GMAT考试写作指导:Argument范文四六-查字典英语网
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GMAT考试写作指导:Argument范文四六

发布时间:2016-03-02  编辑:查字典英语网小编

  24. The customer-service division of Mammon Savings and Loan recommends that

  the best way for the bank to attract new customers and differentiate itself from its

  competitors is to improve its service to customers―specifically, by reducing waiting

  time in teller lines, opening for business 30 minutes earlier, and closing an hour later.

  These improvements, it is argued, will give the bank the edge over its competitors and

  make it appear more customer-friendly. For the most part this recommendation is

  well-reasoned; a few concerns must be addressed, however.

  First, the author assumes that Mammons competitors are similar to Mammon in

  all respects other than the ones listed. In fact, Mammons competitors may be more

  conveniently located to customers, or offer other services or products on more attractive

  terms than Mammon. If so, Mammon may not gain the edge it seeks merely by

  enhancing certain services.

  Secondly, the author assumes that the proposed improvements will sufficiently

  distinguish Mammon from its competitors. This is not necessarily the case. Mammons

  competitors may already offer, or may plan to offer, essentially the same customer-

  service features as those Mammon proposes for itself. If so, Mammon may not gain the

  edge it seeks merely by enhancing these services.

  Thirdly, the author assumes that Mammon can offer these improved services

  without sacrificing any other current features that attract customers, in fact, Mammon

  may have to cut back other services or offer accounts on less attractive terms, all to

  compensate for the additional costs associated with the proposed improvements. By

  rendering its other features less attractive to customers, Mammon may not attain the

  competitive edge it seeks.

  In conclusion, Mammons plan for attracting new customers and differentiating

  itself from its competitors is only modestly convincing. While improvements in

  customer service generally tend to enhance competitiveness, it is questionable whether

  the specific improvements advocated in the recommendation are broad enough to be

  

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