这就可以叫做是“预告片陷阱”。
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