篇章：汉堡主题跑鞋5月上市
Food-inspired footwear is here to stay, and this time, branding is everything.
以食物为灵感的鞋终于出现了，这一次，打响品牌比什么都重要。
According U.K. retailer End Clothing paired up with Saucony with a new shoe the Saucony Shadow 5000 Burger.
据报道，英国零售商End服饰和索康尼跑鞋合作，推出汉堡鞋索康尼Shadow 5000 Burger
The product description from End Clothing explains hamburgers have gone luxe, so why shouldn t the sneaker have its turn?
End服饰在这款鞋的产品说明中解释道，既然汉堡现在都越来越奢侈了，为什么跑鞋就不能做出新意呢?
Over the past couple of years new gourmet burger joints have been popping up all over the world, the site reads, using high quality ingredients such as flakes of gold, foie gras and truffles as toppings to the burgers.
网站说明称：过去几年里，世界各地不断涌现新的汉堡店，他们的汉堡采用高级食材制成，金片、鹅肝、松露都成了汉堡的装饰配料。
Take a look at the Burger shoe, retailing for $135.
让我们来看看这款鞋，零售价为135美元。
The shoe box is made to look like a take-out box. The shoe s colors resemble those found on a hamburger. Reds, greens, browns and tans.
鞋盒看起来像外卖盒，鞋子的颜色也完全仿照汉堡的配色。红色、绿色、棕色、棕黄色。
But this isn t a fast food run-of-the-mill sandwich. The sneaker is made of nubuck, suede, and leather.
但这款鞋可不像三明治一样选材平庸，它由正绒面革、小山羊皮和牛皮制成。
Even the laces come in packaging styled like condiments.
甚至连装鞋带的袋子都被打造成了调料包的样子。