International marketing can be a tricky business.With the increase in global trade,international companies cannot afford to make costly advertising mistake if they want to be competitive and profitable.Understanding the language and culture of target marketing.Too many companies,however,have jumped into foreign markets with embarrassing results.Out of their blunders a whole new industry of translation services has emerged.
The value of understanding the language of a country cannot be overestimated.Translation mistakes are at the heart of many blunders in international advertising.Since a language is more than the sum of its words,a little,word-by-word dictionary translation seldom works.The following examples prove this point.Otis Engineering Company once displayed a poster at a trade show in Moscow.Due to a poor translation of its message,the sign boasted that the firms equipment was great for improving a persons sex life.
连连看(下列字母是上文着色单词的解释,但顺序已打乱。请找出正确的对应关系,按数字顺序重新排列字母)
a.come out into view, as from concealment
b.an appraisal that is too high
c.speaking of yourself in superlatives
d.marked by skill in deception
e.promoting benefit or gain
f.making you feel ashamed, nervous, or uncomfortable
1.The lady who had invited us heard me telling my wife that the dinner was terrible so I was __.
A.confused B.nervous C.shameful D.embarrassed
2.As the clouds drifted away the sun __.
A.turned on B.survived C.came forth D.emerged
3.Jimmy leeps __ about having seen the president.
A.exaggerating B.crowing C.blowing D.boasting
答案:defabc DDD
下一篇: 英语四级阅读理解模拟试题及答案详解17
外研新标准版初中英语八年级下册单元测试-Module 4
仁爱版英语八下《Topic 1 What a nice coat》word同步测试
仁爱湘教版初中英语八年级下册期中测试题(二)
外研新标准版初中英语八年级下册单元测试-Module 1
冀教版英语八下《Unit 3 Amazing Animals》word同步测试
仁爱湘教版初中英语八年级下册单元测试-Unit 8
仁爱湘教版初中英语八年级下册单元测试-第1次月考
冀教版英语八下《Unit 2 Plant a Plant》(lesson9-12)word同步测试
仁爱湘教版初中英语八年级下册期末测试题(一)
仁爱湘教版初中英语八年级下册期中测试题(三)
外研新标准版初中英语八年级下册期中测试题
仁爱湘教版初中英语八年级上册期末测试题
外研新标准版初中英语八年级下册单元测试-Module 6
仁爱版英语八下《Topic 3 We are going to watch a fashion show》word同步测试
仁爱版英语八下《Topic 2 How about exploring the Ming Tombs》word同步测试
外研新标准版初中英语八年级上册单元测试-Module 11 The weather
仁爱湘教版初中英语八年级下册期末测试题
仁爱版英语八下《Unit 6 Enjoying Cycling》word同步测试3套
冀教版英语八下《Unit 3 Amazing Animals》(lesson21-24)word同步测试
外研版英语八上《Unit 1 Have you ever entered a competition》word同步测试2套
仁爱湘教版初中英语八年级下册单元测试-Unit 7
仁爱湘教版初中英语八年级下册期中测试题
仁爱湘教版初中英语八年级下册单元测试-第2次月考
仁爱湘教版初中英语八年级下册单元测试-Unit 6
仁爱版英语八下《Unit 8 Our Clothes》word同步测试
外研版英语八上《Revision module B》word同步测试
外研新标准版初中英语八年级下册单元测试-Module 3
外研新标准版初中英语八年级上册单元测试-Module 10
仁爱版英语八下《Topic 3 Bicycles are popular》word同步测试
冀教版英语八下《Unit 3 Amazing Animals》(lesson17-20)word同步测试