In 1895, a man named Luigi Lavazza purchased a little grocery store in northern Italy for about $20. Today, over one hundred years later, Luigi Lavazza S.P.A is the irrefutable leader of the espresso market in Italy, boasting nearly 45 percent of the total coffee market share. The company owes its success to its dynanuc approach to business and careful attention to its customers needs.
1895年,一位名叫路吉 拉法札的男子花20美元买下意大利北部一家小杂货店0 100年后的今天,路吉 拉法札连锁事业无疑已是意大利浓缩咖啡市场的领导品牌,占有约45%的市场。公司将其成就归功于机动灵活的营销策略及其对顾客需求的关照。
In Lavazzas store, coffee was sold raw and then roasted according to each customers personal preference. Luigi Lavazza was considerably skilled at carefully selecting the amount of each ingredient required for one particular blend as well as expertly determining the degree of roasting.Over the next sixty years, the company experienced rapid commercial growth with its foray into the wholesale market and its decision to narrow down its range of products. By the mid forties, the company, now Luigi Lavazza S.P.A, began specializing in the production of coffee.
拉法札店里销售的是生咖啡,它根据顾客的个人喜好而作相应的烘培。 拉法札在此方面的技巧十分娴熟,对任意一种特殊配制,其原料的质与量均是经过精挑细选,烘培的程度亦是经过审慎的专业判断。随后的60年中,该公司以突袭批发市场决定缩减产品经营范围的办法,取得了商业的迅速发展。在40年代中期,现名拉法札连锁事业的公司开始专门生产咖啡。
The firm continued expanding by leaps and bounds, and introduced the first vacuum-packed coffee with a long shelf life in the sixties. Distribution soon covered all ofltaly, and the next two decades saw the conquering of both European and world markets. With its devotion to developing clever new tecl:uuques and products, Luigi Lavazza S.p.A shows no signs of slowing down, and will likely be giving other coffee companies a run for their money for a while yet.
自此,该公司一直在持续飞速地发展并在60年代首创真空包装,延长了咖啡保质期。销售随即遍及整个意大利,之后的20年,它陆续征服了欧洲及全球市场 拉法札连锁事业不断致力于发展巧妙先进的技术及商品,从未表示过要放慢速度,它足以和任何其他的咖啡公司作一番短暂的较量。
上一篇: 英语六级必读美文012:玫瑰的传说
英国路易小王子受洗 威廉凯特请宾客吃七年前的婚礼蛋糕
研究表明:这一常见的早晨饮品与皮肤癌相关
科学家傻眼了,这种印度食材居然能治疗癌症
体坛英语资讯:Lee Chong Wei says he wants to play 2020 Tokyo Olympics
外国移居者成本榜出炉 香港居榜首北京排第九
选薯片不选沙拉?减肥冷知识颠覆你的认知
海南允许个人开发无人海岛 成为“岛主”不再是梦
Cultural Differences between the East and the West 东西方文化差异
The Debate of Euthanasia 安乐死的争议
如何做出更健康的食物选择?
体坛英语资讯:France send Argentina packing 4-3 at World Cup
Show More Concern About the Leftover Children 关注留守儿童
体坛英语资讯:Chinas Su Bingtian equals 100m Asian record
国内英语资讯:China Focus: Affluent Chinese manufacturing base shares opportunities with the world
国内英语资讯:Spotlight: Lis Bulgaria trip promotes China-Europe ties, safeguards free trade
体坛英语资讯:France celebrates victory against Argentina following spectacular match
国内英语资讯:China to improve management of state-owned financial capital
国际英语资讯:Thousands of Palestinian women rally against Israel in eastern Gaza
国内英语资讯:Strategic partnership heralds new chapter of China, Arab states ties: FM
日常生活中的科学冷知识
九部门联合发文专项整治殡葬领域突出问题
《生活大爆炸》中的佩妮完婚!结婚照美炸了
国际学生人数下降 赴美留学热在降温吗?
体坛英语资讯:Argentine media reacts: We hope this isnt the end for Messi
国内英语资讯:Exhibits underline Chinas contribution to world peace 8 decades ago
蔬菜和水果也不能乱吃!专家:乱吃可致病
My View on Private Tutoring 家庭教师之我见
国内英语资讯:China to boost defense, security cooperation with Africa: defense minister
泰国洞穴被困13人全部获救!这场救援轰动全球
为何要不惜一切代价避免在夏天怀孕?