Passage 1
The rise of multinational corporations ,global. marketing,new communications technologies and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly,since modern PR was largely an American invention, the U. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago,for example, the worlds top five public relations agencies were American-owned. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part pf their corporate ,planning activities,compared to about one-third of U. S. companies. It may not be long,before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR rap Q?
First,Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography,for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian in knowing a second language. Less than 5 percent of Burton Marshalls U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language, Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN : Turner recently announced that the word foreign would no longer be used on CNN news broadcasts. According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1. According to the passage,U. S. leadership in public relations is being threatened because
A. an unparalleled increase in the number of public relations companies
B. shrinking cultural differences and new communications technologies
C. the decreasing number of multinational abjurations in the U.S.
D. increased efforts of other countries in public relations
2. London could soon replace New York as the center of PR because
A. British companies are more ambitious than U.S. companies
B. British companies place more importance on PR than U.S. companies
C. British companies are heavily involved in planning activities
D. Four of the worlds top public relations agencies are British-owned
讲解答案:
1. D 依据文章第二段第一行和第二行... the U. S. leadership in public relations is being threatened by PR efforts in other countries.可以判定 D 为正确选项。
2. B 依据是文章第二段第四行开始 A recent survey found that more than half of all British companies included PR as part of their corporate planning activities, compared to about one-third of U. S. companies.可以判定B正确。
上一篇: 大学英语四级阅读单选题讲解:是非题(1)
国际英语资讯:Iran dismisses U.S. pressure to renegotiate nuclear deal
国内英语资讯:China Focus: CCDI pledges to safeguard Xis core status, crack down upon corruption
我得流感了,如何用英语描述症状?
国内英语资讯:Xis new book on governance exceeds 10 mln in global circulation
把别人吐掉的酒回收加工后二次出售,这……你敢喝吗?
男生最喜欢什么样发色的女生?
国际英语资讯:Syrian forces retake all towns lost to Turkey-backed rebels in Idlib
国内英语资讯:No large-scale amendment to Constitution: CPC leaders
新民调显示美国人大多不希望奥普拉参选总统
为爱豆的恋情买保险?官方:这些险种不合法
笔迹还暗示了你是什么性格?有点小准
国内英语资讯:China Focus: China FTZs expand opening for foreign business
万万没想到! 吃辣椒还能治疗肠炎等消化道疾病!
国内英语资讯:China Focus: State Council to report management of state asset to top legislature
国内英语资讯:Chinese Vice Premier stresses reform of rural supply and marketing cooperatives
国际英语资讯:Spotlight: Damascus fears U.S. plots to fragment Syria with forming new rebel army
川普希望借税改胜利扩大战果
国际英语资讯:Palestinian fisherman killed by Egyptian navy: Gaza Health Ministry
国际英语资讯:27 killed in twin suicide bombings in central Baghdad
教育部首次正式推出490门“国家精品在线开放课程”
The Best Idols 最好的偶像
国际英语资讯:DPRK slams South Korean president for praising U.S. roles in inter-Korean talks
川普声称与朝鲜领导人金正恩关系良好
国内英语资讯:Party leaders reiterate authority, leadership of CPC Central Committee
国内英语资讯:Russian FM says Moscow, Beijing work closely on international issues
国际英语资讯:German coalition talks reach breakthrough
网络安全公司称俄罗斯黑客曾攻击美国参议院
说唱歌手PG One的歌曲在各大音乐平台全部下架
可以避免的口语小错误,你都知道吗?
一天中什么时间工作效率最高?