Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? ____1____ -- an event takes place, newspapers are on the streets ____2____ -- the details. Wherever anything happens in the world, reports are on the spot to ____3____ -- the news.
Newspapers have one basic ____4____ --, to get the news as quickly as possible from its source, from those who make it to those who want to ____5____ -- it. Radio, telegraph, television, and 6 inventions brought competition for newspapers. So did the development of magazines and other means of communication. ____7____ --, this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the ____8____ -- and thus the efficiency of their own operations. Today more newspapers are ____9____ -- and read than ever before. Competition also led newspapers to branch outsintos many other fields. Besides keeping readers ____10____ -- of the latest news, todays newspapers ____11____ -- and influence readers about politics and other important and serious matters. Newspapers influence readers economic choices ____12____ -- advertising. Most newspapers depend on advertising for their very ____13____ --. Newspapers are sold at a price that ____14____ -- even a small fraction of the cost of production. The main ____15____ -- of income for most newspapers is commercial advertising. The ____16____ -- in selling advertising depends on a newspapers value to advertisers. This ____17____ -- in terms of circulation. How many people read the newspaper? Circulation depends ____18____ -- on the work of the circulation department and on the services or entertainment ____19____ -- in a newspapers pages. But for the most part, circulation depends on a newspapers value to readers as a source of information ____20____ -- the community, city, country, state, nation, and worldand even outer space.
1.A.Just when B. While C. Soon after D. Before
2.A.to give B. giving C. given D. being given
3.A.gather B. spread C. carry D. bring
4.A.reason B. cause C. problem D. purpose
5.A.make B. publish C. know D. write
6.A.another B. other C. one another D. the other
7.A.However B. And C. Therefore D. So
8.A.value B. ratio C. rate D. speed
9.A.spread B. passed C. printed D. completed
10.A.inform B. be informed C. to be informed D. informed
11.A.entertain B. encourage C. educate D. edit
12.A.on B. through C. with D. of
13.A.forms B. existence C. contents D. purpose
14.A.tries to cover B. manages to cover
C. fails to cover D. succeeds in
15.A.source B. origin C. course D. finance
16.A.way B. means C. chance D. success
17.A.measures B. measured C. Is measured D. was measured
18.A.somewhat B. little C. much D. something
19.A.offering B. offered C. which offered D. to be offered
20.A.by B. with C. at D. about
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