Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluatewiththe alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respondtoautomatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car,sothe search for information is more important. The decision to purchase is never a
39 single decision but a number oftheseseparate decisions, and at any time during this
40 process, consumers can change their mindsaboutand choose an alternative route. For
41 example,althougha consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact,havingthe wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to atoopositive impression, so retailers should
45 remember how difficulties in these areasthatcan affect a sale or even lose a customer permanently.
2017届高考英语一轮复习精品课件：同步测试卷1
高三英语一轮单元复习精品教案：Module 6《Unexplained Mysteries of the Natural World》（外研版必修4）
高三英语一轮单元复习精品教案：Module 1《British and American English》（外研版必修5）
2017届高考英语一轮复习高频语法专讲专练课件：时态与语态
2017届高考英语一轮复习高频语法专讲专练课件：情态动词
高三英语一轮单元复习精品教案：Module 2《My New Teachers》（外研版必修1）
2017届高考英语一轮复习高频语法专讲专练课件：特殊句式
2017届高考英语一轮复习精品课件：Unit4《Films and film events》（牛津译林版选修8）
2017年高考英语一轮复习试题周周练：周五 Unit5《Nelson Mandela- a modern hero》（新人教版必修1）
高三英语一轮单元复习精品教案：Module 3《Interpersonal Relationships—Friendship》（外研版选修6）
2017届高考英语一轮复习精品课件：高频语法复习3
2017届高考英语一轮复习高频语法专讲专练课件：非谓语动词
2017年高考英语一轮复习试题周周练：周三 Unit3《Travel Journal》（新人教版必修1）
2017届高考英语一轮复习精品课件：高频语法复习5
2017届高考英语一轮复习精品课件：高频语法复习8
2017届高考英语一轮复习精品课件：同步测试卷6
2017届高考英语一轮复习高频语法专讲专练课件：动词与动词短语
2017届高考英语一轮复习精品课件：高频语法复习6
2017届高考英语一轮复习精品课件：Unit3《The meaning time and Unit4 behind beliefs》（牛津译林版选修9）
高三英语一轮单元复习精品教案：Module 2《No Drugs》（外研版必修2）
2013高考英语复习素材：表扬听力素材（Mp3）
2017年高考英语一轮复习试题周周练：周五 Unit5《Music》（新人教版必修2）
高三英语一轮单元复习精品教案：Module 1《My First Day at Senior High》（外研版必修1）
2017届高考英语一轮复习精品课件：高频语法复习7
2017届高考英语一轮复习精品课件：Unit3《Understanding each other》（牛津译林版选修6）
2017届湖北高考英语一轮复习基础知识课件：Unit3《Under the sea》（新人教版选修7）
2017高考英语复习素材：担心考试听力素材（Mp3）
2017年高考英语一轮复习试题周周练：周二 Unit2《English around the world》（新人教版必修1）
2017届高考英语一轮复习精品课件：Unit4《Pulic transport》（牛津译林版选修7）
高考英语总复习导学案：Unit5《Nelson Mandela-a modern hero》 名师点津(新人教版必修一)